“The ipad is somuch moreintimate.”- Steve Jobs SOURCE: WIKIPEDIA
It’s hard to assume which context a user will be inBehaviors are changing
34% of users discover your site on a desktop... then follow up on mobile. SOURCE:YAHOO!
But that’s whythe web works.---It’s an universal platformthat’s accessible fromanywhere---Users are changing devicesmid-way through their experience.---That’s why it’s important for usas designers to ensure that wecontinue a familiar exp across all platforms. Access is becoming part of the user experience.