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Devencore Social Media Slideshow 06.05.10 With Broadband

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A Commercial Real Estate Broker\'s Guide to Social Networks. Facebook, Twitter and LinkedIn ideas and ROI.

A Commercial Real Estate Broker\'s Guide to Social Networks. Facebook, Twitter and LinkedIn ideas and ROI.

Published in: Technology, Business

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  • Transcript

    • 1. What you should know…ROI Michael Houge, CCIM, SIOR Social Media-Tools for the Real Estate Broker
    • 2. Social Media Revolution
      • Social Media Revolution 2 Video
    • 3. Information overload “chews” Time
    • 4. The BIG Three
      • Commercial Real Estate Brokerage Tools
    • 5. facebook-What to Know
      • facebook Facts and Figures
      • The Home Page
      • Your facebook Account- PERSONAL
      • A facebook (Fan) Page - BUSINESS
      • Sizzle
    • 6. facebook is HUGE
      • More than 400 million active users
      • More than 200 million users log on to facebook at least once each day
      • The fastest growing demographic is those 35 years old and older
      • More than 5 billion minutes are spent on facebook each day (worldwide)
      • Facebook now exceeds Google as the most visited site
      • About 70% of all users are OUTSIDE the US
    • 7. Home Page FB MKH Where you spend most of your time….The basics.
    • 8. Profile FB-MKH In depth information about you… What you share.
    • 9. A facebook Page FB Chief This is NOT your Home Page……
    • 10. facebook Rocks
      • Unbelievable growth ($25B market share)
      • A great place to stay in touch…constant flow of data
      • Searchable database, advertising, Google optimization
      • Friends are your network
    • 11. facebook Ideas-ROI
      • Announce new assignments
      • Post economic data
      • Track your clients
      • Upload market information
      • Publicize your achievements
      • Submit industry related articles etc.
      • Share recent legal rulings
      • Herald community involvement
      • Re-publish articles you have authored
      • facebook Pages are an anything you want them to be….
      • Constant evolvements and improvement…expect even more sizzle
    • 12. You will…
    • 13. Twitter-What I’ll Cover
      • What the Heck is Twitter?
      • Twitter Facts and Figures
      • Your Account-Getting Started
      • Followers and Following
      • Tweeting-Real Time
      • Sizzle for CRE
    • 14. What is Twitter?
      • Mini-Blog ( 140 Characters)
      • Impersonal Media “Launch Pad”
      • Six Degrees of Separation
      • Hippest, noisiest most talked about digital media
      • Relevant to the next generation
    • 15. Twitter is the Bomb
      • Estimated More than 100 Million Twitter Accounts
      • Twitter Grew by 1,382% in One Year
      • Twitter’s Market Capitalization is Over $1 Billion
      • Bing and Google index Twitter
      • “ Digital Footprint”
    • 16. Twitter-Your Account
      • Sign Up-It’s Easy Sign Up
      • Your Twitter Profile Twitter
      • Profile Do and Don’t
    • 17. “ Following”
      • Followers Are Not “Friends” or “Contacts”
      • Following
      • Followers
      • How to Get Them and Why
    • 18. The question is: “What's Happening?” It should be: “What interests you…right now?” My rule: If you Tweet, it ought to be something that people will care about.
    • 19. Twitter Rocks!
      • Unbelievable growth and innumerable apps
      • A great place to stay in touch…constant flow of data
      • Searchable database, advertising, Google optimization
      • Followers are from another network
      • Twitter is anything you want it to be….
      • Constant evolvements and improvement…expect even more sizzle
    • 20. Twitter for CRE-ROI
      • Post a New Assignment
      • Ask for Advice
      • Set up a Client “Sounding Board”
      • Add an Inter-Office Intranet via Twitter
      • Find a Job or an Employee
      • Link to Your Blog
      • Herald a Success
      • Provide a Link to an Article or Market Data
      • Announce a Closing
      • Link to an Interesting Web Site
      • Promote a New…
      • Praise a Client or Colleague
      • All for FREE!
    • 21. LinkedIn-What Works
      • LinkedIn Metrics
      • The Home Page
      • Your Profile
      • Employment Aspects
      • Networking
      • Researching Clients and Prospects
      • Sizzle
    • 22.
      • “ LinkedIn is the Office , Facebook is the backyard BBQ and MySpace is the bar.”
      • Reid Hoffman, founder LinkedIn & PayPal
    • 23. LinkedIn Whoa!
      • Approximately 70 Million LinkedIn Users in 200 Countries
      • Every Second Someone Joins LinkedIn
      • The LinkedIn Market Cap. is Over $1.8 Billion
      • The Worlds Most Complete Resume’
      • “ Digital Network”
    • 24. Home Page LinkedIn Home MKH Info Central...
    • 25. Profile LinkedIn Profile-MKH YOUR Complete Story...
    • 26. Hiring…or Not Average Age: 41 Household Income: $109,703 Male: 64% Household Income $100k+ 53.5% Own Smartphone/PDA: 34% College Grad/Post Grad: 80.1% Business Decision Maker: 49% EVP/SVP/VP: 6.5% 24% Have a Portfolio Value of $250k+ Job Titles: C-Level Executives 7.8% EVP/SVP 6.5% Senior Management 16% Middle Management 18% 50% Are Business Decision Makers in Their Companies
    • 27. The Networks
      • Connections MKH
      • Connections of Connections
      • My Network Statistics Stats
      • Jobs
      • Groups
    • 28. LinkedIn for Brokers
      • Find a Client
      • Ask an Expert
      • Find an Employee
      • Seek a New Job (Hahahaha!)
      • Track your Specialty (Groups)
      • Link to Your Blog
      • Herald a Successful Transaction
      • Upload a Link to an Article or Market Data
      • Research a Potential Client
      • Upload a Presentation (Share)
      • Get an Introduction to …?
      • “ Old School” Cold-Calling
    • 29.  
    • 30. Michael Houge, CCIM, SIOR
      • [email_address]
      • Chief Real Estate Company, LLC
      • 500 Jackson Street
      • Saint Paul, Minnesota 55101-2320
      • 877.842.1031 - Toll Free
      • 651.288.0300 - Office
      • 651.389.9336 – efax
      • www.chiefrealestatecompany.com