Katie reynolds-audi-presentation

1,001 views
811 views

Published on

Published in: Sports, Automotive
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,001
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Katie reynolds-audi-presentation

  1. 1. “A wise old owl once said”Katie Reynolds, Audi Australia@IdidItMyK #iStrategy
  2. 2. Katie Reynolds, Audi AustraliaYesterday was Grahame„s Birthday...
  3. 3. Katie Reynolds, Audi AustraliaHappy Birthday Grahame!
  4. 4. Katie Reynolds, Audi AustraliaInsight #1:Put yourself insomeone else„s shoes
  5. 5. Katie Reynolds, Audi Australia
  6. 6. Katie Reynolds, Audi Australia
  7. 7. Katie Reynolds, Audi AustraliaInsight #2: Expand theears far and wide" The most basic of all humanneeds is the need to understandand be understood. The bestway to understand people is tolisten to them "Dr Ralf Nichols,International Listening Association
  8. 8. Katie Reynolds, Audi AustraliaInsight #2: Expand theears far and wide
  9. 9. Katie Reynolds, Audi AustraliaInsight #3:It„s okay not tobe first
  10. 10. Katie Reynolds, Audi Australia" Technology is shifting the power awayfrom the editors, the publishers, theestablishment, the media elite.Now it‘s the people who are in control"Rupert Murdoch
  11. 11. Katie Reynolds, Audi AustraliaInsight #4:The power ofconversations
  12. 12. Katie Reynolds, Audi AustraliaThe power of conversationsAdvocates
  13. 13. Katie Reynolds, Audi AustraliaInsight #5:Be the wiseold bird
  14. 14. Katie Reynolds, Audi Australia"I remind myself every morning:nothing I say this daywill teach me anything.So if i‘m going to learn,I must do it by listening"Larry King
  15. 15. Katie Reynolds, Audi AustraliaBe the wise old birdCampaign to bring TTRS to USA
  16. 16. Katie Reynolds, Audi AustraliaBe the wise old birdWe don‘t delete posts = transparency
  17. 17. Katie Reynolds, Audi AustraliaInsight #6: Place thecherry on top of thecake
  18. 18. Katie Reynolds, Audi AustraliaPlace the cherry on top of the cakeIntegrationSt George Open Air Cinema
  19. 19. Katie Reynolds, Audi AustraliaPlace the cherry on top of the cakeAnticipate customer action before it happensArrival of R8 V10 plus
  20. 20. Katie Reynolds, Audi AustraliaPlace the cherry on top of the cakeTransparencyTransparent customer service• Major Point• Making public our no-delete policy• Admitting there are complaints
  21. 21. Katie Reynolds, Audi AustraliaOur key insights• Put yourself in someone else’s shoes• Expand the ears far and wide• It’s okay not to be first• The power of conversations• Be the wise old bird• Place the cherry on top of the cake
  22. 22. Thank you

×