Solution Provider EM plus Social_trng_9 26

376
-1

Published on

Constant Contact Solution Provider - Email + Social = Success Playbook Webinar

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
376
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • People who like a brand on Facebook, follow a brand on Twitter or subscribe to a brand’s email newsletter, are more likely to buy and recommend.Earning a Facebook Like, by hook or by crook, is a success, but it’s a success at a very tactical level. If I have a client with a campaign completely focused on getting Facebook Likes, I’ll do what I can to show that this tactic should be working towards a broader strategy (using Facebook to tell people about your brand), which in turn should drive towards a business goal (getting people to spend money on your brand). Far too often, I’ll see Facebook campaigns that are very successful at getting a lot of Likes during the campaign, but I’ll have no concept of what to say to people after the campaign is done. When you earn yourself a Facebook Like, you’ve successfully opened up a line of communication with a potential customer and his or her friends. What you communicate after that is where we should look for real lasting success. .
  • “Grow my network” (FB Likes, EM Contacts, TW Followers)use new template to: promote their Unique Selling Proposition and business update/newscall to action could be: “share this on your FB page”, “Like us to see our weekly specials” “forward to a friend”“Run a promotion” (Sales, Donations, Members, etc) use new template to: design a killer offer that highlights their USP call to action will be – take us up on our offer today“Make a Newsletter” – (Keep top of mind, inform, share news)We have a quick and easy template to get u started with CTCTuse very simple or new template to:share some news, update, etchighlight their USP, grow their audience
  • “Grow my network” (FB Likes, EM Contacts, TW Followers)use new template to: promote their Unique Selling Proposition and business update/newscall to action could be: “share this on your FB page”, “Like us to see our weekly specials” “forward to a friend”“Run a promotion” (Sales, Donations, Members, etc) use new template to: design a killer offer that highlights their USP call to action will be – take us up on our offer today“Make a Newsletter” – (Keep top of mind, inform, share news)We have a quick and easy template to get u started with CTCTuse very simple or new template to:share some news, update, etchighlight their USP, grow their audience
  • When they launched their USP of: "Federal Express: When it absolutely, positively has to be there overnight." It allowed Federal Express to emerge as the dominant leader in the industry, taking market share rapidly, and also increasing its sales and profits.Problem - I have to get this package delivered quick!
  • Solution Provider EM plus Social_trng_9 26

