Unlocking the Power of Facebook
SocialCode Unlocks the Power of Facebook  SocialCode, a division of the Washington  Post Company, helps brands:  •   Run h...
Why Facebook is an Essential Marketing Channel                                Massive                                Reach...
Standard Facebook Advertising OptionsOption 1:                             Option 2:Homepage                              ...
SocialCode Solutions Advertising                                   Engagement                                             ...
SocialCode Technological Capabilities • Full Facebook API integration & reporting • Scheduled & automatic inter & intra da...
Why SocialCode is the Best Solution  Data – data-driven approach produces some of the most  advanced advertising on Facebo...
Case Study: Generating Fans at High Volume • 6,774,753,126 total impressions served • SocialCode drove over 725k fans for ...
Case Study: The Power of GivingAligning with a philanthropiccause (donation of 1$ per fan)saves a brand money…Without dona...
Case Study: Developing Customer Intelligence      “Which of our entertainment acts are attracting which audiences?”      •...
Product: Optimizing Fan Pages Building “like walls” increased fan conversion by 30% for those who did not ‘like’ directly ...
Product: Competitive Analysis PackageSocialCode Can ProvideCompetitive Intelligence on:• Which competitors are  advertisin...
Contact Us Cary@SocialCodeInc.com Laura@SocialCodeInc.om Michael@SocialCodeInc.com                             13
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SocialCode

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SocialCode

  1. 1. Unlocking the Power of Facebook
  2. 2. SocialCode Unlocks the Power of Facebook SocialCode, a division of the Washington Post Company, helps brands: • Run highly targeted advertising • Build an active and loyal following • Engage fans • Monetize customers • Gain consumer and market insights Confidential 2
  3. 3. Why Facebook is an Essential Marketing Channel Massive Reach Viral Acceleration Time Spent WOM Hyper- Credibility Targeting 3
  4. 4. Standard Facebook Advertising OptionsOption 1: Option 2:Homepage Marketplace (Self-Service) Confidential 4
  5. 5. SocialCode Solutions Advertising Engagement Research • Fan Acquisition • Application • Competitive • Membership Development Analysis sign up • Page • Customer • Drive Sales Maintenance intelligence • Like Wall • Message Testing Development • Social Commerce Reporting Confidential 5
  6. 6. SocialCode Technological Capabilities • Full Facebook API integration & reporting • Scheduled & automatic inter & intra daypart targeting • Full factorial creative testing set-up o accelerates learning curve by isolating most impactful creative elements • Combating Ad Fatigue • Custom automatic bidding after initial manual bidding and analysis • Landing page routing based on destination or referring URL CPM vs. CPC Compile, Analyze, & Input Targeting Optimize based on Criteria Metrics Location Gender & Age Bid to Prioritize Build & Design Ad Education & Work Campaign Likes & Interests & much more… Deep Analysis 6
  7. 7. Why SocialCode is the Best Solution Data – data-driven approach produces some of the most advanced advertising on Facebook Tools – advanced proprietary technology to advertise smarter, faster, and at higher volumes Experience – massive learning, deep expertise in running ads at high volume and fast-tracking campaigns on Facebook Strategic Focus – singular focus on maximizing your brand’s success on Facebook Confidential 7
  8. 8. Case Study: Generating Fans at High Volume • 6,774,753,126 total impressions served • SocialCode drove over 725k fans for the brand in 12 days • Currently, an average wall post receives 1.79 million impressions Confidential 8
  9. 9. Case Study: The Power of GivingAligning with a philanthropiccause (donation of 1$ per fan)saves a brand money…Without donation language:• Cost was 56% higher• Actions/impressions 48% lower• Actions/clicks 38% lower• CTR was 17% lower Confidential 9
  10. 10. Case Study: Developing Customer Intelligence “Which of our entertainment acts are attracting which audiences?” • 3 cities, 5 performers • Showed relative response rates (who, what, where) • Provided precise feedback on which audiences were responding to which performers • Ran 109 campaigns, with 9300 individual advertisements Gender Breakdown Geographic Breakdown Performer #2 Performer #2 0.090% 0.070% 0.080% 0.060% 0.070% 0.060% 0.050% 0.050% 0.040%CTR CTR 0.040% Avg Phoenix 0.030% 0.030% Female Vegas 0.020% 0.020% Male LA 0.010% 0.010% 0.000% 0.000% 21-29 30-39 40-49 50-59 60-64 21-29 30-39 40-49 50-59 60-64 Age Age Confidential 10
  11. 11. Product: Optimizing Fan Pages Building “like walls” increased fan conversion by 30% for those who did not ‘like’ directly from within the ad! 11
  12. 12. Product: Competitive Analysis PackageSocialCode Can ProvideCompetitive Intelligence on:• Which competitors are advertising on Facebook• Exact messaging they are using• Screen shots of recent competitor campaigns• What tactics they are using on their Fan Page Confidential 12
  13. 13. Contact Us Cary@SocialCodeInc.com Laura@SocialCodeInc.om Michael@SocialCodeInc.com 13
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