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Katie reynolds-audi-presentation
 

Katie reynolds-audi-presentation

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    Katie reynolds-audi-presentation Katie reynolds-audi-presentation Presentation Transcript

    • “A wise old owl once said”Katie Reynolds, Audi Australia@IdidItMyK #iStrategy
    • Katie Reynolds, Audi AustraliaYesterday was Grahame„s Birthday...
    • Katie Reynolds, Audi AustraliaHappy Birthday Grahame!
    • Katie Reynolds, Audi AustraliaInsight #1:Put yourself insomeone else„s shoes
    • Katie Reynolds, Audi Australia
    • Katie Reynolds, Audi Australia
    • Katie Reynolds, Audi AustraliaInsight #2: Expand theears far and wide" The most basic of all humanneeds is the need to understandand be understood. The bestway to understand people is tolisten to them "Dr Ralf Nichols,International Listening Association
    • Katie Reynolds, Audi AustraliaInsight #2: Expand theears far and wide
    • Katie Reynolds, Audi AustraliaInsight #3:It„s okay not tobe first
    • Katie Reynolds, Audi Australia" Technology is shifting the power awayfrom the editors, the publishers, theestablishment, the media elite.Now it‘s the people who are in control"Rupert Murdoch
    • Katie Reynolds, Audi AustraliaInsight #4:The power ofconversations
    • Katie Reynolds, Audi AustraliaThe power of conversationsAdvocates
    • Katie Reynolds, Audi AustraliaInsight #5:Be the wiseold bird
    • Katie Reynolds, Audi Australia"I remind myself every morning:nothing I say this daywill teach me anything.So if i‘m going to learn,I must do it by listening"Larry King
    • Katie Reynolds, Audi AustraliaBe the wise old birdCampaign to bring TTRS to USA
    • Katie Reynolds, Audi AustraliaBe the wise old birdWe don‘t delete posts = transparency
    • Katie Reynolds, Audi AustraliaInsight #6: Place thecherry on top of thecake
    • Katie Reynolds, Audi AustraliaPlace the cherry on top of the cakeIntegrationSt George Open Air Cinema
    • Katie Reynolds, Audi AustraliaPlace the cherry on top of the cakeAnticipate customer action before it happensArrival of R8 V10 plus
    • Katie Reynolds, Audi AustraliaPlace the cherry on top of the cakeTransparencyTransparent customer service• Major Point• Making public our no-delete policy• Admitting there are complaints
    • Katie Reynolds, Audi AustraliaOur key insights• Put yourself in someone else’s shoes• Expand the ears far and wide• It’s okay not to be first• The power of conversations• Be the wise old bird• Place the cherry on top of the cake
    • Thank you