What Is The Future of Content Marketing [Trends and Predictions] #BtoBLive
by Michael Brenner, Vice President, Marketing and Content Strategy at SAP on Oct 24, 2013
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http://www.b2bmarketinginsider.com/content-marketing/trends-predictions-future-content-marketing - This week I presented at the BtoB Magazine's Digital Live conference in New York. The topic was the ...
http://www.b2bmarketinginsider.com/content-marketing/trends-predictions-future-content-marketing - This week I presented at the BtoB Magazine's Digital Live conference in New York. The topic was the future of content marketing. And I walked the audience through the trends and some of my own predictions related to content marketing, marketing and even the future of business itself.
Some Content Marketing Trends:
Everyone uses content marketing but no one feels they are very good at it. The Content Marketing Institute and MarketingProfs released their latest trends that showed that more than 90% report to use content marketing and less than 50% fell they are very good at it.
Advertising is on the decline. Mass marketing and promotional advertising techniques just ain't working and this causing marketers to consider content marketing over advertising.
Still, 73% of consumers could care less if the brands they use disappeared tomorrow
My Content Marketing Predictions
Customer-Centricity is the only way to break through the noise of boring and self-promoting content. We must begin to make our customers the heroes of our stories
The future of content is mobile, visual, consumable and snackable
More brands will start acting like publishers and setting up newsrooms. Brand journalism is here to stay.
Brands will partner with publishers to deliver high-quality content in innovative new ways.
Brands will begin to entertain their audiences by producing high quality entertainment and features
A few brands will have the courage to show their human side and produce funny, humorous content
So there you have it, some of my top trends and predictions. What do you think?
Let me know what you think in the comments below. And please follow along on Twitter, LinkedIn, Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.
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