planning, creating and presenting


EFFECTIVE
PRESENTATIONS
PART ONE - WHY?
Why preach with PowerPoint?
need to
COMPETE
less                     more
LEFT                 RIGHT
BRAIN                    BRAIN



        brain activity
        ...
need to
ATTRACT
younger people
Why preach with PowerPoint?



    our brains
process information
      VISUALLY
Brain Rules
           John Medina




www.brainrules.net
VISION
trumps all
other
senses!
10%
       65%
our
MEMORY
is visual
our
MEMORY
is visual
our
MEMORY
is visual
our
MEMORY
is visual
our
MEMORY
is visual
our
MEMORY
is visual
we have a
PROBLEM...
THE LAW OF BIOGENESIS
!   George Wald, Nobel Laureate of Harvard University, once



             This is
    stated in sp...
the visual must help make a
CONNECTION

     Talking    +
     about a
      dog

            =   CONFUSION
the visual must help make a
CONNECTION

    Talking    +
    about a
     dog

           =   CONNECTION
J FKFB INAT OUP SNA SAI RS
JFK FBI NATO UPS NASA IRS

       schema
    a body of information that our brain has
              connected together
  (...
?
             schema



   ?   ?
             +
   Talking
   about a
    dog
schema
         =   CONFUSION
the
POMELO
A pomelo is the largest citrus fruit. The rind
is very thick, but soft and easy to peel away.
The resulting fru...
the
POMELO
  A pomelo is basically a supersized
  grapefruit with a very thick and soft rind.

             schema
the
POMELO




         “supersized grapefruit”
THE LAW OF BIOGENESIS
!   George Wald, Nobel Laureate of Harvard University, once



             This is
    stated in sp...
visual
CONNECTION

         improves
         MEMORY
           and
           COMPREHENSION
another problem is
OVER COMMUNICATION
we are experiencing a
MEDIA EXPLOSION
we are experiencing a
MEDIA EXPLOSION
 • television
 • advertising
 • print media
 • internet
 • electronic communications
4
HOURS
per day
9
YEARS
by age
  65
constantly
CHANGING IMAGES
30
 THOUSAND
new books
 per year
17
 YEARS
of reading
80
PERCENT
 changes
 monthly
28
 HOURS
of reading
10
MILLION
  TONS
 printed
each year
half of jobs
INFORMATION
 occupations
we are
experiencing
SENSORY
OVERLOAD
we have
learned to
FILTER
out visuals
people have learned to
FILTER EVERYDAY...
 ...including Sundays
you have to learn to
get your message
THROUGH THE FILTERS
you have to learn to
get your message
THROUGH THE FILTERS
you must get their
ATTENTION
then KEEP it!
how does this
REINFORCE
   not just
 REPEAT
you have chosen a tool
   designed to take

ATTENTION
    away from you
when there is a
DISCONNECT
  what you are
   SAYING
and what they are
   SEEING
YOU LOSE!
Why Preach with PowerPoint?
Why Preach with PowerPoint?
Why Preach with PowerPoint?
Why Preach with PowerPoint?
Why Preach with PowerPoint?
Why Preach with PowerPoint?
Why Preach with PowerPoint?
Why Preach with PowerPoint?
Why Preach with PowerPoint?
Why Preach with PowerPoint?
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Why Preach with PowerPoint?

