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A Mobile Feast: Reaching Library Customers via Mobile Technology
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A Mobile Feast: Reaching Library Customers via Mobile Technology

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Library customers have moved beyond asking how to use library resources to telling libraries how they are using the resources. Mobile usage is sharply on the rise, and librarians must recognize the …

Library customers have moved beyond asking how to use library resources to telling libraries how they are using the resources. Mobile usage is sharply on the rise, and librarians must recognize the importance of mobile access to library websites and resources as customers quickly adopt new browsing platforms and devices. Mobile technology gives librarians a unique opportunity to reach customers at the point of need, regardless of where those customers may be.


Presenters

Michael Casey is the information technology director for the Gwinnett County (Ga.) Public Library. Named a "Mover & Shaker" by Library Journal in March 2007, he has written and spoken extensively on the subject of modern library services. Casey co-authored (with Laura Savastinuk) Library 2.0: A Guide to Participatory Library Service (2007, Information Today Press) and is a contributor to Library 2.0 and Beyond (2007, Libraries Unlimited). He also co-authored (with Michael Stephens) a monthly column in Library Journal titled "The Transparent Library". An amateur photographer, Michael has published several photos, including in New York: A Photographic Album (2009, Universe).

Michael holds an MLS from Southern Connecticut State, an MA in political science from Pennsylvania State University, and a BA from Duquesne University.


Christopher Baker is the downloadable media and electronic resources selector at Gwinnett County (Ga.) Public Library. He received an MLIS from Valdosta State Universtiy in 2008.

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    No notes for slide
  • Check audio.
  • Chart for GCPL Mobile iPad Usage
  • Discussion – Shows gradual change in how customers are accessing our material. Nov. 2010 marks development of custom mobile site alongside Dec. release of OverDrive app supporting both audio and eBook formats
  • Discussion – difficulties of implementation and integration
  • Hours of availability versus need Contracted mobile & Library Thing

Transcript

  • 1. Christopher Baker
    Michael Casey
    Delivering Library Services via Mobile Technology
  • 2. Introduction
    Growth in mobile technology usage
    Expanding variety of new mobile devices
    47% of mobile subscribers use connected media
    1 out of 4 U.S. consumers owns a Smartphone
    (ComScore, 2011)
    Growth of user expectations
    Immediate access via the device they choose
    Ease of use from a handheld device
    Maintained functionality of site – resources
    Impact on Library
    Cost of delivery
    Staffing new points of service
    “The mobile-only Internet population will grow 56-fold from 14 million at the end of 2010 to 788 million by the end of 2015.” (Cisco, 2011)
  • 3. Where Do You Start?Where we are / What we’ve done
    Mobile Site via Library Anywhere
    Addresses critical information:
    Catalog access
    Hours and locations
    Events Calendar
    Make it optional:
    Don’t make mobile users work harder for the same information
  • 4.
  • 5. Where Do You Start?Where we are / What we’ve done
    Mobile LibGuide Interface:
    Allows us to easily port subject guides and other library service information into a native mobile interface
    Use what you have
    Discover ways to make information available in a mobile format without duplicating effort
  • 6. Where Do You Start?Where we are / What we’ve done
    • Mobile OverDrive Site
    • 7. Mobile Database Apps
    • 8. Mobile Database Interfaces
    • 9. Promotion and integration of disparate resources
  • 10. Where Do You Start?Where we are / What we’ve done
    • SMS Reference:
    • 11. Using LibAnswers
    • 12. Shifts point of contact for Staff & Customers
    • 13. Building customer awareness of service
    • 14. Hours of availability
    • 15. Requires quicker turnaround time than email
    • 16. Handling off-hour questions
  • Where Do You Go?What we’d like to see:
    Challenges:
    Increased ILS interoperability
    Difficulties creating seamless design transitions
    Limitations of downloadable
    Cost of delivery
    Apportioning staff appropriately
    Understanding shifting points of service
  • 17. What We Control vs. What We Don’t
    Don’t Control
    Do Control
    • Tools we support
    • 28. Information we offer
    • 29. Where we meet the user
    • 30. Quality of answers provided
    • 31. eBooks offerings
    • 32. Choose vendors that support mobile
    • 33. Cost of answering
    • 34. Maximize discovery
    • 35. Multiple access points
    • 36. Quality mobile offerings
    • 37. Maximize usability
  • Works Cited:
    Cisco Systems,Inc. "Cisco Visual Networking Index: Global Mobile Data". cisco.com 1 February 2011. 23 March 2011 http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.pdf
    comScore, Inc. “The 2010 U.S. Digital Year in Review”. comscore.com 7 February 2011. 23 March 2011 http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/2010_US_Digital_Year_in_Review
  • 38. Questions? Contact us…
    Christopher Baker: chriskbaker@me.com
    Michael Casey: michael@michaelecasey.com