Comscore presenatation sydney


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  • No good trend
  • Top 100 under key measures.
  • Very similar in AUD/UK/CANADA
  • Can cover one country
  • Comscore presenatation sydney

    1. 1. © comScore, Inc. Proprietary.Putting the Future in FocusiStrategy Sydney16th April 2013
    2. 2. © comScore, Inc. Proprietary.© comScore, Inc. Proprietary.Australian Online LandscapeJoe Nguyen, SVP APAC, comScore Inc.
    3. 3. © comScore, Inc. Proprietary. 366%13%34%87%1996 2012Outside USDistribution of Worldwide Internet AudienceThe US is no Longer the Centre of the Online UniverseSource: comScore MMX, December 2012, Worldwide 15+,AsiaPacific42%Europe27%NorthAmerica14%MiddleEast - Africa9%LatinAmerica8%Outside US
    4. 4. © comScore, Inc. Proprietary. 4Source: comScore MMX, December 2012, Worldwide 15+,Time Spent and Growth Across RegionsUS Users Spent Most Time, Whilst Asia Pacific Outgrows Rest of the World42.826.922.718.9 18.2North America Europe Latin America Asia Pacific Middle East - AfricaHoursperVisitorAustralia:18.6 Hours a Month596382127211129637408135215131Asia Pacific Europe Middle East -AfricaNorth America Latin AmericaUniqueVisitors(MM)Dec-11Dec-12+7%+7%+6%+2%+1%
    5. 5. © comScore, Inc. Proprietary. 5Source: comScore MMX, April 2013, 15+Online Audience Across APACDominated by China, Japan and India339,68973,04071,34415,59314,11713,29711,70211,6409,3227,1974,5523,3532,857TotalUniqueVisitors(000)
    6. 6. © comScore, Inc. Proprietary. 6Source: comScore MMX, April 2013, 15+Online Audience Across APACLed by Vietnam outside of the top315,59314,11713,29711,70211,6409,3227,1974,5523,3532,857TotalUniqueVisitors(000)
    7. 7. © comScore, Inc. Proprietary. 7Growth across APAC AudienceVietnam overtakes Australia, other markets stabilizeSource: comScore MMX, April 2013, 15+02,0004,0006,0008,00010,00012,00014,000TaiwanThailandHong KongSingaporeNew ZealandTotalHours(MM)Feb-12Aug-12Feb-1312,00012,50013,00013,50014,00014,50015,00015,50016,000Feb-2012 Aug-2012 Feb-2013UniqueUsers(000)VietnamAustraliaIndonesia
    8. 8. © comScore, Inc. Proprietary. 8Source: comScore MMX, April 2012, 15+Engagement Across APAC AudiencesAU and NZ sit in the middle of the list for Average Online Hours per Person27.423.822.821.019.718.618.517.316.915.814.312.711.5ThailandTaiwanHong KongVietnamJapanAustraliaNew ZealandSingaporePhilippinesMalaysiaIndonesiaChinaIndiaAverageHoursperVisitor
    9. 9. © comScore, Inc. Proprietary. 920.921.916.328.533.035.919.619.117.631.731.238.519.617.123.422.317.417.116.617.418.19.711.55.623.424.524. ZealandJapanChinaSGIndia%ofTotalMinutesPersons: 15-24 Persons: 25-34 Persons: 35-44 Persons: 45-54 Persons: 55+Source: comScore MMX, April 2013, 15+Composition of Minutes per Age Group Varies GreatlyAU-NZ-JP have a larger % of older population online
    10. 10. © comScore, Inc. Proprietary. 10Source: comScore MMX, April 2013, Australia 15+Profile: AU Online Audience2,7712,877 2,8532,4923,12315-24 25-34 35-44 45-54 55+TotalUniqueVisitors(000)Age:44%Female56%Male
    11. 11. © comScore, Inc. Proprietary. 11Source: comScore MMX, Feb 2012 – Jan 2013, 15+What’s hot, what’s not?IM+Social down, Photosharing+Travel+Coupons Up05,00010,00015,00020,00025,00030,000TotalMinutes(MM)Chart TitlePhoto SharingTravelCouponsSocial MediaInstant Messengers
    12. 12. © comScore, Inc. Proprietary. 12Source: comScore MMX, April 2013, 15+Top Web Properties in Australia14,28313,86610,0159,4375,719 5,5324,9844,055 3,988 3,8794,9473,9432,9722,292699 685 650297 356 491Total Unique Visitors (000) Average Daily Visitors (000)
    13. 13. © comScore, Inc. Proprietary. 13Source: comScore MMX, Australia April 2013, UK/Canada Jan 2013Global Trend AUUK CA
    14. 14. © comScore, Inc. Proprietary. 14MULTIPLE DEVICE USAGE
