Michael Heipel, Executive Director Marketing and Event Management    CASE STUDY    Developing New Markets, Audiences and A...
About WAN-IFRA       Today‘s Event     Challenges for                          Portfolio         the News Media           ...
ABOUT WAN-IFRA                          © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
Founded 1948, first President    Johan van de Kieft (NL)                                 Current President                ...
ABOUT WAN-IFRA        © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
Press Freedom         Development of                                                 Technology            Editorial      ...
ABOUT WAN-IFRA        © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
3000 Member                               80 Countries                Companies                  18.000                Pub...
Turnover 2010:                           14,2 Mn EUR    ABOUT WAN-IFRA           © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
Turnover 2010:                                      4%                            14,2 Mn EUR                            3...
TODAY‘S EVENT    PORTFOLIO                          © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
Flagship Events    TODAY‘S EVENT PORTFOLIO   © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
63rd World Newspaper Congress /                                     18th World Editors Forum    TODAY‘S EVENT PORTFOLIO   ...
IFRA Expo                              350 Exhibitors                              10.000 Visitors                        ...
20+ International                                                                                                         ...
20+ International                                                                                                         ...
Study Tours    TODAY‘S EVENT PORTFOLIO   © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
Seminars, Webinars,    Trainings    TODAY‘S EVENT PORTFOLIO   © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
CHALLENGES FOR THE    NEWS MEDIA INDUSTRY                          © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
Disruptive Changes in                                                                                Media Consumption    ...
Same Direction, but    Different Speeds                          http://www.flickr.com/photos/kunin/3108993030/sizes/z/in/...
Industry Outlook 2016    CHALLENGES                    © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
Industry Outlook 2016      „Frenemies“                     Media Markets      „Co-Opetition“ opening up               Soci...
STRATEGIC EVENT    PROGRAMMING                          © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
Strategy                                Subsidiaries, Competence Centers    Marketing &      Event    Management    EVENT ...
Strategy                                Subsidiaries, Competence Centers    Marketing &      Event    Management          ...
Social Media                    Added Value for                                 Exhibitors and Sponsors          Attendee ...
Social Media    EVENT PROGRAMMING     © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
Added Value for   Exhibitors and Sponsors    EVENT PROGRAMMING         © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
Attendee Experiences    EVENT PROGRAMMING              © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
Digital Technology:Project Management inthe Cloud    EVENT PROGRAMMING     © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
Digital Technology:                          Mindmapping in the Cloud    EVENT PROGRAMMING              © 2011, WAN-IFRA |...
Digital Technology:Apps    EVENT PROGRAMMING     © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
SUCCESS STORIES                          © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
Media Port - Concept    Media Port: Concept    SUCCESS STORIES        © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
SUCCESS STORIES       © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
SUCCESS STORIES       © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
Media Port: Visitor Results    SUCCESS STORIES                    © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
Media Port: Visitor Results     10.667                                                                       10.169       ...
@NewspaperWorld    SUCCESS STORIES           © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
@NewspaperWorld: Development    SUCCESS STORIES                © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
@NewspaperWorld:    SEO by using Twitter    SUCCESS STORIES        © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
TAKE AWAYS                          © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
Embrace Social Media to reach out to broader audiences    TAKE AWAYS             © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
Create Innovative Presentation Platforms for                                             Exhibitors and Sponsors    TAKE A...
Surprise your Attendees    Re-Invent the Wheel    TAKE AWAYS                                                        © 2011...
THANK YOU FOR YOUR    ATTENTION     Michael Heipel                WAN-IFRA Darmstadt      WAN-IFRA Paris     Executive Dir...
