Social media - turning likes into buyers

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  • You choose the materials. Here are some of the materials that we work with – fishskin, snakeskin, patent leather, soft nappa leather and man-made materials such as sequins.
  • You choose the heel shape and height and the backs of the shoes. Here is an example of the height range in the wedge heel shape, with a couple of different backs.
  • You choose the toe shape and decorations. Here you can see some closed toes, peep toes, bows, buckles and we have many many more.
  • When we say hand-made, we really do mean every part of the process. Here you can see our “maker” creating the pattern for a pair of shoes. It's drawn onto the last which is that blue foot-shaped piece of material.
  • And here you can see the logo being printed on the insole.
  • And, I really think that's our purple cow, but more about that later.
  • Give people a reason to talk about you – packaging. We make the experience of receiving shoes from Shoes of Prey as personalised and luxurious as possible, for a couple of reasons: - it fits with the luxury of a bespoke service. - it's often the only physical touchpoint of your Shoes of Prey experience. - it means that when we deliver your shoes to your office, this is exciting for you to open and fun for everyone else who is watching. - because it's so elaborate... you'll tell people about it. It's also why we have a 100% returns policy.
  • Social media - turning likes into buyers

    1. 1. 7 tips for converting likes to buys Michael Fox - Shoes of Prey
    2. 10. We make women happy
    3. 11. 1. Purple cow your product
    4. 12. 2. Encourage the Facebook experience to be personal.
    5. 13. 3. Customer service on Facebook converts
    6. 14. 4. Measure which posts engage customers best
    7. 15. 5. Use targeting options to your advantage Cost: $70 Revenue: $10,000
    8. 16. 6. Measure, measure, measure Time of day to post 3-4pm and 6-7pm
    9. 17. 7. Measure, measure, measure Cross Channel Conversion Tracking Facebook = 8% of sales, 4% of traffic
    10. 18. Blog: www.22michaels.com Twitter: @mmmichaelfox Email: [email_address] Thanks

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