overview
www.projectchainsaw.com
December 2, 2008

web.alive - Nortel’s Entry Into The World of 3D Virtual Environments

web.alive Empowers User Communication & Collaboration
WEB.ALIVE
STATIC
COMMUNICATION
COMMUNICATION
“Much of today’s technology leaves
communication problems unsolved. Working
together in real time while in separate locations
is every challenging. Travelling to conferences
and events is expensive and often discretionary.
While at the same time, training on complex
equipment or in hazardous environments is
costly and risky”
Source: Forrester Research, Inc.

web.alive Empowers User Communication & Collaboration
WEB.ALIVE
STATIC
COMMUNICATION
COMMUNICATION
web.alive
Forms: Characteristics:
Forms: Characteristics:
• web.alive Meeting • Interconnected
• One-to-One • Individual-driven
• web.alive Training • Global
• Telephone • Limited free form
discussion • web.alive • Instantaneous
• E-Mail
Collaborative
• No ability for side- • Free form
• Webinar
E-Commerce
bar conversations discussion
• Instant Messaging
• Informal web.alive
• Not empowering • Empowering
collaboration

The Technology Behind web.alive is Industry Leading
Visually Stunning
– Detailed 3D visual environments which can be created
from artistic concept, architectural drawings or any
combination of 3D assets and environments
– Users can interact with 3D objects in meaningful ways
based on their virtual scenario needs
– Avatar selection can be extremely personalized or set to
a limited subset of avatars
Revolutionary Audio
– Nortel acquisition of Diamondware (3D positional audio
technology) ensures n audio experience that parallels
real life in terms of sound quality and propagation
Enterprise Integration
– Enterprise integration for security, identity and context
– Situation-based, contextual information about
individuals or objects in the environment
Interacts With Existing Software
– An architecture that enables web.alive to function
analogously to the traditional web paradigm
– Connect to and utilize information from existing
business software (e.g. CRM in virtual shopping)

Addressing 3 Distinct Business Markets
Enterprise
E-Commerce E-Learning
Collaboration

Addressing 3 Distinct Business Markets
Enterprise
E-Commerce E-Learning
Collaboration
– Over 30% of conference call participants
report not being able to hear at least one
speaker
– Over 25% could not identify which
individual was speaking
– Calls actually cause your mind mental
exhaustion trying to process poor audio
– Travel costs are rising at the same time
as travel budgets decrease
– Current solutions only address part of
these issues

web.alive Tackles Today's Business Needs & Address Gaps
Existing Solutions
Business Needs
• Existing collaboration tools limit free-flow between
• Increasing need for remote collaboration due to
interaction styles (e.g. from broadcast to one-to-one etc…)
outsourcing, mergers & acquisitions
• Lack enterprise integration and do not address the need
• Increasing travel costs & reduced travel budgets
for corporate security
• Increasing desire & need to make business more “Green”
• Provide little contextual information about users & lack
• Need to collaborate on documents in real time with
ability to regulate users based on network permissions or
colleagues, customers and partners world-wide in a secure
hierarchy
environment

web.alive Is Built For Business First
Context Security
Software Integration 3D Spatial Audio

web.alive Is Built For Business First - Context
• Eliminates the question of who is present/speaking
• Ability to visually represent relationships between
individuals
• Ability to easily know who spoke when (track idle
time etc…)
• Ability to exchange information with people based
on contextual scenario and constraints
Security
Software
3D Audio
Integration

web.alive Is Built For Business First - Security
• Users either authenticated by network credentials or given
anonymous log-on e.g. partners)
• web.alive platform exists within your secure network
protecting confidential information
• Ability to log conversations, save sessions and securely
store for compliance needs
• Ability to set user permissions based on network identity
Context
Software
3D Audio
Integration

web.alive Is Built For Business First – Software Integration
Context Security
• Every business uses specialized business software 3D Audio
(CRM) in at least one area
• Existing virtual world solutions are stand-alone
applications which do not interact with existing software
• web.alive allows users (based on their network
credentials) to pull information from existing software
and utilize that information “in-world”
• Business users are able to collaborate in real time
using existing files

web.alive Is Built For Business First – 3D Audio
Context Security
Software
Integration
• 3D spatial audio allows the human ear to determine
where a sound originates from (e.g. left, right etc…)
• In virtual scenarios many users may speak at the
same time – this can be confusing and exhausting
• web.alive 3D audio allows for easy round table
discussions (voices are spatially placed based on an
individual’s location)
• web.alive 3D audio allows for side-bar conversations and
selective muting

Addressing 3 Distinct Business Markets
Enterprise
E-Commerce E-Learning
Collaboration
– Almost 60% of shopping carts are
abandoned by consumers prior to
purchase
– Blogs, Forums and other Web 2.0 sites
prove consumers desire & are influenced
by information from other consumers
– Today’s online shopping experience
happens in isolation offering no
opportunity for consumer collaboration
– The online shopping experience has not
fundamentally changed since the inception
of e-commerce

web.alive Helps You & Consumers Connect In An Immersive Shopping Experience
Existing Solutions
Consumer Trends
• Shopping carts at e-commerce stores are abandoned
• Increasing consumer influence and power over fellow
almost 60% of the time prior to purchase
consumers through blogs, forums and other social media
• Lack ability for customers to communicate with each other
• Increased consumer consumption of product information
about purchasing decisions and options in ‘real time’
online versus in-store
• Provide a shopping experience completely dissociative
• Increased desire for continual touch points with brands
with the real-world experience
online (e.g. expect more than just a simple website today).
• Lack the opportunity to recreate in-store events and
• Increased expectation of after purchase support (e.g.
connect with consumers
Apple Geniuses)

web.alive Creates A Fundamentally Different Shopping Experience
Consumer
Security
Empowerment
Experience
Brand
vs
Connection
Look

