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The Battle For Customer Attention #WPPStream ignite talk

by Vice President, Marketing and Content Strategy on Sep 23, 2012

  • 2,638 views

The world is swimming in data and information. Marketers, brands and publishers are battling for customer attention with methods that are increasingly less effective. Only a focus on customer-value ...

The world is swimming in data and information. Marketers, brands and publishers are battling for customer attention with methods that are increasingly less effective. Only a focus on customer-value and entertaining content will help businesses stand apart.

In this "ignite" talk I spent 15 seconds on each of these 15 slides telling this story.

I hope you like it!

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  • karenorozcomagana Karen Orozco Magaña LA PERSONA QUE ME LO ENVIO ESTA TODAVIA ASOMBRADA DE LO OCURRIDO, YA QUE ELLA DICE QUE LO HIZO POR HACERLO Y QUE PIDIO ALGO QUE CREIA CASI IMPOSIBLE DE LOGRAR PROBEMOS. * Para ti mismo di el nombre de la única persona del sexo opuesto con quien quieras estar (tres veces...)... * Piensa en algo que quieras lograr dentro de la proxima semana y repitelo para ti mismo(a) (seis veces)... * Piensa en algo que quieras que pase entre tu y la persona especial (que dijiste en el no. 1) y dilo a ti mismo/a (doce veces)... * Ahora haz un ultimo y final deseo acerca del deseo que escogiste. * Despues de leer esto tienes 1 hora para mandarlo a 15 temas y lo que pediste se te hara realidad en 1 semana. A la mayor cantidad de gente a quien lo mandes mas fuerte se hara tu deseo. Si tu escoges ignorar esta carta lo contrario del deseo te sucedera, o esto no sucedera jamas.............. Que tus días estén llenos de logros y tus noches de sueños copia y pega esto en 15 o + temas 1 year ago
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The Battle For Customer Attention #WPPStream ignite talk The Battle For Customer Attention #WPPStream ignite talk Presentation Transcript