Be the first to like this
October 2012: A cross promotion between Car Guy Nation and title sponsor Toyota/Scion to launch the new Scion FR-S. This campaign documented across social media channels the vehicle build using participating vendor parts, then driving from New York to Las Vegas stopping for hosted parties at Scion Dealerships. Enthusiasts following along came to see the vehicle on display in their local town, eventually the car was positioned as a "Featured Vehicle" on display at the 2012 SEMA Show.
Clipping is a handy way to collect important slides you want to go back to later.