web.alive Allows Consumers To Share In An Interactive Store-Like Experience
• Customers are able to talk to one another about
products, upgrades and troubleshooting all an
immersive real-time experience
• Multiple customers are able to interact with a single
store employee much as they would in the real world
• “In-store” product demonstrations, classes and
other consumer engagements are possible online
• Customers may be assisted through the checkout
process as they would be in-store, ensuring
completion of purchase Security
Brand
Experience
Connection

web.alive Is Built With E-Commerce Security & Consumer Privacy In Mind
• Users either authenticated by store account or given
anonymous log-on (e.g. to browse)
• web.alive platform exists within your secure network
protecting confidential consumer information
• Store employees are able to retrieve customer
information (e.g. previous purchases, support requests)
from CRM and other existing software
• Only public information (e.g. chosen username) is
available to other consumers in the same space
Consumer
Empowerment
Brand
Experience
Connection

web.alive Is An Immersive Shopping Experience
Consumer
Security
Empowerment
Brand
Identity
• Today’s e-commerce store offers little opportunity to
explore more than photos of purchase items
• Products are not only displayed, but able to be
experienced through both 3D graphics and 3D audio
• Consumers are able to actually pick up and hold items
to inspect them – no more point and click
• Requesting assistance no longer requires an email,
FAQ or call-centre experience – specialists are available
on site – just walk up and talk to one

web.alive Allows The Continuation of Your Brand In A Unique Online Experience
Consumer
Security
Experience
Experience
• Traditional e-commerce stores have virtually no
connection to a brand beyond the logo on the site
• web.alive allows for the recreation (& betterment) of the
in-store experience by allowing the creation &
customization of visually rich 3D immersive stores that
can be exactly the same as a physical location
• web.alive allows you to connect with consumers online
in ways that previously were only possible through being
physically present at a store – product demonstrations,
‘Genius’ bars, and tutorials are now available to anyone,
anywhere at the time of your choosing

Addressing 3 Distinct Business Markets
Enterprise
E-Commerce E-Learning
Collaboration
– The need for continuing education and
training is increasing both in the enterprise
and within the private educational field
– Universities are restricted by increasing
class sizes with limited campus space
– Companies desire a cost and time
effective way to learn without having to
travel or create costly real world scenarios
– Current distance learning options are
largely broadcast based (one to many) with
limited opportunities for interaction
between participants

web.alive Allows E-Learning Experience To Become Completely Immersive
Existing Solutions
Virtual Learning is Growing
• Lack the ability for student interaction with one another in
• Nearly every major university world-wide has a distance
a real-time immersive environment all from dispersed
education program
locations
• Increased consumer demand for higher education and
• Do not allow for the learning environment to change based
business demand for employee training/executive learning
on the curriculum
has increased the need for learning institutions to provide
an online experience that allows for real-time collaboration

web.alive Creates A Fundamentally Different Learning Experience
Student
Security
Engagement
Customized Software
Environments Integration

web.alive Allows E-Learning To Truly Become A Shared Immersive Experience
• Students are able to talk to one another and the facilitator
in a real-time 3D audio based immersive setting
• Students can share work, collaborate on assignments
and physically move around the classroom to interact
• Facilitators can give presentations, show videos and
operate a shared white-board to recreate an real world
classroom
• Learning can now involve existing real 3D objects
digitized at museums and other historical places
Security
Customized Software
Environments Integration

web.alive Is Built With Security & Student Privacy In Mind
• Users either authenticated by pre-existing account
or given anonymous log-on
• web.alive platform exists within your secure network
protecting confidential student information
• Class facilitators employees are able to retrieve student
information (e.g. class grades, class schedule) from
your secure information system
• Only public information (e.g. chosen username) is
available to other students in the same space
Student
Engagement
Customized Software
Environments Integration

web.alive Is Allows You To Customize Your Learning Environment
Student
Security
Engagement
Software
Integration
• The classroom environment is only limited visually
by the design parameters you set
• Real-world training scenarios can be recreated in
web.alive with increased safety and reduced costs
• Students are able to interact with items (e.g. a historical
relic) to inspect them – no more point and click pictures
• Corporate learning and team building can virtually take
place in any setting, in any place at any time

web.alive Allows For Interaction With Existing Learning Software
Student
Security
Engagement
Customized
Environments
• Existing learning software (e.g. attendance tracking,
student information) can work with web.alive so that
learning institutions do not need to replace existing
software systems
• Integration with existing software allows proper
contextual information (e.g. class attendance,
participation etc…) to be available for the course
facilitator
• Individual classes may be recorded and uploaded to a
course website for review by students

Addressing 3 Distinct Business Markets
Enterprise
E-Commerce E-Learning
Collaboration
– Over 30% of conference call participants – Almost 60% of shopping carts are – The need for continuing education and
report not being able to hear at least one abandoned by consumers prior to training is increasing both in the enterprise
speaker purchase and within the private educational field
– Over 25% could not identify which – Blogs, Forums and other Web 2.0 sites – Universities are restricted by increasing
individual was speaking prove consumers desire & are influenced class sizes with limited campus space
by information from other consumers
– Calls actually cause your mind mental – Companies desire a cost and time
exhaustion trying to process poor audio – Today’s online shopping experience effective way to learn without having to
happens in isolation offering no travel or create costly real world scenarios
– Travel costs are rising at the same time opportunity for consumer collaboration
as travel budgets decrease – Current distance learning options are
– The online shopping experience has not largely broadcast based (one to many) with
– Current solutions only address part of fundamentally changed since the inception limited opportunities for interaction
these issues of e-commerce between participants

Full Customization Available

Web.alive Is Visually Immersive & Simply Stunning

Questions?

www.projectchainsaw.com