5 5 Disclaimers. All knowledge,
no pitch. I promise.1 3 Let’s have a conversation. Interrupt or raise your hand. Ask questions at the end. Don’t worry, I’m super friendly. 4 Everything I’m going to tell can be done by any sized brand and/or agency, large, small, B2B, B2C, whatever. 2 Use the hashtag #DSD14, but please take a good photo #kthanksbye. 5 It’s that time of the day, so LAMAR’S DONUTS! #DSD14/@MICHAELJBARBER
#DSD14/@MICHAELJBARBER 14 The human’s perspective.
You essentially can’t sign up for anything online without an email address. 1 2 3 4 Email consumption rates continue to rise, albeit driven by mobile views. Email, and the data brands have acquired from it, compliments other channels. People continue to rely heavily on email at work and to engage with brands.
#DSD14/@MICHAELJBARBER 44 Pervasive. Ensure the
message is consumable. Single column “skinny” layouts.1 5 Drop any interactive features. They don’t work well on mobile, for now. 3 Fonts (14+), buttons (44px square), and space that are friendly to our weak eyes, fat fingers, and small screens. 4 Say it as easily and concisely as possible because I’m probably sitting on the toilet, eating lunch/dinner (hopefully not both), or “watching” my kids. 2 Appropriate hierarchies. Give your images some love, but remember text works too. 6 For the love of all things holy, let’s drop “click here”.