Blogging for Brands: How to Make Blogs a Core Part of Your Marketing Strategy

Blogging for Brands How to Make Blogs a Core Part of Your Marketing Strategy

Seven Keys to Marketing
Find Your Advantage
Define Your Purpose
Create an Image
Implement Promotions
Build Relationships
Gain Feedback
Adjust to Changes

Promotional Mix
PR
Advertising
Personal Selling
Sales Promotion
Direct Marketing
Internet/Interactive

How to Succeed Online
Establish Your Expertise
Build Your SEO
Go from Cold Calls to Warm Leads
Create Community
Apply Best Practices

Writing blog posts establishes you as an expert in your field
People are looking for answers online
People type questions into search engines

What Are You Expert At?

Build Your SEO
Lots of content = lots of links, keywords and ability to syndicate offsite to gain inbound links

Build Your SEO

Where Do Your Leads Come From?

Create Community
Referrals
Reputation
Social Graph
Sharing
Comments

How Are You Creating Community on Your Blog?

Best Practices
Blog weekly
Connect to social networks
Focus on your niche
Good UX
Email
Integrate email - for new posts, weekly roundup
Syndicate

Syndication Strategy

How Are You Syndicating Your Content?

Review
Build Your SEO
Create Community
Apply Best Practices

Quiz
Promotion is marketing step ___ out of 7
Where is the best place to be in the marketing funnel? Why?
According to the syndication strategy chart, what is the best vehicle for syndicating your content online?

Summary
Learn how to make Blogs an integral part of your marketing mix. Blogging establishes you as an expert, builds your SEO, ends cold calling, and creates community.

About Michael Daehn
Bio: Michael is a marketing guy from Saint Louis who can help you tell your story and get you customers. He creates marketing plans with an emphasis on driving traffic to your website and converting site visits into sales. He’s written 6 marketing books and worked with companies like Disney, Nordstrom, FranklinCovey, Joyce Meyer Ministries and the Orange County Department of Education. He’s currently the CEO of Square-Masters, providing websites for small business.
Learn more:
MichaelDaehn.com
Square- Masters.com
Connect:
Twitter: MichaelDaehn
Facebook: Michael Daehn Author
LinkedIn: Michael Daehn
Phone: 330.333.2346
Books:

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Blogging for Brands: How to Make Blogs a Core Part of Your Marketing Strategy

by Michael Daehn on Aug 07, 2011

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Blogging for Brands: How to Make Blogs a Core Part of Your Marketing Strategy — Presentation Transcript