ONLINE TRAINING COURSES FOR BUSINESSESVALUE OF AFACEBOOKFAN 2013WWW.NETMARKETINGCOURSES.COM
Results of a 2013research study byTHE VALUE OF A FACEBOOK FAN 2013:REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIAhttp:...
SOURCE: SYNCAPSE THE VALUE OF A FACEBOOK FAN 2013, REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA, APRIL 2013$174.17U....
The Syncapse study indicates thatBRANDS WITH LOWER RETAIL PRICESOR PRODUCTS THAT HAVE AFREQUEST REPEAT PURCHASE CYCLEhave ...
$70.16SOURCE: SYNCAPSE THE VALUE OF A FACEBOOK FAN 2013, REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA, APRIL 2013A C...
$132.88SOURCE: SYNCAPSE THE VALUE OF A FACEBOOK FAN 2013, REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA, APRIL 2013A ...
$289.88SOURCE: SYNCAPSE THE VALUE OF A FACEBOOK FAN 2013, REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA, APRIL 2013
$405.54SOURCE: SYNCAPSE THE VALUE OF A FACEBOOK FAN 2013, REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA, APRIL 2013
$1,613.11SOURCE: SYNCAPSE THE VALUE OF A FACEBOOK FAN 2013, REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA, APRIL 2013
FANS SPEND MORE
$610$256FANS NON-FANS
$292$188FANS NON-FANS
$125FANSNON-FANS $83
$112$62FANS NON-FANS
AND FACEBOOK FANSARE MORE LIKELYTO BUY YOURPRODUCTS
79%PURCHASE INTENTIONNON-FANS 23%
89%PURCHASE INTENTIONNON-FANS 56%
86%PURCHASE INTENTIONNON-FANS 60%
HOW SYNCAPSE CALCULATEDFAN VALUES
1. PRODUCT SPENDINGThe difference in spending habitson each brand within the category
2. LOYALTYThe consumer intention to keeppurchasing the brand in the future
3. PROPENSITY TO RECOMMENDEDProbability and propensity for word-of-mouthrecommendations to lead to future salesimage court...
4. MEDIA VALUEEfficiencies of earned reach and frequencyvia the Facebook platformimage courtesy http://www.flickr.com/phot...
5. ACQUISITION COSTEfficiency of Fansin enticing othersto participate and driveorganic membershipimage courtesy http://www...
6. BRAND AFFINITYThe perceived personality or the emotional drawfelt by Fans towards their brands
ONLINE TRAINING COURSES FOR BUSINESSESFOLLOW USfacebook.com/netmarketingcourseslinkedin.com/company/netmarketing-coursesyo...
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The Value of a Facebook Fan 2013

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How much is a Facebook fan worth?

In April 2013 Syncapse attempted to answer that question through the release of its latest research study, "THE VALUE OF A FACEBOOK FAN 2013: REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA" (updating previous Syncapse research from 2010).

Michael Carney of Netmarketing Courses has prepared this presentation summarising the new study, as one of the resources available for our online training courses in social media marketing.

For more information, please see http://www.netmarketingcourses.com or follow us online:
http://www.facebook.com/netmarketingcourses
http://www.linkedin.com/company/netmarketing-courses
http://www.youtube.com/netmarketingcourses
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The Value of a Facebook Fan 2013

  1. 1. ONLINE TRAINING COURSES FOR BUSINESSESVALUE OF AFACEBOOKFAN 2013WWW.NETMARKETINGCOURSES.COM
  2. 2. Results of a 2013research study byTHE VALUE OF A FACEBOOK FAN 2013:REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIAhttp://www.syncapse.com/value-of-a-facebook-fan-2013As Reported by www.netmarketingcourses.com
  3. 3. SOURCE: SYNCAPSE THE VALUE OF A FACEBOOK FAN 2013, REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA, APRIL 2013$174.17U.S.AVERAGE VALUE OF A FACEBOOK FAN
  4. 4. The Syncapse study indicates thatBRANDS WITH LOWER RETAIL PRICESOR PRODUCTS THAT HAVE AFREQUEST REPEAT PURCHASE CYCLEhave lower Fan values
  5. 5. $70.16SOURCE: SYNCAPSE THE VALUE OF A FACEBOOK FAN 2013, REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA, APRIL 2013A COCA-COLA FAN ON FACEBOOK IS WORTH
  6. 6. $132.88SOURCE: SYNCAPSE THE VALUE OF A FACEBOOK FAN 2013, REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA, APRIL 2013A DISNEY FAN
  7. 7. $289.88SOURCE: SYNCAPSE THE VALUE OF A FACEBOOK FAN 2013, REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA, APRIL 2013
  8. 8. $405.54SOURCE: SYNCAPSE THE VALUE OF A FACEBOOK FAN 2013, REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA, APRIL 2013
  9. 9. $1,613.11SOURCE: SYNCAPSE THE VALUE OF A FACEBOOK FAN 2013, REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA, APRIL 2013
  10. 10. FANS SPEND MORE
  11. 11. $610$256FANS NON-FANS
  12. 12. $292$188FANS NON-FANS
  13. 13. $125FANSNON-FANS $83
  14. 14. $112$62FANS NON-FANS
  15. 15. AND FACEBOOK FANSARE MORE LIKELYTO BUY YOURPRODUCTS
  16. 16. 79%PURCHASE INTENTIONNON-FANS 23%
  17. 17. 89%PURCHASE INTENTIONNON-FANS 56%
  18. 18. 86%PURCHASE INTENTIONNON-FANS 60%
  19. 19. HOW SYNCAPSE CALCULATEDFAN VALUES
  20. 20. 1. PRODUCT SPENDINGThe difference in spending habitson each brand within the category
  21. 21. 2. LOYALTYThe consumer intention to keeppurchasing the brand in the future
  22. 22. 3. PROPENSITY TO RECOMMENDEDProbability and propensity for word-of-mouthrecommendations to lead to future salesimage courtesyflickr.com/photos/pyth0ns/6773415631/
  23. 23. 4. MEDIA VALUEEfficiencies of earned reach and frequencyvia the Facebook platformimage courtesy http://www.flickr.com/photos/jrhode/4169516827/
  24. 24. 5. ACQUISITION COSTEfficiency of Fansin enticing othersto participate and driveorganic membershipimage courtesy http://www.flickr.com/photos/ax2groin/539877487/
  25. 25. 6. BRAND AFFINITYThe perceived personality or the emotional drawfelt by Fans towards their brands
  26. 26. ONLINE TRAINING COURSES FOR BUSINESSESFOLLOW USfacebook.com/netmarketingcourseslinkedin.com/company/netmarketing-coursesyoutube.com/netmarketingcoursesgplus.to/netmarketingcoursestwitter.com/netmarketingcWWW.NETMARKETINGCOURSES.COM
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