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ROAD TO SEMA
C

A

S

E

S

T

U

D

Y
Win on Sunday, Sell on Monday

2
The Story : The Scion Road to SEMA

3
“The Build” (on our blog and social media)
“The Build”

5
“The Build”
“The Build”

7
“The Build”
“The Build”
“The Build”
On The Road (on our blog and social media)
On The Road
On The Road
SEMA: Vendor Testimonials
Lee Davis, Luna-C Clothing

Steve Hatanaka, Scion Division, Toyota Motor Sales

David Borla, Bor...
Post-SEMA: More Exposure
Autoweek Magazine

G4TV/Attack of the Show
The Result
Exposure Channels

Total Impressions
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Car Guy Nation/Scion "Road To SEMA" Case Study

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October 2012: A cross promotion between Car Guy Nation and title sponsor Toyota/Scion to launch the new Scion FR-S. This campaign documented across social media channels the vehicle build using participating vendor parts, then driving from New York to Las Vegas stopping for hosted parties at Scion Dealerships. Enthusiasts following along came to see the vehicle on display in their local town, eventually the car was positioned as a "Featured Vehicle" on display at the 2012 SEMA Show.

Published in: Sports, Business
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Transcript of "Car Guy Nation/Scion "Road To SEMA" Case Study"

  1. 1. ROAD TO SEMA C A S E S T U D Y
  2. 2. Win on Sunday, Sell on Monday 2
  3. 3. The Story : The Scion Road to SEMA 3
  4. 4. “The Build” (on our blog and social media)
  5. 5. “The Build” 5
  6. 6. “The Build”
  7. 7. “The Build” 7
  8. 8. “The Build”
  9. 9. “The Build”
  10. 10. “The Build”
  11. 11. On The Road (on our blog and social media)
  12. 12. On The Road
  13. 13. On The Road
  14. 14. SEMA: Vendor Testimonials Lee Davis, Luna-C Clothing Steve Hatanaka, Scion Division, Toyota Motor Sales David Borla, Borla Exhaust   Steve Jardine, Johnstons Toyota/Scion   Gary Savage, Braille Battery Brian Paravicini, Airaid René Wolters, Vredestein Tire       Tony Jackson, Eibach Springs Adam Pitale, Adam’s Car Care
  15. 15. Post-SEMA: More Exposure Autoweek Magazine G4TV/Attack of the Show
  16. 16. The Result Exposure Channels Total Impressions
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