A Strategy for Web 2.0 Michael Webb Head of IT and Media Services University of Wales, Newport The work is licensed under a Attribution-NonCommercial-ShareAlike 2.5 licence. Caveats: this excludes the Bebo and Think.Com screenshots. The University of Wales, Newport logo most not be modified in any way.

Presentation Overview Background Very brief Web 2.0 introduction Our use of web for teaching and learning Developing the Strategy Relationship between IT and the student experience How we updated the strategy Implementing the Strategy Learning more about Web 2.0 Technical, Teaching and Learning and Marketing Other issues What we plan to do next Turning the strategy into a service

Background

Very brief Web 2.0 introduction

Our use of web for teaching and learning

Developing the Strategy

Relationship between IT and the student experience

How we updated the strategy

Implementing the Strategy

Learning more about Web 2.0

Technical, Teaching and Learning and Marketing

Other issues

What we plan to do next

Turning the strategy into a service

What do I mean by Web 2.0? “… a second generation of services available on the World Wide Web that lets people collaborate and share information online” (Wikipedia 12 th May 2006)

“… a second generation of services available on the World Wide Web that lets people collaborate and share information online” (Wikipedia 12 th May 2006)

Web for teaching and learning 2003 : We’d reached a crossroads with our (commercial) VLE and had a chance to rethink our strategy. Our Question: “ Which VLE should we use?” Wrong Question! Our Question v2 What was our strategic aim for the VLE from a Teaching and Learning Perspective? How do we want our staff and students to interact? Our initial answer: We wanted as many lecturers to make course materials available as possible.

2003 : We’d reached a crossroads with our (commercial) VLE and had a chance to rethink our strategy.

Our Question:

“ Which VLE should we use?” Wrong Question!

Our Question v2

What was our strategic aim for the VLE from a Teaching and Learning Perspective?

How do we want our staff and students to interact?

Our initial answer:

We wanted as many lecturers to make course materials available as possible.

myLearning Essentials 1.0 Our solution: Build a (technically basic) portal Add in the functionality we wanted Make it so we could add more functionality later (Similar in spirit to the JISC MLE framework but technically much less ambitious!)

Our solution:

Build a (technically basic) portal

Add in the functionality we wanted

Make it so we could add more functionality later

(Similar in spirit to the JISC MLE framework but technically much less ambitious!)

myLearning Essentials 1.0 Functionality: Distribute course material Course discussions Access to documents off-site Access to better web email University news Focus was largely on the University communicating with students

Functionality:

Distribute course material

Course discussions

Access to documents off-site

Access to better web email

University news

Focus was largely on the University communicating with students

myLearning Essentials 1.1 A year later added in more functionality, changing the communication flow: Student-to-Student For Sale boards Accommodation wanted/offered etc Student-to-University ‘ Poll of the month’

A year later added in more functionality, changing the communication flow:

Student-to-Student

For Sale boards

Accommodation wanted/offered etc

Student-to-University

‘ Poll of the month’

2004: Time to update the IT Strategy… University's Strategic Aim No.1 : “ To provide the highest quality student experience possible as the highest priority for the University of Wales, Newport” Question : “What is the greatest contribution IT can make to the Student Experience?”

University's Strategic Aim No.1 :

“ To provide the highest quality student experience possible as the highest priority for the University of Wales, Newport”

Question : “What is the greatest contribution IT can make to the Student Experience?”

What makes a good student experience? Good computing facilities? Reliable service? Friendly support? Good VLE? … ? What else?

Good computing facilities?

Reliable service?

Friendly support?

Good VLE?

… ?

What else?

Time to step back and take a wider view Blogs starting to get media coverage eBay and iTunes entering mainstream “ What Can Internet Technologies Offer” - Brian Kelly – UCISA Conference 2004 http://www.ucisa.ac.uk/events/2004/conference/papers/10-kelly “ IM” “Blogs” “Wikis” “FOAF” “Let’s Kill Email”

Blogs starting to get media coverage

eBay and iTunes entering mainstream

“ What Can Internet Technologies Offer” - Brian Kelly – UCISA Conference 2004

http://www.ucisa.ac.uk/events/2004/conference/papers/10-kelly

“ IM” “Blogs” “Wikis” “FOAF” “Let’s Kill Email”

Our conclusion Emerging (Web 2.0) technologies could play an important role in supporting the University’s main strategic aim. i.e. contribute to the overall student experience, not just improve teaching (although hopefully it would do that as well!)

