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    Akamai presentation sydney Akamai presentation sydney Presentation Transcript

    • Video, TV and beyondiStrategy, Sydney, 2013David HabbenChief Media Strategist – APJWednesday April 17th, 2013
    • ©2013 AKAMAI | FASTER FORWARDTMThe world’s largest on-demand, distributed computing platformdelivers all forms of web content and applicationsThe Akamai Intelligent PlatformTypical daily traffic:More than 10 trillion requestsservedDelivering over 10 terabits/second15-30% of all daily web trafficThe Akamai Intelligent Platform:120,000+Servers2,000+Locations80+Countries1,000+Networks700+Cities
    • ©2013 AKAMAI | FASTER FORWARDTMAkamai NowGomez Real User Monitoring
    • ©2013 AKAMAI | FASTER FORWARDTMAgendaWho cares how fast the internet is?The web, what we really haveWhat is the problem?How much do we need?But what about mobile?So how to make money?Some final thoughts
    • ©2013 AKAMAI | FASTER FORWARDTMWho cares how fast the internet is - WebGomez Real User Monitoring
    • ©2013 AKAMAI | FASTER FORWARDTMWho cares how fast the internet is - Web
    • ©2013 AKAMAI | FASTER FORWARDTMWho cares how fast the internet is - Video0%10%20%30%40%50%60%70%80%90%100%Smooth Play Resolution Video Size Start Time20092010% of US Video Users Calling Respective Factor ‘Important’ or ‘Very Important”Source: IDC Feb 2010
    • ©2013 AKAMAI | FASTER FORWARDTMWho cares how fast the internet is - Video
    • ©2013 AKAMAI | FASTER FORWARDTMAgendaWho cares how fast the internet is?The web, what we really haveWhat is the problem?How much do we need?But what about mobile?So how to make money?Some final thoughts
    • ©2013 AKAMAI | FASTER FORWARDTMWhat do we really have?David’s home internetwww.speedtest.netMonday April 15th, 2013 1.14pm
    • ©2013 AKAMAI | FASTER FORWARDTMWhat do we really have?Sydney 26.96sMelbourne 25.01sSize 3.03MBTransfer Rate 111Kbpshttp://www.istrategyconference.com/events/sydney-13April 15 2013, 1.37pmSydney 2.6sMelbourne 3.7sSize 67KTransfer Rate 25.7Kbpswww.faceook.comApril 15 2013, 1.37pm
    • ©2013 AKAMAI | FASTER FORWARDTMAgendaWho cares how fast the internet is?The web, what we really haveWhat is the problem?How much do we need?But what about mobile?So how to make money?Some final thoughts
    • ©2013 AKAMAI | FASTER FORWARDTMWhy is it so slow
    • ©2013 AKAMAI | FASTER FORWARDTMPOWERING A BETTEREconomicsWeb ContentWeb Users$Internet Infrastructure50X10,000Tbps50X20X20X6X500Tbps6XBottleneck$$$$$$$$$$$First MileTier 1 ISPsLocal ISPsLast MileMiddleMileGrowth
    • ©2013 AKAMAI | FASTER FORWARDTMThe effect
    • ©2013 AKAMAI | FASTER FORWARDTMWhat does Akamai deliver?
    • ©2013 AKAMAI | FASTER FORWARDTMFinal ThoughtsAccording to Calix, a global provider of broadband communications access systems andsoftware, for the fourth quarter of 2011, service providers that delivered broadbandservices exclusively over fiber saw their subscriber endpointsgenerate over 2.67 times as much downstream traffic as their copper- basedpeers, and fiber access subscribers generated over 1.8times more upstream traffic than copper-based subscribers.[Source: http://www.calix.com/compassflow_analyzercalix_us_rural_broadband_report_download.html]
    • ©2013 AKAMAI | FASTER FORWARDTMAgendaWho cares how fast the internet is?The web, what we really haveWhat is the problem?How much do we need?But what about mobile?So how to make money?Some final thoughts
    • ©2013 AKAMAI | FASTER FORWARDTMhttp://wwwns.akamai.com/hdnetwork/demo/flash/default.htmlApril 15, 2013, 3.13pm
    • ©2013 AKAMAI | FASTER FORWARDTM4K bit rates > 25MbpsVideo rental model breaks downNeeds higher compression and new ideas8K 2020
    • ©2013 AKAMAI | FASTER FORWARDTMAgendaWho cares how fast the internet is?The web, what we really haveWhat is the problem?How much do we need?But what about mobile?So how to make money?Some final thoughts
    • ©2013 AKAMAI | FASTER FORWARDTMConnected Devices
    • ©2013 AKAMAI | FASTER FORWARDTMVoice vs Data usage on mobile
    • ©2013 AKAMAI | FASTER FORWARDTMand how do we use itAkamaistate of theinternet Q12012
    • ©2013 AKAMAI | FASTER FORWARDTMAgendaWho cares how fast the internet is?The web, what we really haveWhat is the problem?How much do we need?But what about mobile?So how to make money?Some final thoughts
    • ©2013 AKAMAI | FASTER FORWARDTMSVODAVODTVOD
    • ©2013 AKAMAI | FASTER FORWARDTMLiving Room of the FutureRun Demo
    • ©2013 AKAMAI | FASTER FORWARDTMThe connected deviceReal time biddingAdvertisingThe RemoteSocial TV
    • ©2013 AKAMAI | FASTER FORWARDTMUltra Violet
    • ©2013 AKAMAI | FASTER FORWARDTMAgendaWho cares how fast the internet is?The web, what we really haveWhat is the problem?How much do we need?But what about mobile?So how to make money?Some final thoughts
    • ©2013 AKAMAI | FASTER FORWARDTMThe Akamai network today
    • ©2013 AKAMAI | FASTER FORWARDTMThe next 3 years
    • ©2013 AKAMAI | FASTER FORWARDTMLets do some math
    • ©2013 AKAMAI | FASTER FORWARDTMGives 2020 demand