Venue selection at the World Association of Newspapers

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A short presentation I gave at an ICCA seminar in 2009 about the criteria that WAN-IFRA explores when choosing venues for the annual IFRA Expo.

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Venue selection at the World Association of Newspapers

  1. 1. International Congress & Convention AssociationVenue decisions at WAN-IFRAMichael HeipelDirector Supplier Services,Event Logistics and SalesWorld Association ofNewspapers and NewsPublishers (WAN-IFRA)11 July 2009International Congress and Convention Association www.iccaworld.com
  2. 2. Representing: 15.000 online sites18.000 news publications 3.000 member companies in 120 countries
  3. 3. http://www.youtube.com/watch?v=tz0-noKFBQs
  4. 4. Criteria for choice of location• Basic requirement: Appropriateness of the venue (exhibition and conference facilities)• International accessability• Accessability by public transport• Hotel infrastructure (amount)• Hotel infrastructure (price level)
  5. 5. Criteria for choice of location• Touristic attraction of City (restaurants etc.)• Local Suppliers infrastructure and Local/regional media market• Rental Rate and side cost for organizer and exhibitors• Available exhibition slot• Publisher survey(s)• Supplier survey(s) and Exhibitor Advisory Group
  6. 6. Why Vienna?• Strong regional media market• Platform for networking with Eastern Europe• Just the right exhibition venue (size, combination expo-conference facilities)• Very well connected• No.1 on Quality of Life index (Mercer Study)• Perfect service of Vienna Convention Bureau, together with Reed Messe Vienna •Research data •Marketing support •Operational support on site, pre-visits with exhibitors •Contact to service partners
  7. 7. International Congress & Convention AssociationThank you!International Congress and Convention Association www.iccaworld.com

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