Futurist talk originally given at CeBIT
        Australia WebForward conference
        2009 with goal of provoking discus...
Some of us surround
                                                    our children with
© 2009 Citrix Systems, Inc. — Al...
... create musically aware, capable
                                                    people.
                          ...
... excepting that
                                                    they will certainly
                               ...
I see three long term
                                                       trends for the mobile
                       ...
... informed by current
                                                     trends best exemplified
                     ...
fart apps
       mobile
      internet
                                      games

                                    so...
fart apps
        mobile
       internet
                                       games

                                   ...
fart apps
      mobile
     internet
                                     games

                                   social...
fart apps
       mobile
      internet
                                      games

                                    so...
fart apps
        mobile
       internet
                                        games

                                  ...
fart apps
      mobile
     internet
                                       games

                                     so...
The future for the
mobile internet holds
three major trends ...
                                                          ...
synthesis




                                                     ... Synthesis, the merging of
                         ...
... for example, the Citrix
                                                    Nirvana phone concept is very
            ...
Society is about the future
                                                       technology and social/cultural
        ...
Both the Synergy and Society trends
                                               are about how the devices evolve.
     ...
Like the mobile phone, the mobile
                                                    internet is with us 24 x 7. This is
...
... The Ambient Orb. This is an elegant
(wireless) device, that provides
‗information at a glance, rather than by
lookup. ...
The ‗ambient umbrella‘ is another
ambient device. It glows when rain
is forecast.
This device makes glancable
information ...
Devices have also been used
to address handicaps – in
some ways the ultimate
‗contextual‘ challenge


                   ©...
“seeing”
       with the back
   Bach-y-Rita, 1969




A standout experiment from the 60s
showed that a 20 x 20 vibrating ...
Today, this line of work continues,
but with far more efficient
technology. Now people can be
made to see through a 12x12 ...
Similar outcomes have
been reported with
rebuilding a sense of
balance.




                 © 2009 Citrix Systems, Inc. —...
There are also some fascinating
                                                    experiments that add NEW senses.
     ...
All of these devices are examples of
a new science called Neuroplasticity.

For more information I recommend
―The Brain th...
How do neuroplasticity and ambient devices
                                               relate to the mobile internet?

...
The other major change is that the
                                                          ‗channel‘ for new mobile appl...
Let‘s look at a very pragmatic, down to
earth, ‗awareness‘ application.

Every year children are injured travelling
to and...
iTraffic Australia is an audio focused
application that provides subtle ‗nudges
to awareness when the user is
approaching ...
Taking this all back up a level.
                                                        Marshall McLuhan started the
    ...
―the mind is just
                                                      less and less
                                    ...
Dinosaurs did not in fact become
extinct, they evolved.
We‘re at an exciting time of change.
The mobile internet brings ch...
There are three major trends affecting
the mobile internet.

This is a time of major change. Look
beyond the current app s...
Citrix Labs is the future oriented part of
the Citrix Engineering organization.




              No Derivative Works

   ...
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Today Mobile Internet, Tomorrow What Michael Harries Citrix May 2009

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Today Mobile Internet, Tomorrow What Michael Harries Citrix May 2009

