Blogging for Brands: How to Make Blogs a Core Part of Your Marketing Strategy

895 views
840 views

Published on

Learn how to make Blogs an integral part of your marketing mix. Blogging establishes you as an expert, builds your SEO, ends cold calling, and creates community. This session will cover strategy and best practices to create a powerful brand.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
895
On SlideShare
0
From Embeds
0
Number of Embeds
216
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Blogging for Brands: How to Make Blogs a Core Part of Your Marketing Strategy

  1. 1. Blogging for Brands How to Make Blogs a Core Part of Your Marketing Strategy
  2. 2. Seven Keys to Marketing <ul><li>Find Your Advantage </li></ul><ul><li>Define Your Purpose </li></ul><ul><li>Create an Image </li></ul><ul><li>Implement Promotions </li></ul><ul><li>Build Relationships </li></ul><ul><li>Gain Feedback </li></ul><ul><li>Adjust to Changes </li></ul>
  3. 3. Promotional Mix <ul><li>PR </li></ul><ul><li>Advertising </li></ul><ul><li>Personal Selling </li></ul><ul><li>Sales Promotion </li></ul><ul><li>Direct Marketing </li></ul><ul><li>Internet/Interactive </li></ul>
  4. 4. How to Succeed Online <ul><li>Establish Your Expertise </li></ul><ul><li>Build Your SEO </li></ul><ul><li>Go from Cold Calls to Warm Leads </li></ul><ul><li>Create Community </li></ul><ul><li>Apply Best Practices </li></ul>
  5. 5. Establish Your Expertise <ul><li>Writing blog posts establishes you as an expert in your field </li></ul><ul><li>People are looking for answers online </li></ul><ul><li>People type questions into search engines </li></ul>
  6. 6. What Are You Expert At?
  7. 7. Build Your SEO <ul><li>Lots of content = lots of links, keywords and ability to syndicate offsite to gain inbound links </li></ul>
  8. 8. Build Your SEO
  9. 9. Build Your SEO
  10. 10. Build Your SEO
  11. 11. Go from Cold Calls to Warm Leads
  12. 12. Where Do Your Leads Come From?
  13. 13. Create Community <ul><li>Referrals </li></ul><ul><li>Reputation </li></ul><ul><li>Social Graph </li></ul><ul><li>Sharing </li></ul><ul><li>Comments </li></ul>
  14. 14. How Are You Creating Community on Your Blog?
  15. 15. Best Practices <ul><li>Blog weekly </li></ul><ul><li>Connect to social networks </li></ul><ul><li>Focus on your niche </li></ul><ul><li>Good UX </li></ul><ul><li>Email </li></ul><ul><li>Integrate email - for new posts, weekly roundup </li></ul><ul><li>Syndicate </li></ul>
  16. 16. Syndication Strategy
  17. 17. How Are You Syndicating Your Content?
  18. 18. Review <ul><li>Establish Your Expertise </li></ul><ul><li>Build Your SEO </li></ul><ul><li>Go from Cold Calls to Warm Leads </li></ul><ul><li>Create Community </li></ul><ul><li>Apply Best Practices </li></ul>
  19. 19. Quiz <ul><li>Promotion is marketing step ___ out of 7 </li></ul><ul><li>Where is the best place to be in the marketing funnel? Why? </li></ul><ul><li>According to the syndication strategy chart, what is the best vehicle for syndicating your content online? </li></ul>
  20. 20. Q & A
  21. 21. Summary <ul><li>Learn how to make Blogs an integral part of your marketing mix. Blogging establishes you as an expert, builds your SEO, ends cold calling, and creates community. </li></ul>
  22. 22. About Michael Daehn <ul><li>Bio: Michael is a marketing guy from Saint Louis who can help you tell your story and get you customers. He creates marketing plans with an emphasis on driving traffic to your website and converting site visits into sales. He’s written 6 marketing  books  and worked with companies like Disney, Nordstrom, FranklinCovey, Joyce Meyer Ministries and the Orange County Department of Education. He’s currently the CEO of Square-Masters, providing websites for small business. </li></ul><ul><li>Learn more: </li></ul><ul><li>MichaelDaehn.com </li></ul><ul><li>Square- Masters.com </li></ul><ul><li>Connect: </li></ul><ul><li>Twitter: MichaelDaehn </li></ul><ul><li>Facebook: Michael Daehn Author </li></ul><ul><li>LinkedIn: Michael Daehn </li></ul><ul><li>Phone: 330.333.2346 </li></ul>Books:

×