CEOs who are SOCIAL will be the next NEW THING

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Social media is a primary force that is redefining the role of the men and women who oversee the world’s largest companies.

Brands no longer ignore social media.

The importance of social media on business has dramatically escalated. We have moved through the “hype phase" of social media when businesses felt compelled to participate because it was such a fad. We have entered a productive phase where companies are starting to crack social’s code to turn it into a genuine marketing advantage.

A new IBM study of more than 1,700 Chief Executive Officers from 64 countries and 18 industries worldwide reveals that 70% of the responding CEOs will shift their focus from using e-mail and the phone as primary communication vehicles to using social networks as a new path for direct engagement.

CEOs who are SOCIAL will be the next NEW THING

  1. CEOs who are SOCIAL will be the next NEW THING photo credit Anthony Quintano
  2. The attitude of the C-Suite toward SOCIAL MEDIA prior to 2014 …
  3. SOCIAL  MEDIA  is  an/cipated  to  rise  from  the   LEAST  likely  method  for  CEOs  to  connect  with   their  audiences  to  the  SECOND  HIGHEST   method,  just  behind  face-­‐to-­‐face  interac/ons. photo credit Taro Taylor
  4. Traditional CORPORATE communication is beginning to give way to SOCIAL communication. mhmarketing
  5. “Just as having a company website has become standard operating procedure over the past two decades, utilizing social media channels has now become an increasingly essential platform for companies to communicate their messages to the general public and other audiences.”Andy Polansky,
  6. A recent IBM study of more than 1,700 Chief Executive Officers from 64 countries and 18 industries worldwide reveals that …
  7. … 70% of the responding CEOs will shift their focus from using e-mail and the phone as primary communication vehicles to using social networks.
  8. “Companies that are truly SOCIAL and ENGAGE their employees and customers in genuine conversation will be recognized as the NEW CORPORATE LEADERS …
  9. … CEOs who are SOCIAL will be the next NEW THING.” ! Leslie Gaines-Ross, Chief Reputation Strategist, Weber Shandwick
  10. A major change from the traditional, controlled, protective corporate environments of the past … photo credit Etrusia UK
  11. … to a more open and transparent leadership structure.
  12. as SPOKESPERSON-IN-CHIEF, the CEOs skills and experience in social media becomes even more important.
  13. Customers NOW expect to have direct connections to brand leaders. photo credit A. Golden
  14. The time has arrived for social media to become an EXPECTATION for company leaders. photo credit A. Golden
  15. CEOs that are SOCIAL are perceived as better LEADERS and better COMMUNICATORS by their employees.photo credit D@LY3D
  16. Successful leaders will no longer be measured just by stock price … photo credit George Rex
  17. … but by COMMUNICATING with shareholders, employees, community and customers. photo credit George Rex
  18. SOCIAL MEDIA is a primary force that is REDEFINING the role of the men and women who oversee the world’s largest companies. photo credit Anthony Quintano
  19. How will CEOs respond organizationally and personally? photo credit Anthony Quintano
  20. Click to read the article
  21. ! ! Ph 205.370.7750 ! Email michael@michaelgass.com ! Blog: www.fuelingnewbusiness.com ! Twitter: @michaelgass ! ! ! !

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