  1. 1. planning, creating and presenting EFFECTIVE PRESENTATIONS PART ONE - WHY?
  2. 2. Why preach with PowerPoint?
  3. 3. need to COMPETE
  4. 4. less more LEFT RIGHT BRAIN BRAIN brain activity DROPS
  5. 5. need to ATTRACT younger people
  6. 6. Why preach with PowerPoint? our brains process information VISUALLY
  7. 7. Brain Rules John Medina www.brainrules.net
  8. 8. VISION trumps all other senses!
  9. 9. 10% 65% our MEMORY is visual
  10. 10. our MEMORY is visual
  11. 11. our MEMORY is visual
  12. 12. our MEMORY is visual
  13. 13. our MEMORY is visual
  14. 14. our MEMORY is visual
  15. 15. we have a PROBLEM...
  16. 16. THE LAW OF BIOGENESIS ! George Wald, Nobel Laureate of Harvard University, once This is stated in speaking about the origin of life on the Earth: ! “The reasonable view was to believe in spontaneous generation; the only alternative, to believe in a single, primary act of supernatural creation. There is no third alternative.” NOT ! In that same article, Dr. Wald went on to remark: ! “Most modern biologists, having reviewed with satisfaction the downfall of the spontaneous generation hypothesis, yet unwilling to accept the alternative belief VISUAL! in special creation, are left with nothing. I think a scientist has no choice but to approach the origin of life through a hypothesis of spontaneous generation.” (Quotations from Dr. Wald are taken from his article originally appearing in Scientific American, and reprinted in M.E. Bowen and J.A. Mazzeo, Writing About Science, Oxford University Press, New York, 1979, pp. 287-306.)
  17. 17. the visual must help make a CONNECTION Talking + about a dog = CONFUSION
  18. 18. the visual must help make a CONNECTION Talking + about a dog = CONNECTION
  19. 19. J FKFB INAT OUP SNA SAI RS
  20. 20. JFK FBI NATO UPS NASA IRS schema a body of information that our brain has connected together (images, experiences, sights, sounds, smells).
  21. 21. ? schema ? ? + Talking about a dog schema = CONFUSION
  22. 22. the POMELO A pomelo is the largest citrus fruit. The rind is very thick, but soft and easy to peel away. The resulting fruit has a light yellow to coral pink flesh and can vary from juicy to slightly and from seductively spicy-sweet to tangy and tart.
  23. 23. the POMELO A pomelo is basically a supersized grapefruit with a very thick and soft rind. schema
  24. 24. the POMELO “supersized grapefruit”
  25. 25. THE LAW OF BIOGENESIS ! George Wald, Nobel Laureate of Harvard University, once This is stated in speaking about the origin of life on the Earth: ! “The reasonable view was to believe in spontaneous generation; the only alternative, to believe in a single, primary act of supernatural creation. There is no third alternative.” NOT ! In that same article, Dr. Wald went on to remark: ! “Most modern biologists, having reviewed with satisfaction the downfall of the spontaneous generation hypothesis, yet unwilling to accept the alternative belief VISUAL! in special creation, are left with nothing. I think a scientist has no choice but to approach the origin of life through a hypothesis of spontaneous generation.” (Quotations from Dr. Wald are taken from his article originally appearing in Scientific American, and reprinted in M.E. Bowen and J.A. Mazzeo, Writing About Science, Oxford University Press, New York, 1979, pp. 287-306.)
  26. 26. visual CONNECTION improves MEMORY and COMPREHENSION
  27. 27. another problem is OVER COMMUNICATION
  28. 28. we are experiencing a MEDIA EXPLOSION
  29. 29. we are experiencing a MEDIA EXPLOSION • television • advertising • print media • internet • electronic communications
  30. 30. 4 HOURS per day
  31. 31. 9 YEARS by age 65
  32. 32. constantly CHANGING IMAGES
  33. 33. 30 THOUSAND new books per year
  34. 34. 17 YEARS of reading
  35. 35. 80 PERCENT changes monthly
  36. 36. 28 HOURS of reading
  37. 37. 10 MILLION TONS printed each year
  38. 38. half of jobs INFORMATION occupations
  39. 39. we are experiencing SENSORY OVERLOAD
  40. 40. we have learned to FILTER out visuals
  41. 41. people have learned to FILTER EVERYDAY... ...including Sundays
  42. 42. you have to learn to get your message THROUGH THE FILTERS
  43. 43. you have to learn to get your message THROUGH THE FILTERS
  44. 44. you must get their ATTENTION then KEEP it!
  45. 45. how does this REINFORCE not just REPEAT
  46. 46. you have chosen a tool designed to take ATTENTION away from you
  47. 47. when there is a DISCONNECT what you are SAYING and what they are SEEING YOU LOSE!

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