    1. 1. CONFIDENTIAL Copyright © 2011 Constant Contact, Inc.<br />1<br />Constant Contact <br />EMAIL plus SOCIAL = Success<br />
    2. 2. Email + Social = Success<br />There’s a new sales tool for success…..<br />Your prospects will see it<br />Your clients in trial will experience it<br />You can help make them successful<br />Here’s a sample of what Constant Contact trialers and prospects starting seeing on 9/19…<br />Copyright © 2011 Constant Contact, Inc.<br />2<br />
    3. 3. Constant Contact Properties<br />Copyright © 2011 Constant Contact, Inc.<br />3<br />
    4. 4. Sign up Page<br />Copyright © 2011 Constant Contact, Inc.<br />4<br />Further details on the 30 Day Money Back Guarentee<br />
    5. 5. What do “likes” and “follows” mean?<br />People who “like” a brand on Facebook, “follow” on Twitter or subscribe to its newsletter – are more likely to buy and recommend:<br />CONFIDENTIAL Copyright © 2011 Constant Contact, Inc.<br />5<br />
    6. 6. Email + Social = Growth. Satisfaction Guaranteed.<br />“You need the combined power of Email and Social to grow your business/nonprofit. And only Constant Contact provides the tools, coaching and playbook to get you there. Fast. Satisfaction guaranteed or your money back.“ <br />Three Steps to Growing Your Business/Engaging Your Donors with Email + Social <br />Web Pay-Per-Click Messaging<br /><ul><li>Use Email with Social Media to Get Your Message Heard. Satisfaction Guaranteed. Free Trial.
    7. 7. Spread the Word Quickly Using Email with Social Media. Free Trial
    8. 8. Want to Get Your Message Read? Use Email with Social Media. Free Trial</li></ul>Copyright © 2011 Constant Contact, Inc.<br />6<br />
    9. 9.  Easy, We’ll guide you through three easy steps! Fast to get it done and see results!<br />Get Ready: a few questions to define your offer<br />Get Set: we’ll guide you through designing your first campaign in a few easy steps (new simple/easy template)<br />Go!: Send, Share, and Succeed: a 7 day marketing calendar to get you results<br />CONFIDENTIAL Copyright © 2011 Constant Contact, Inc.<br />7<br />Online Tools: Playbook, Worksheet, Coaching Videos & Examples<br />http://www.constantcontact-playbook.com/<br />
    10. 10. Example Campaign – Simple and easy template<br />Copyright © 2011 Constant Contact, Inc.<br />8<br />This is an example of the type of template your client will see in their account.<br />
    11. 11. Email plus Social Template<br />Help client to create marketing content for this template<br /><ul><li>Gain Attention
    12. 12. Connect / Update
    13. 13. Offer with call to action & timeframe</li></ul>Help client to add:<br /><ul><li>Logo, Image
    14. 14. JMML, FF
    15. 15. Social Buttons</li></ul>CONFIDENTIAL Copyright © 2011 Constant Contact, Inc.<br />9<br />
    16. 16. Trialer Experience – Web Coaching / SP Coaching<br />Copyright © 2011 Constant Contact Inc.<br />Unmanaged Accounts<br />Managed Accounts<br />You call them<br />Self<br />Uses new “Online Playbook”<br />Client will be coached by Direct Sales<br />Self Designs Offer<br />Creates New Easy Email/Social Template<br />Solution Provider<br />Helps Design Offer / Campaign<br />Helps create, send and share new easy Template<br />Discusses results<br />
    17. 17. What’s the same and better for you?<br />Similar to Current<br />30-Day Guarantee<br />New Sales Assets – for trialers ready to go email + social now<br />7 New Simple templates = easier to help client with selecting/ template editing with less confusion<br />Quicker Success = Quicker Conversion when clients can see and track their success, they convert as a quicker rate<br />Expands your Knowhow: with your expertise+ product coaching you’re proving a service our competitors can’t/don’t.<br />Easy process to follow: - discuss, create, send, review!<br />Copyright © 2011 Constant Contact, Inc.<br />11<br />
    18. 18. What you need to do as a Solution Provider<br />Use the worksheet (B2B, B2C, Nonprofit) in the<br />Playbook to help your client determine:<br /><ul><li>Their Goals
    19. 19. Their Audience
    20. 20. The Unique Selling </li></ul> Proposition (USP)<br /><ul><li>Their Offer</li></ul>CONFIDENTIAL Copyright © 2011 Constant Contact, Inc.<br />12<br />
    21. 21. Prescriptive Actions for your clients:<br />If their business priority is ______, the we: <br />“Grow my network” (FB Likes, EM Contacts, TW Followers)<br />“Create an Offer” (Sales Promo, Donations, Members, etc) <br />“Make a Newsletter” (Keep top of mind, inform, share news)<br />We have a quick and easy template to get u started with CTCT<br /><ul><li>use very simple or new template</li></ul>CONFIDENTIAL Copyright © 2011 Constant Contact, Inc.<br />13<br />
    22. 22. Spell out your uniqueness / What makes you better<br />CONFIDENTIAL Copyright © 2011 Constant Contact, Inc.<br />14<br />Unique Selling Proposition<br /><ul><li> the competition either cannot, or does not, offer.
    23. 23. a uniqueness of the brand not otherwise made in that particular industry
    24. 24. so strong that it can move the masses, i.e., pull over new customers</li></ul>“When it absolutely, positively has to be there overnight”<br />Federal Express (FedEx) dominated the package shipping market in the past several decades. <br />
