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Content Marketing: Moving From the 'Why?' to the 'How?'

by Vice President, Marketing and Content Strategy on Oct 08, 2012

  • 5,234 views

The internet, social technologies and mobile accessibility have increased the amount of information has created a battle for customer attention. To succeed, brands must become like publishers, create ...

The internet, social technologies and mobile accessibility have increased the amount of information has created a battle for customer attention. To succeed, brands must become like publishers, create content destinations (or hubs) to become a primary source of information for their customers.

In this presentation, I explain why you need to create a content hub, what metrics will help you sell it in and also how to create one in a few simple steps.

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http://www.toprankblog.com 937
http://www.b2bmarketinginsider.com 488
http://feeds.feedburner.com 241
http://www.scoop.it 59
http://www.business2community.com 22
http://internetmarketing.collected.info 18
http://internetwebsitedesign.biz 17
https://twitter.com 10
http://www.xseo.com.au 9
http://www.frontlinemarketingsystems.com 6
http://feeds2.feedburner.com 5
http://pinterest.com 5
http://www.twylah.com 5
http://blogstuff.collected.info 5
http://knowledgehubnetworks.com 4
http://makemoneydaily.collected.info 4
http://www.marketerblog.com 3
http://www.newsblur.com 3
http://core.traackr.com 3
http://makemoneysocialmedia.collected.info 2
http://socialmediamarketing.collected.info 2
http://de.flavors.me 2
http://www.diffbot.com&_=1349751070043 HTTP 1
http://www.diffbot.com&_=1349750971132 HTTP 1
http://storify.com 1
http://www.diffbot.com&_=1350065013655 HTTP 1
http://www.hanrss.com 1
http://marketerblog.com 1
http://sewmail.firstweber.com 1
https://si0.twimg.com 1
http://twitter.com 1
http://www.diffbot.com&_=1349909180368 HTTP 1
http://www.diffbot.com&_=1349751374635 HTTP 1
http://www.diffbot.com&_=1349763977873 HTTP 1
http://www.diffbot.com&_=1349767909231 HTTP 1
http://www.diffbot.com&_=1349764551203 HTTP 1
http://www.diffbot.com&_=1349780117442 HTTP 1
http://www.diffbot.com&_=1349780118785 HTTP 1
http://makemoneyonlines.collected.info 1
http://10.4.1.75 1
http://www.diffbot.com&_=1349763703745 HTTP 1
http://www.diffbot.com&_=1349751376174 HTTP 1
http://xianguo.com 1
http://www.diffbot.com&_=1349854425723 HTTP 1
http://www.diffbot.com&_=1349767905810 HTTP 1
http://www.diffbot.com&_=1350052108017 HTTP 1
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Content Marketing: Moving From the 'Why?' to the 'How?' Content Marketing: Moving From the 'Why?' to the 'How?' Presentation Transcript