Emerging (Web 2.0) technologies could play an important role in supporting the University’s main strategic aim.

i.e. contribute to the overall student experience, not just improve teaching (although hopefully it would do that as well!)

Updating the IT Strategy Two important statements made: We will support existing (or emerging) Web 2.0 technologies such as Blogs, Wikis etc Caveats relate to resourcing rather than technical issues 2) We are going to become an adaptive, agile service, and quickly support new technologies. Funding for innovation included in the IT strategy .

Two important statements made:

We will support existing (or emerging) Web 2.0 technologies such as Blogs, Wikis etc

Caveats relate to resourcing rather than technical issues

2) We are going to become an adaptive, agile service, and quickly support new technologies.

Funding for innovation included in the IT strategy .

Turning the strategy into action We needed to learn more. Our approach: Use the technology! Find out what your future students may want Find out what the students are doing Ask the students what they want

We needed to learn more.

Our approach:

Use the technology!

Find out what your future students may want

Find out what the students are doing

Ask the students what they want

Using the technology: What did we find out? Release our inner ‘digital native’… We set up our own Blogs, Wiki and Jabber services, and used them to discuss the technologies – it worked!

Release our inner ‘digital native’…

We set up our own Blogs, Wiki and Jabber services, and used them to discuss the technologies – it worked!

What are our future students doing? School children being are introduced to blogging when they are as young as 7 or 8 years old… … see www.think.com as a great example

School children being are introduced to blogging when they are as young as 7 or 8 years old…

… see www.think.com as a great example

What are our current students doing? Our students use Web 2.0 applications eg. www.bebo.com to form social networks relating to the University. Join it! (although it may make you feel old!)

Our students use Web 2.0 applications eg. www.bebo.com

to form social networks relating to the University.

Join it! (although it may make you feel old!)

What are our current students are doing (2) ? Student are using freely available web applications to create their own communities. Some presented the University in a good light, others maybe didn’t

Student are using freely available web applications to create their own communities.

Some presented the University in a good light, others maybe didn’t

What do our current students want? myLearning Essentials Poll Showed some level of interest in all technologies: 64% wanted SMS notifications 45% IM 40% Discussion Boards 33% Blogs, wiki, web space, social networking

myLearning Essentials Poll

Showed some level of interest in all technologies:

64% wanted SMS notifications

45% IM

40% Discussion Boards

33% Blogs, wiki, web space, social networking

Summary of the things we learnt (1) Students are already using Web 2.0 technologies, both to support their courses and for socials reasons. We can no longer control the University’s web presence, even if we wanted to. Providing these sorts of services is not without risks The risks don’t all go away if we ignore these technologies.

Students are already using Web 2.0 technologies, both to support their courses and for socials reasons.

We can no longer control the University’s web presence, even if we wanted to.

Providing these sorts of services is not without risks

The risks don’t all go away if we ignore these technologies.

Summary of the things we learnt (2) We can change the communication channels: University  Student (1.0) Student  University (1.1) Student  Student (1.1) Staff/Student  Staff/Student (2.0) Staff/Student  The World (2.0) This is exciting from a student experience perspective! The world is changing rapidly and we really do need to change too if our services aren’t going to be boring and irrelevant!

We can change the communication channels:

University  Student (1.0)

Student  University (1.1)

Student  Student (1.1)

Staff/Student  Staff/Student (2.0)

Staff/Student  The World (2.0)

This is exciting from a student experience perspective!

The world is changing rapidly and we really do need to change too if our services aren’t going to be boring and irrelevant!

Technical/IT Challenges (1) What services, if any do we need to provide? Isn’t it all available out there for free? What ‘value-added’ can/should we provide? Conclusion: We do need to provide some services: At the moment students and staff aren’t all able to ‘just do it’ We can provide good user support for beginners We can combine services to create a sense of community There are some important extras that we can add if we provide services ourselves (eg auto creation of RSS feed lists)

What services, if any do we need to provide?

Isn’t it all available out there for free?

What ‘value-added’ can/should we provide?