    25. 25. Help Your Client Design a Killer Offer<br />CONFIDENTIAL Copyright © 2011 Constant Contact, Inc.<br />15<br />The Offer<br />What offer or promotion will drive the most results the fastest?<br />What offer has worked best in the past? For you? For competitors?<br />What challenges have you had with past offers?<br />What motivates people to purchase? Donate? Attend?<br /> - - <br />What is unique about you? Different? Better?<br />Why do / would people choose you? What are you known for?<br />Could the offer highlight what is unique about you?<br />- - <br />Can you meet high demand or response if people love it?<br />Does it create urgency to respond? Inspire sharing?<br />What is the timeframe / expiration date of offer?<br />USP<br />Gut Check<br />
    26. 26. B2C and B2B Killer Offer Ideas<br />CONFIDENTIAL Copyright © 2011 Constant Contact, Inc.<br />16<br />
    27. 27. Non Profit Killer Offer Ideas<br />CONFIDENTIAL Copyright © 2011 Constant Contact, Inc.<br />17<br />
    28. 28. B2C - Offer<br />Organic Pizza Company<br />USPYou can taste the difference. And you can make a difference.<br />We created Organic Pizza Company to give you the best pizza around – by keeping everything we do simple, eco-friendly, and customer focused.<br />We are also proud to support local businesses and be a leader in environmentally responsible business practices. <br />Connect – “We just started getting our organic tomatoes from the local town farm”<br />Killer Offer – Taste the difference in our new tomato sauce on the only all organic pizza in town!<br /> “Buy one large cheese pizza, get one free” (Dates)<br />CONFIDENTIAL Copyright © 2011 Constant Contact, Inc.<br />18<br />
    29. 29. B2B - Offer<br />CONFIDENTIAL Copyright © 2011 Constant Contact, Inc.<br />19<br />Baystate Routers – Commercial Wireless Routers<br />USP – Whole business park coverage - Local support when you need it <br />Share expertise update – “We are offering a new model that reaches 1000 yards at 5meg speeds”<br />Killer Offer – Swap your buildings router with our new one for free for 30 days and see the difference<br />(Dates)<br />
    30. 30. Non-Profit - Offer<br />Dragon’s Heart – Jackie Chan<br />USP –If you put your dollar together with someone else's dollar and a whole bunch of other dollars, you could have enough money to build a school!<br />Connect – Jackie has promised to match your donation. That means if you donate a dollar, Jackie will donate a dollar. If you donate ten dollars, Jackie will donate ten dollars.<br />Killer Offer – Double your money for a new School in Guizhou, China! Donate from $1 to $10 now!<br />CONFIDENTIAL Copyright © 2011 Constant Contact, Inc.<br />20<br />
    31. 31. Help your Client Design a Killer Offer<br />CONFIDENTIAL Copyright © 2011 Constant Contact, Inc.<br />21<br />Developing Your Call to Action<br />What do you want your recipients to do? <br /><ul><li> Purchase, redeem, enter a contest, call
    32. 32. Donate, join, volunteer
    33. 33. Make an appointment, visit, attend
    34. 34. Understand your expertise, what you offer, opportunities</li></ul>Tell others<br /><ul><li>Forward email to friends
    35. 35. Share on their social networks
    36. 36. “Like” you, “follow” you, “Connect” with you</li></li></ul><li>Customer B2C and B2B Example<br />CONFIDENTIAL Copyright © 2009 Constant Contact, Inc.<br />22<br />
    37. 37. How to measure effects of Social Media<br />CONFIDENTIAL Copyright © 2011 Constant Contact, Inc.<br />23<br />Has traffic increased on your sites? <br />Use free analytics tools. <br /><ul><li> CTCT Social Stats
    38. 38.  Google Analytics
    39. 39.  Facebook Analytics </li></ul>2. Interaction – An engaged customer is a highly valuable one. Participation is a valuable indicator for many publishers (and brands). <br /><ul><li> Are customers communicating with you on social?
    40. 40. Are they sharing the information you shared?
    41. 41. Are more people joining your mailing list? </li></ul>3. In-person results – are more customers coming through your door? <br /><ul><li> Is there more interest in the service you provide?
    42. 42. Are more dollars being donated?
    43. 43. More volunteers recruited? </li></li></ul><li>Social Success is different for everyone<br />CONFIDENTIAL Copyright © 2011 Constant Contact, Inc.<br />24<br /><ul><li>If you have 100 “likes” on Facebook, a good goal would be to gain 15-30 more “likes” in first month/campaign (15-30% increase)
    44. 44. If you have 300 followers on twitter, a good goal is to gain 30-50 more followers in first month/campaign (10–15% increase)
    45. 45. As the starting numbers get larger, the goals will get larger. Also, stress that there is usually an initial fast growth that will slow down after the first  couple months – not to be discouraging, just realistic.
    46. 46. The easiest way to determine if your campaign was successful socially is if people were sharing it, if they were interacting with it. If you have 100 “likes” having 5 people comment on a wall post or article you shared is good. </li></li></ul><li>Wrap this up!<br />The new Email + Social sales tool<br /><ul><li>Create Conversation – Design Killer Offer
    47. 47. Create and Send and Share Campaign
    48. 48. Results Conversation – Discuss Results, Convert, Sell needed additional services</li></ul>CONFIDENTIAL Copyright © 2011 Constant Contact, Inc.<br />25<br />
    49. 49. Assets We Provide to You!<br />CONFIDENTIAL Copyright © 2011 Constant Contact, Inc.<br />26<br />Check out the Online Playbook<br /> Self directed guidance<br /> Videos<br /> Worksheets<br />Review the new templates in product on the 19th<br />Subscribe to CTCT SM Blog<br />Send any Playbook Feedback to the new shared mailbox<br />playbookfeedback@constantcontact.com<br />
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×