Six Questions in the New Normal

ANSWERING SIX QUESTIONS THAT WILL ENERGIZE OUR COMMUNITY THROUGH STRONGER PHILANTHROPY
Michael E. guillot
www.gaddguillot.com
919.545.4086
THE NEW NORMAL
1

Michael E. Guillot
Lifelong Louisiana resident…until Katrina
Entire career in nonprofits
Education
Healthcare
Social Service
Arts
Consulting Practice
Research in the nonprofit sector
Identity and role
Board chairs and members
Executives
2

Six Questions for You
Why are you here?
Who else needs to know about what you are learning?
What opportunities may be emerging for your leadership?
How will you take action on what you’ve learned?
When can you expect to see some changes from this new learning?
Where do you go from here?
4

There is always an easy solution to every human problem –
neat, plausible, and wrong.
5
Initial Thoughts

What is new about normal?
6

What does this mean for leading change?
7

What does this mean for philanthropy?
8

Due to budget cuts,
light at end of tunnel will be out.
9
Some Realities about Tough Times

What Goes Down, Must Come Up
The Business Cycle
What place in the cycle are your best donors and prospects right now?
Where are you in the cycle?
Getting out of your own backyard
Three factors you can rely on:
Linkage
Ability
Interest
There are other ways to help besides money
10

One Idea, Three Reasons
State your mission in six words or less
What three reasons can you give a prospective donor to encourage their investment in your mission?
11

Double Their Rewards
Say “Thank You” every chance you get
Keep donors informed as to how you are doing
With permission, use their names
Update your acknowledgement and recognition programs
Treat them as “insiders”
12

Make It Personal, Real Personal
Get on the phone
Get out of your office
Use facility tours to your full advantage
Let them get to know you as you are doing your work
Involvement leads to giving
Talk and listen to your donors every day
13

Size Matters
Big money follows big ideas
Think about visionary impact
Create a long-range, broad menu of gift and involvement opportunities
Look for collaborative partners and strategic alliances
Consider non-traditional methods to secure funding
14

Go to the Well
Askfor an investment
Ask for ideas
Ask for other people who might be interested
Ask for their help
Ask for their advice
Ask
15

Why does what we do matter?
Who cares about us and our future?
What opportunities are emerging that require our attention?
How can we move toward our dreams?
When can we expect results?
Where do we go from here?
What are the six questions?
16

Why does what we do matter?
Getting things done
The reality about our communities
The table for conversation
Mission as bottom line
Vision as ROI
Case as the story
17

Who cares about us and our future?
Cornerstone
Constituents
Community
Leadership
18

19
Constituent
Cornerstone
Leadership
Community

20
Cornerstone
Board
Staff
Current Partners
Clients

21
Constituent
Donors (Current, Lapsed, Long Ago)
Former Board Members
Friends

22
Community
Corporations/Foundations
Businesses/Professionals
Civic Organizations
Shared Interests

23
Leadership
Determine Leadership Levels
Advanced Gifts
$10,000+
Special Gifts
$ 5,000
Major Gifts
$1,000
From each segment of the other three divisions, identify individuals who can give or get each leadership level

What opportunities are emerging that require our attention?
Meaningful Change
Sustainable Efforts
Results that Count
Collaborations
Technology
Philanthropy as a leadership conversation
Engagement of board members
24

How can we move toward our dreams?
Time
Insight
Connections
Resources
25

Direct mail/email
Telephone
Web sites
Special events
Merchandising
26
SmallInvestments

Foundation grants
Corporate support
Major gifts
Capital campaign
Planned gifts
27
BigInvestments

When can we expect results?
Short term
Self-evident
Shared
Celebrate
28

Where do we go from here?
Tomorrow morning
Sharing is learning
Budget as a tool
Planning as necessity
Retreating to advance
29

An Interlude
Find someone who is not part of your own organization…
Have the following conversation with them, filling in the blanks:
Right now, investing in our organization could be the best investment you’ll ever make. We have the potential to ______ (big picture vision) in our community. With your partnership, we could _______ (direct result from their financial support) by the end of the year.
30

D. C. al fine
There is no done
Questions matter more than answers
Look – Think – Act – Look again
31

The readiness is all
Discovery
Remaining open
Commitment to the sector
Creating communities of inquiry
32

Your 30 day action plan
By May 28, I will…
Teach what I’ve learned to…
Start doing this every day…
Stop doing…
Tell the following people our story…
Find another partner in change…
33

Central Louisiana Community Foundation
and
Tom Harmeyer
35
Special Thanks

ANSWERING SIX QUESTIONS THAT WILL ENERGIZE OUR COMMUNITY THROUGH STRONGER PHILANTHROPY
Michael E. guillot
www.gaddguillot.com
919.545.4086
THE NEW NORMAL
36

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Six Questions in the New Normal

by michaeleguillot on May 17, 2010

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Six Questions in the New Normal — Presentation Transcript