  1. 1. Futurist talk originally given at CeBIT Australia WebForward conference 2009 with goal of provoking discussion. ... not your ordinary corporate deck ... today Mobile Internet tomorrow What? Dr Michael Harries Director Strategy and Communications Citrix Labs and CTO Office, Citrix Systems @michaelharries
  2. 2. Some of us surround our children with © 2009 Citrix Systems, Inc. — All rights reserved music in order to ... 2
  3. 3. ... create musically aware, capable people. With the mobile internet - we‘re surrounding our kids with ever more connectivity. We have no idea where it leads ... © 2009 Citrix Systems, Inc. — All rights reserved 3
  4. 4. ... excepting that they will certainly see us as dinosaurs! © 2009 Citrix Systems, Inc. — All rights reserved 4
  5. 5. I see three long term trends for the mobile internet ... synthesis society awareness © 2009 Citrix Systems, Inc. — All rights reserved 5
  6. 6. ... informed by current trends best exemplified by the iPhone. 1b! © 2009 Citrix Systems, Inc. — All rights reserved 6
  7. 7. fart apps mobile internet games social networks utilities business apps Today there are five categories in the mobile internet ... © 2009 Citrix Systems, Inc. — All rights reserved 7
  8. 8. fart apps mobile internet games social networks utilities business apps ... ―Fart Apps‖ – 30 seconds of amusement - gags that work in social settings. © 2009 Citrix Systems, Inc. — All rights reserved 8
  9. 9. fart apps mobile internet games social networks utilities business apps ... Games – much like on the PC ... © 2009 Citrix Systems, Inc. — All rights reserved 9
  10. 10. fart apps mobile internet games social networks utilities business apps ... Social networking apps, much more compelling on mobile devices ... © 2009 Citrix Systems, Inc. — All rights reserved 10
  11. 11. fart apps mobile internet games social networks utilities business apps ... Utilities – slices of information made easy ... © 2009 Citrix Systems, Inc. — All rights reserved 11
  12. 12. fart apps mobile internet games social networks utilities business apps ... and business apps – including email and calendar – and now the Citrix Receiver for ALL windows applications. http://www.citrix.com/homeiphone © 2009 Citrix Systems, Inc. — All rights reserved 12
  13. 13. The future for the mobile internet holds three major trends ... synthesis society awareness © 2009 Citrix Systems, Inc. — All rights reserved 13
  14. 14. synthesis ... Synthesis, the merging of phone/ pda/ netbook/ laptop/ notebook/ desktop ... © 2009 Citrix Systems, Inc. — All rights reserved 14
  15. 15. ... for example, the Citrix Nirvana phone concept is very near, remote Windows session from a mobile phone with full keyboard and screen. http://nirvanaphone.com © 2009 Citrix Systems, Inc. — All rights reserved 15
  16. 16. Society is about the future technology and social/cultural fulfilment of context sensitive mobile devices with the social networking gold rush. society (More on this in another talk.) © 2009 Citrix Systems, Inc. — All rights reserved 16
  17. 17. Both the Synergy and Society trends are about how the devices evolve. Awareness is about how the mobile internet device will evolve us! awareness © 2009 Citrix Systems, Inc. — All rights reserved 17
  18. 18. Like the mobile phone, the mobile internet is with us 24 x 7. This is new and can be considered as ‗ambient technology‘. Previous attempts at ―ambient tech include ... © 2009 Citrix Systems, Inc. — All rights reserved 18
  19. 19. ... The Ambient Orb. This is an elegant (wireless) device, that provides ‗information at a glance, rather than by lookup. It can be configured to show stock market trends, business KPI, etc. http://www.ambientdevices.com/cat/orb/orborder.html ambient orb © 2009 Citrix Systems, Inc. — All rights reserved 19
  20. 20. The ‗ambient umbrella‘ is another ambient device. It glows when rain is forecast. This device makes glancable information contextual and ambient. ambient umbrella © 2009 Citrix Systems, Inc. — All rights reserved 20
  21. 21. Devices have also been used to address handicaps – in some ways the ultimate ‗contextual‘ challenge © 2009 Citrix Systems, Inc. — All rights reserved 21
  22. 22. “seeing” with the back Bach-y-Rita, 1969 A standout experiment from the 60s showed that a 20 x 20 vibrating pad against the subjects back could act as substitute eyes. Subjects were able to identify peoples expressions and to build a 3d model of the room. © 2009 Citrix Systems, Inc. — All rights reserved 22
  23. 23. Today, this line of work continues, but with far more efficient technology. Now people can be made to see through a 12x12 grid of electrodes on the tongue. “seeing” with the tongue © 2009 Citrix Systems, Inc. — All rights reserved 23
  24. 24. Similar outcomes have been reported with rebuilding a sense of balance. © 2009 Citrix Systems, Inc. — All rights reserved 24
  25. 25. There are also some fascinating experiments that add NEW senses. This belt vibrates on the North-most side and was used to experiment with adding a sense of absolute direction. © 2009 Citrix Systems, Inc. — All rights reserved 25
  26. 26. All of these devices are examples of a new science called Neuroplasticity. For more information I recommend ―The Brain that Changes Itself‖. © 2009 Citrix Systems, Inc. — All rights reserved 26
  27. 27. How do neuroplasticity and ambient devices relate to the mobile internet? Let‘s look at what‘s new. What does the ‗ambient‘ mobile internet bring us? We‘ve already talked about 24 x 7 presence in our lives, or ambience. © 2009 Citrix Systems, Inc. — All rights reserved 27
  28. 28. The other major change is that the ‗channel‘ for new mobile applications has been revolutionised by the app store. New apps on mobile devices are incredibly simple to get to market – in ―no‖ barriers contrast to the purpose built devices shown previously. to entry © 2009 Citrix Systems, Inc. — All rights reserved 28
  29. 29. Let‘s look at a very pragmatic, down to earth, ‗awareness‘ application. Every year children are injured travelling to and from school. To reduce this many countries have introduced ‗School Zones‘. However they are often missed by the © 2009 Citrix Systems, Inc. — All rights reserved 29 driver.
  30. 30. iTraffic Australia is an audio focused application that provides subtle ‗nudges to awareness when the user is approaching school zones, or traffic cameras, and you could imagine it also providing warnings about traffic black- spots or traffic delays. iTraffic Australia http://itrafficapp.com/ Disclosure: iTraffic Australia is a product of a January 2009 Sydney Startup Camp. http://www.startup-australia.org/startupcamp2 I was part of the team for this application, and remain an advisor. © 2009 Citrix Systems, Inc. — All rights reserved 30
  31. 31. Taking this all back up a level. Marshall McLuhan started the field of media studies in the 60s. He coined the term ‗media‘. Among his many quotable quotes is this gem. ―We shape our tools and afterwards our tools shape us‖ © 2009 Citrix Systems, Inc. — All rights reserved 31
  32. 32. ―the mind is just less and less in the head‖ To become even more metaphysical. Philosopher Andy Clark talks about the way we use our tools and incorporate them into our very minds. His conclusion is that what makes us human is that © 2009 Citrix Systems, Inc. — All rights reserved we are naturally cyborgs. 32
  33. 33. Dinosaurs did not in fact become extinct, they evolved. We‘re at an exciting time of change. The mobile internet brings change Long term trends and literally new ways of thinking. Synthesis – desktop/laptop/mobile device Converged social networks © 2009 Citrix Systems, Inc. — All rights reserved 33
  34. 34. There are three major trends affecting the mobile internet. This is a time of major change. Look beyond the current app store gold rush. The future is nearer than you think. synthesis society awareness © 2009 Citrix Systems, Inc. — All rights reserved 34
  35. 35. Citrix Labs is the future oriented part of the Citrix Engineering organization. No Derivative Works © 2009 Citrix Systems, Inc. — All rights reserved 35
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