    15. 15. © comScore, Inc. Proprietary. 15ShareofDevicePageTrafficonaTypicalWorkdayMobiles brightenthe commuteSource: comScore Device Essentials, Tuesday, 02 April 2013, AUDevice Preferences Throughout the DayMost Weekday Tablet Usage Occurs Between 6pm and 10pmTablets popularat nightPCs dominateworking hours
    16. 16. © comScore, Inc. Proprietary.© comScore, Inc. Proprietary.Ad viewability and validationAshley Padgen, Senior Manager and Product Lead, Audience, APACSteve Geelan, National Sales Director, Microsoft Media Network (Mi9)
    17. 17. © comScore, Inc. Proprietary. 17Digital Ad Measurement Has Come a Long Way…The true value of CTRAudience VerificationAd VerificationAdvertising ValidationAudienceMeasurementNew Currencies
    18. 18. © comScore, Inc. Proprietary. 18…and comScore Has Led and Innovated Along the WayThe true value of CTRAudience VerificationAd VerificationAdvertising ValidationWhither theClickCampaignEssentials™AdXpose validatedCampaignEssentials™comScoreleadingthe wayAudienceMeasurementMediaMetrix™New Currencies
    19. 19. © comScore, Inc. Proprietary. 193MS and the MRCIndustry organizations joined together forMaking Measurement Make Sense Initiative (3MS)
    20. 20. © comScore, Inc. Proprietary. 20Principle 1.Move to a “viewable impressions” standard and count real exposures online.Principle 2.Online advertising must migrate to a currency based on audience impressions, notgross ad impressions.Principle 3.Because all ad units are not created equal, we must create a transparent classification system.Principle 4.Determine interactivity “metrics that matter” for brand marketers, so that marketers can betterevaluate onlines contribution to brand building.Principle 5.Digital media measurement must become increasingly comparable and integrated with othermedia.3MS Set 5 Guiding Principles
    21. 21. © comScore, Inc. Proprietary.
    22. 22. © comScore, Inc. Proprietary. 22validated Campaign Essentials deliversReal-timeoptimizationSingle tool, single tag,single databaseQuality datafor transactingCompleteViewabilityComprehensive&UnduplicatedMeasurement AccurateAudience Data
    23. 23. © comScore, Inc. Proprietary. 23Questions to Ask on Viewable Impressions• Is the measurement MRCaccredited?• Will payment be on viewedimpressions or gross impressions?• Is there a minimum % viewableexpected?• How will impressions whereviewability cannot be determined(i.e. when JavaScript measurementcode cannot be placed) beevaluated/billed?
    24. 24. © comScore, Inc. Proprietary. 244.AccreditedAccredited by theMedia RatingCouncil1.AlignedUses the IABproposed definition forviewability for displayand videovCE viewability measurement is…3.IndependentDoesn’t rely onsampling-basedapproaches2.CensusProvides completemeasurement, including mostcross-domainiframes
    25. 25. © comScore, Inc. Proprietary. 25Effective ad placements are about more than viewability…Geography Non-HumanTrafficBrand Safety
    26. 26. © comScore, Inc. Proprietary. 26Questions to ask About Valid Ads• What geographic location isrequired?• What content is appropriate forthis brand?• Will ads be blocked if they are notin appropriate content?• If ads are blocked, will thepublisher still get payment for thatdelivery?
    27. 27. © comScore, Inc. Proprietary. 27Microsoft Media Network (MMN)• The environment that led to MMN seeing theneed for brand safety• The ability for MMN’s extended (blind) networkto provide as much engagement as premiumpublisher buys by using data and technologyintelligently, which includes vCE• A challenge to the audience to look at what theiragency is doing re brand safety and adeffectiveness, and if they are not making use ofthe technology, to ask – why not?
    28. 28. © comScore, Inc. Proprietary. 28Questions please
    29. 29. © comScore, Inc. You