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Usa games industry

Usa games industry






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    Usa games industry Usa games industry Presentation Transcript

    •  The computer and video game industry is one of the fastest growing sectors of the entertainment industry in the United States.
    •  Considered by some as a curiosity in the mid-1970s, the computer and video game industries have grown from focused markets to mainstream. They took in about US$9.5 billion in the US in 2007, 11.7 billion in 2008, 25.1 billion in 2010, and 67 billion in 2011 (ESA annual report).
    •  Global game market revenue: $65 billion in 2011 Retail software revenue: $29.5 billion in 2011 Online revenue (including digital delivery, subscriptions, Facebook games): $18 billion in 2011 72% of American households play computer or video games Age of the average gamer: 37 years old and has been playing for 12 years.
    •  The age of the average game purchaser is 41. 82% of gamers are 18 years of age or older. 42% of gamers are women Adult women gamers (37%) now outnumber male gamers age 17 or younger (13%) 29% of gamers are over the age of 50 (an increase from 9% in 1999)
    •  Import duty on games in disc format is 2.7%, this could be the reason for an increase in download sales. The average salary for an American in the main stream game industry is $81,000.
    •  Games programming: $92,962 Art and Animation: $75,780 Game Design: $ 73,386 Production: $88,544 Audio: $83,182 Quality Assurance: $47,910 Business and legal: $102,160
    • Their Top 10 Game Companies1: Square Enix(final fantasy) Final Fantasy 122: LucasArts(star wars) Battlefront 23: Bungie(Halo) Halo 34: Capcom(Resident Evil) Resident Evil 45: Harmonix(rockband) Rockband6: Activision(guitar hero) Guitar hero 3: Legends of Rock7: Microsoft(age of empires) Age of Empires 38: Nintendo(Brawl) Brawl9: Naughty Dog Jak 310: Aeries Games Dream of Mirrior
    •  http://en.wikipedia.org/wiki/List_of_video_ga me_developers
    •  The real annual growth rate was 10.6% for the period of 2005- 2009 (compare with the real growth for the U.S. economy as a whole at 1.4% for 2005-09). The video game industry employs 120,000 directly and indirectly and experienced an employment growth rate of 8.6% between 2005 and 2009. Important subsectors include: software, hardware, and accessories. Consumers spent a total of $25.1 billion on the three combined in 2010.Recent trends in who and how games are played have been revolutionizing the industry. Four recent trends that present great opportunities: Mobile gaming: 55% of games play on mobile and handheld devices Growing older gamer market: 29% of gamers are over the age of 50 (an increase from 9% in 1999) Changing gender demographics: women over 18 years of age are one of the industry’s fastest growing demographics Internet Based Gaming: 19% of gamers pay to play online