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A Commercial Real Estate Broker\'s Guide to Social Networks. Facebook, Twitter and LinkedIn ideas and ROI.

A Commercial Real Estate Broker\'s Guide to Social Networks. Facebook, Twitter and LinkedIn ideas and ROI.

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Transcript

  • 1. What you should know…ROI Michael Houge, CCIM, SIOR Social Media-Tools for the Real Estate Broker
  • 2. Social Media Revolution
    • Social Media Revolution 2 Video
  • 3. Information overload “chews” Time
  • 4. The BIG Three
    • Commercial Real Estate Brokerage Tools
  • 5. facebook-What to Know
    • facebook Facts and Figures
    • The Home Page
    • Your facebook Account- PERSONAL
    • A facebook (Fan) Page - BUSINESS
    • Sizzle
  • 6. facebook is HUGE
    • More than 400 million active users
    • More than 200 million users log on to facebook at least once each day
    • The fastest growing demographic is those 35 years old and older
    • More than 5 billion minutes are spent on facebook each day (worldwide)
    • Facebook now exceeds Google as the most visited site
    • About 70% of all users are OUTSIDE the US
  • 7. Home Page FB MKH Where you spend most of your time….The basics.
  • 8. Profile FB-MKH In depth information about you… What you share.
  • 9. A facebook Page FB Chief This is NOT your Home Page……
  • 10. facebook Rocks
    • Unbelievable growth ($25B market share)
    • A great place to stay in touch…constant flow of data
    • Searchable database, advertising, Google optimization
    • Friends are your network
  • 11. facebook Ideas-ROI
    • Announce new assignments
    • Post economic data
    • Track your clients
    • Upload market information
    • Publicize your achievements
    • Submit industry related articles etc.
    • Share recent legal rulings
    • Herald community involvement
    • Re-publish articles you have authored
    • facebook Pages are an anything you want them to be….
    • Constant evolvements and improvement…expect even more sizzle
  • 12. You will…
  • 13. Twitter-What I’ll Cover
    • What the Heck is Twitter?
    • Twitter Facts and Figures
    • Your Account-Getting Started
    • Followers and Following
    • Tweeting-Real Time
    • Sizzle for CRE
  • 14. What is Twitter?
    • Mini-Blog ( 140 Characters)
    • Impersonal Media “Launch Pad”
    • Six Degrees of Separation
    • Hippest, noisiest most talked about digital media
    • Relevant to the next generation
  • 15. Twitter is the Bomb
    • Estimated More than 100 Million Twitter Accounts
    • Twitter Grew by 1,382% in One Year
    • Twitter’s Market Capitalization is Over $1 Billion
    • Bing and Google index Twitter
    • “ Digital Footprint”
  • 16. Twitter-Your Account
    • Sign Up-It’s Easy Sign Up
    • Your Twitter Profile Twitter
    • Profile Do and Don’t
  • 17. “ Following”
    • Followers Are Not “Friends” or “Contacts”
    • Following
    • Followers
    • How to Get Them and Why
  • 18. The question is: “What's Happening?” It should be: “What interests you…right now?” My rule: If you Tweet, it ought to be something that people will care about.
  • 19. Twitter Rocks!
    • Unbelievable growth and innumerable apps
    • A great place to stay in touch…constant flow of data
    • Searchable database, advertising, Google optimization
    • Followers are from another network
    • Twitter is anything you want it to be….
    • Constant evolvements and improvement…expect even more sizzle
  • 20. Twitter for CRE-ROI
    • Post a New Assignment
    • Ask for Advice
    • Set up a Client “Sounding Board”
    • Add an Inter-Office Intranet via Twitter
    • Find a Job or an Employee
    • Link to Your Blog
    • Herald a Success
    • Provide a Link to an Article or Market Data
    • Announce a Closing
    • Link to an Interesting Web Site
    • Promote a New…
    • Praise a Client or Colleague
    • All for FREE!
  • 21. LinkedIn-What Works
    • LinkedIn Metrics
    • The Home Page
    • Your Profile
    • Employment Aspects
    • Networking
    • Researching Clients and Prospects
    • Sizzle
  • 22.
    • “ LinkedIn is the Office , Facebook is the backyard BBQ and MySpace is the bar.”
    • Reid Hoffman, founder LinkedIn & PayPal
  • 23. LinkedIn Whoa!
    • Approximately 70 Million LinkedIn Users in 200 Countries
    • Every Second Someone Joins LinkedIn
    • The LinkedIn Market Cap. is Over $1.8 Billion
    • The Worlds Most Complete Resume’
    • “ Digital Network”
  • 24. Home Page LinkedIn Home MKH Info Central...
  • 25. Profile LinkedIn Profile-MKH YOUR Complete Story...
  • 26. Hiring…or Not Average Age: 41 Household Income: $109,703 Male: 64% Household Income $100k+ 53.5% Own Smartphone/PDA: 34% College Grad/Post Grad: 80.1% Business Decision Maker: 49% EVP/SVP/VP: 6.5% 24% Have a Portfolio Value of $250k+ Job Titles: C-Level Executives 7.8% EVP/SVP 6.5% Senior Management 16% Middle Management 18% 50% Are Business Decision Makers in Their Companies
  • 27. The Networks
    • Connections MKH
    • Connections of Connections
    • My Network Statistics Stats
    • Jobs
    • Groups
  • 28. LinkedIn for Brokers
    • Find a Client
    • Ask an Expert
    • Find an Employee
    • Seek a New Job (Hahahaha!)
    • Track your Specialty (Groups)
    • Link to Your Blog
    • Herald a Successful Transaction
    • Upload a Link to an Article or Market Data
    • Research a Potential Client
    • Upload a Presentation (Share)
    • Get an Introduction to …?
    • “ Old School” Cold-Calling
  • 29.  
  • 30. Michael Houge, CCIM, SIOR
    • [email_address]
    • Chief Real Estate Company, LLC
    • 500 Jackson Street
    • Saint Paul, Minnesota 55101-2320
    • 877.842.1031 - Toll Free
    • 651.288.0300 - Office
    • 651.389.9336 – efax
    • www.chiefrealestatecompany.com