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Developing New Markets and Audiences

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A case study how the World Association of Newspapers and News Publishers tackle the challenge to develop new markets, new audiences and new approaches - in an industry that goes through a drastic trans

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Developing New Markets and Audiences

  1. 1. Michael Heipel, Executive Director Marketing and Event Management CASE STUDY Developing New Markets, Audiences and ApproachesDienstag, 26. Juli 2011
  2. 2. About WAN-IFRA Today‘s Event Challenges for Portfolio the News Media Industry Strategic Event Success Stories Take Aways Programming © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
  3. 3. ABOUT WAN-IFRA © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
  4. 4. Founded 1948, first President Johan van de Kieft (NL) Current President Jacob Matthew (IN) ABOUT WAN-IFRA © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
  5. 5. ABOUT WAN-IFRA © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
  6. 6. Press Freedom Development of Technology Editorial Integrity Prosperous Business Quality Journalism ABOUT WAN-IFRA © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
  7. 7. ABOUT WAN-IFRA © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
  8. 8. 3000 Member 80 Countries Companies 18.000 Publications 15.000 Websites ABOUT WAN-IFRA © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
  9. 9. Turnover 2010: 14,2 Mn EUR ABOUT WAN-IFRA © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
  10. 10. Turnover 2010: 4% 14,2 Mn EUR 31% 2% 6% 57% Members Consulting Events/Expo Publications Other ABOUT WAN-IFRA © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
  11. 11. TODAY‘S EVENT PORTFOLIO © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
  12. 12. Flagship Events TODAY‘S EVENT PORTFOLIO © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
  13. 13. 63rd World Newspaper Congress / 18th World Editors Forum TODAY‘S EVENT PORTFOLIO © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
  14. 14. IFRA Expo 350 Exhibitors 10.000 Visitors 100 countries TODAY‘S EVENT PORTFOLIO © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
  15. 15. 20+ International Conferences / Year CO N F E R E NC E 4th International E-reading & Tablet Conference 11 October 2011, Vienna, Austria Price Taking tablets to the next level Join us in Vienna to learn more about the latest trends: W Business opportunities on tablets W W Special offer Conference venue www.wan-ifra.org/e-reading_conference Subheadline magnit am iliquismod dipisisl utem vul Apple iPad Hanvon RIM PlayBook colour e-reader Motorola Xoom Apple iPad RIM PlayBook Amazon Kindle III Samsung Galaxy Tab Sony Daily Edition TODAY‘S EVENT PORTFOLIO © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
  16. 16. 20+ International Conferences / Year CO N F E R E NC E 4th International E-reading & Tablet Conference >.?@ABA?>A 11 October 2011, Vienna, Austria Price Taking tablets to the next level &()!"% !"#"$"% +,-- Italia 2011 CONFERENCE Join us in Vienna to learn more about the latest trends: W Business opportunities on tablets %* % W 2011 W WAN-IFRA 2#<1 2# June 9, ate gu ided Special offer /+,--5 ;1 l even ing priv )(:) !"%5+6 7+8219 Building for the future Specia 2 2)4() or Conference venue /)20)1 Corrid $0123) Vasari &%/#)* 9 – 10 June 2011, Florence CON F E R E NC E %*"%.* www.wan-ifra.org/e-reading_conference Sponsor: The international conference for the Italian publishing and printing industry - XIV Edition Subheadline ABC ird Earlyb ble In association with: 10th International aila magnit am iliquismod dipisisl utem vul rate av th April un til 15 Newsroom Summit – Save 9th – 10th June 2011, Zurich, Switzerland .$/&$0121 2011 0! Hanvon Apple iPad 3)4&#/150,&#167&#1 1 EUR 20 RIM PlayBook colour e-reader Motorola Xoom Apple iPad RIM PlayBook !"#$%&()* 1 8#9/0:1;<9/&7=&$*167&#11 How to reach audiences www.wan-ifra.org/events/wan-ifra-italia-2011 !+#$%&()* through innovative journalism www.ediland.it 5)9&/0150,&#167&#1 1 W The latest newsroom transformation projects CON F E R E NC E !,#$%&()* W Audience engagement W Innovative forms of journalism: Data and infographics Amazon Kindle III Samsung Galaxy Tab Sony Daily Edition W Tablet publishing: How to integrate a new platform into multimedia publishing !"#$# W Paid-content: Business models for the future %&(% © Fotocronache Germogli - Firenze W Change management: The importance of solid leadership in the newsroom ()*+,*-* !"#$%&# This Conference is brought to you by: Nordic Local Media Registration and more information: www.wan-ifra.org/newsroomsummit Conference Stockholm, 26 - 27 May 2011 !!!"!#$%&(#")(*+,-# W W W W r! itte A meeting point for Nordic digital media! n tw co #nlm ow Monetizing local content Foll Local media on iPad and tablets Commercial opportunities with local audiences ry sa er th nniv 10 A www.wan-ifra.org/nlmc TODAY‘S EVENT PORTFOLIO © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
