The Mobile Web is Here to Stay
Understanding the trends driving investment in mobile friendly email design.
Photo by: Bradon Kowitz @ FLICKR. http://www.flickr.com/people/kowitz/ Original Image: http://www.flickr.com/photos/kowitz/847992535/
The iPhone was first released in 2007.
Now more than 50% of Americans have smartphones.
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Is your audience using a smartphone
or a mobile device to:
Access your website
● Find information about your
products and pricing
● Check email
Do you browse the web and check
email on a mobile device?
With more and more people choosing to go online with a
smartphone or tablet – companies are being forced to join
the mobile revolution or risk being left behind.
But don't take our word for it...
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Ownership of smartphones surpassed
non-smartphones in Sept. 2012
Photo by: Library of Congress: http://www.loc.gov/pictures/resource/fsa.8c11683/
Source: Mixpanel: Celebrating Christmas with Datahttp://blog.mixpanel.com/2012/12/27/celebrating-christmas-with-data/
51% of Christmas Day internet traffic came from mobile.
Source: Campaign Monitor: Is Responsive Email Design Really Worth It?http://www.campaignmonitor.com/blog/post/3856/is-responsiveemail-Design-really-worth-it
Photo by: S Baker @FLICKR http://www.flickr.com/photos/sarahbaker/ http://www.flickr.com/photos/57373363@N00/83614747
87% of C-level executives check the majority of their email
via mobile device.
“Basically, you don't know where your users will be
reading each issue of a newsletter, and they probably
can't predict [it] either.”
-Jakob Nielsen on Mobile Email Newsletters
Source: Bloomberg: Stores Seeking Shoppers Find Email Outdraws Facebook http://www.bloomberg.com/news/2012-12-18/stores-seeking-shoppers-find-e-mail-outdraws-facebook.html`
Email dominated online advertising in 2012 with $39.40
in sales for each dollar spent.
Source: Knotice: Mobile Email Opens Report First Half 2012 http://www.knotice.com/reports/Knotice_Mobile_Email_Opens_Report_FirstHalf2012.pdf
Mobile opens will exceed 50% for
most marketers within the next 6-12 months.
ExactTarget: The 2012 channel preference survey http://pages.exacttarget.com/SFF14-US
Photo by: Mike Babcock @FLICKR http://www.flickr.com/photos/mikebabcock/5460146406/ http://www.flickr.com/photos/mikebabcock/
90% of smartphone owners access the same email
account on mobile and desktop.
Companies need to start finding ways to effectively
reach customers in a mobile environment.
iPhones are no longer a novel accessory for early
adopters and smartphone adoption is not plateauing
any time soon.
The B2B world needs to stop ignoring the
People now expect the same level of access to the
internet on their phones as they have on a desktop.
If your marketing emails don't load on a
smartphone, you are losing business.
Need help making the leap to mobile?
Check us out at