Tagging the Enterprise Enabled by AWS - by Michael Droz

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Presentation given to Amazon's Web Services team at their headquarters in Seattle, WA, during their quarterly kickoff meeting. Presentation created and presented by the Tagcow.com co-founders Michael Droz and Matt Nichols.

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Tagging the Enterprise Enabled by AWS - by Michael Droz

  1. 1. Leveraging AMZN Web Services to Enable Tagging & Content Filtering Solutions Tagcow Confidential - For Internal Use ATG Confidential ᾶ For Internal Use Only Only
  2. 2. Contents • Tagcow Overview • Usage Stats • Flagship Partners & Enterprise Customers • Consumer Demo • Technology Stack • Architecture • Why AWS • AWS Services Not Used • Feature Requests • EC2 • Mechanical Turk Tagcow Confidential - For Internal Use Only
  3. 3. Tagcow Overview • • • • • • • • Founded in 2006 [ as...Munio Memory Services, Inc.] Consumer Tagging Service BETA [launched March 2008] Enterprise Tagging Service [launched April 2008] Content Filtering Service [launched April 2008] HQ in American Fork, UT Funding: Private Venture Consulting Partner: Atlas Accelerator (www.atlasaccelerator.com) 9 employees “Image Recognition Problem Finally Solved: “Tagcow’s Enterprise Tagging Service gives search analyst, SEO/SEM Let’s Pay People to Tag Photos” managers and merchandising managers the powerful ability to quickly, accurately and affordably add meta data to large sets of images. A real breakthrough!” - Craig Crossman (Computer America) “Thomas Hawk, the CEO of photo site Zooomr, tried the service and declared it “really, really cool,” Tagcow Confidential - For Internal Use Only
  4. 4. Usage Stats Consumer Services • Thousands of consumer accounts • 3 million images tagged • 13.5 million tags generated (4.5 tags per image) • 12 month goal to tag 3 billion consumer images Enterprise Services • Several signed contracts • Tagging campaigns to begin next week • 12 month goal to tag 100 million enterprise images Tagcow Confidential - For Internal Use Only
  5. 5. Flagship Partners & Customers Tagcow Confidential - For Internal Use Only
  6. 6. Consumer Demo www.tagcow.com
  7. 7. Technology Stack Application AWS • Ruby On Rails • S3 • Apache • EC2 • Mongrel • SQS • MySql • Mechanical Turk Management • RightScale
  8. 8. Architecture
  9. 9. Why AWS? Control! Rails and Open Source Support EC2 On Rails
  10. 10. Amazon Web Services Not Used Simple DB • Too late • Limited Rails Support Flexible Payment Service • Already using Authorize.Net
  11. 11. EC2 Features Management Suite • Self-managing clustering • Reporting Participation in Open Source Projects • EC2 on Rails • Rubber • Fuzed • Pool Party
  12. 12. Mechanical Turk Features Partial Penny Rewards More efficient worker interface Multiple HIT Requests
  13. 13. QA? www.tagcow.com
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