  17. 17. Study Tours TODAY‘S EVENT PORTFOLIO © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
  18. 18. Seminars, Webinars, Trainings TODAY‘S EVENT PORTFOLIO © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
  19. 19. CHALLENGES FOR THE NEWS MEDIA INDUSTRY © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
  20. 20. Disruptive Changes in Media Consumption Patterns CHALLENGES © 2011, WAN-IFRA |http://www.flickr.com/photos/techsavvyed/5850610817/sizes/z/in/photostream/Dienstag, 26. Juli 2011
  21. 21. Same Direction, but Different Speeds http://www.flickr.com/photos/kunin/3108993030/sizes/z/in/photostream/ CHALLENGES © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
  22. 22. Industry Outlook 2016 CHALLENGES © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
  23. 23. Industry Outlook 2016 „Frenemies“ Media Markets „Co-Opetition“ opening up Social Media Sustainability Growing Editorial Freedom Niche Markets Advertorial Content Increased Literacy MonoMedia -> MultiMedia -> SmartMediaCloud Computing Consolidation Brand Extensions New Business CHALLENGES Models © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
  24. 24. STRATEGIC EVENT PROGRAMMING © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
  25. 25. Strategy Subsidiaries, Competence Centers Marketing & Event Management EVENT PROGRAMMING © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
  26. 26. Strategy Subsidiaries, Competence Centers Marketing & Event Management Event Steering Group EVENT PROGRAMMING © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
  27. 27. Social Media Added Value for Exhibitors and Sponsors Attendee Experiences Digital Technology EVENT PROGRAMMING © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
  28. 28. Social Media EVENT PROGRAMMING © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
  29. 29. Added Value for Exhibitors and Sponsors EVENT PROGRAMMING © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
  30. 30. Attendee Experiences EVENT PROGRAMMING © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
  31. 31. Digital Technology:Project Management inthe Cloud EVENT PROGRAMMING © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
  32. 32. Digital Technology: Mindmapping in the Cloud EVENT PROGRAMMING © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
  33. 33. Digital Technology:Apps EVENT PROGRAMMING © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
  34. 34. SUCCESS STORIES © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
  35. 35. Media Port - Concept Media Port: Concept SUCCESS STORIES © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
  36. 36. SUCCESS STORIES © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
  37. 37. SUCCESS STORIES © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
  38. 38. Media Port: Visitor Results SUCCESS STORIES © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
  39. 39. Media Port: Visitor Results 10.667 10.169 8.841 6.753 2007 Vienna 2008 A-dam 2009 Vienna 2010 Hamburg SUCCESS STORIES © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
  40. 40. @NewspaperWorld SUCCESS STORIES © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
  41. 41. @NewspaperWorld: Development SUCCESS STORIES © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
  42. 42. @NewspaperWorld: SEO by using Twitter SUCCESS STORIES © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
  43. 43. TAKE AWAYS © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
  44. 44. Embrace Social Media to reach out to broader audiences TAKE AWAYS © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
  45. 45. Create Innovative Presentation Platforms for Exhibitors and Sponsors TAKE AWAYS © 2011, WAN-IFRA |Dienstag, 26. Juli 2011
  46. 46. Surprise your Attendees Re-Invent the Wheel TAKE AWAYS © 2011, WAN-IFRA | http://www.flickr.com/photos/sazeod/131421682/sizes/l/in/photostream/Dienstag, 26. Juli 2011
  47. 47. THANK YOU FOR YOUR ATTENTION Michael Heipel WAN-IFRA Darmstadt WAN-IFRA Paris Executive Director Washingtonplatz 1 7 rue Geoffroy Saint Hilaire Marketing and Event 64287 Darmstadt 75005 Paris Management Tel. +49.6151.733-706 Tel. +33.147.4285-00 michael.heipel@wan-ifra.org Tel. +49.6151.733-781Dienstag, 26. Juli 2011

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