Conclusion: We do need to provide some services:

At the moment students and staff aren’t all able to ‘just do it’

We can provide good user support for beginners

We can combine services to create a sense of community

There are some important extras that we can add if we provide services ourselves (eg auto creation of RSS feed lists)

Technical/IT Challenges (2) Services we think we should provide: Blogs Instant Messaging Wiki(s) RSS enable Forums Photo Galleries SMS texting Web 1.0 space Services we think we should support/encourage Social networking Instant Messaging (external) …

Services we think we should provide:

Blogs

Instant Messaging

Wiki(s)

RSS enable Forums

Photo Galleries

SMS texting

Web 1.0 space

Services we think we should support/encourage

Social networking

Instant Messaging (external)

…

Technical/IT Challenges (3) How does our technical strategy need to change? Move to open source software? What extra skills do we need? New development skills (eg Ajax) Being more agile and providing services quicker Accepting the world of perpetual beta? Standardisation? One package fits all?

How does our technical strategy need to change?

Move to open source software? What extra skills do we need?

New development skills (eg Ajax)

Being more agile and providing services quicker

Accepting the world of perpetual beta?

Standardisation? One package fits all?

Teaching and Learning Challenges (1) Do we need to engage academic staff, or is this just a social media? How do we engage academic staff? Find a few advocates – others will be thinking the same thing Give them early access to the technology Ask for their views! How could this technology be used? How does this relate to traditional VLE functionaility? Specific projects - eg Blogs as reflective journals? What about information literacy?

Do we need to engage academic staff, or is this just a social media?

How do we engage academic staff?

Find a few advocates – others will be thinking the same thing

Give them early access to the technology

Ask for their views!

How could this technology be used?

How does this relate to traditional VLE functionaility?

Specific projects - eg Blogs as reflective journals?

What about information literacy?

Teaching and Learning Challenges (2) How to we stop ‘technology overload’ for academic staff? Many are still getting to grips with our VLE/Web 1.0 technologies We are going to ‘sell’ this is a service for students in the first instance. What sort language do we use to describe these services? Person-centric vs Topic-centric? Asking vs Telling? How do you explain when to use a blog, a wiki or a forum?

How to we stop ‘technology overload’ for academic staff?

Many are still getting to grips with our VLE/Web 1.0 technologies

We are going to ‘sell’ this is a service for students in the first instance.

What sort language do we use to describe these services?

Person-centric vs Topic-centric?

Asking vs Telling?

How do you explain when to use a blog, a wiki or a forum?

Marketing Challenges How does this fit into our existing Web 1.0 site? Still a need for this for formal, structured information What if people say ‘the wrong thing’? They will anyway! Hopefully people will present a positive image as well. How do we use this technologies to sell the University?

How does this fit into our existing Web 1.0 site?

Still a need for this for formal, structured information

What if people say ‘the wrong thing’?

They will anyway!

Hopefully people will present a positive image as well.

How do we use this technologies to sell the University?

Other issues Clear from our forum experience you need clear guidelines on use Legal issues e.g. libel – need good procedures for removing material if necessary What do we do if it all goes wrong? Make services internal only? Remove them completely?

Clear from our forum experience you need clear guidelines on use

Legal issues e.g. libel – need good procedures for removing material if necessary

What do we do if it all goes wrong? Make services internal only? Remove them completely?

What we plan to do next… Fully deploy Web 2.0 technology! Plans for next academic year: MyCommunity (working title!) – blogs, wikis, RSS enabled forums etc provided to everyone Instant Messenger and SMS Texting services added Research projects on using Web 2.0 technologies for teaching

Fully deploy Web 2.0 technology!

Plans for next academic year:

MyCommunity (working title!) – blogs, wikis, RSS enabled forums etc provided to everyone

Instant Messenger and SMS Texting services added

Research projects on using Web 2.0 technologies for teaching

Summary Web 2.0 technologies can be used to improve student experience Our IT Strategy commits us to: Support Web 2.0 Be agile and support new technologies To implement the strategy we needed to learn more by: Using the technology Looking inside and outside the University There are a range of technical, teaching and learning issues to consider, but they aren’t insurmountable

Web 2.0 technologies can be used to improve student experience

Our IT Strategy commits us to:

Support Web 2.0

Be agile and support new technologies

To implement the strategy we needed to learn more by:

Using the technology

Looking inside and outside the University

There are a range of technical, teaching and learning issues to consider, but they aren’t insurmountable

Question and Contact Details Any Questions? Contact details: Email: Michael.Webb@newport.ac.uk Blog: http://blog.newport.ac.uk/blogs/michael

Any Questions?

Contact details:

Email: Michael.Webb@newport.ac.uk

Blog: http://blog.newport.ac.uk/blogs/michael