Social Media? #WTF

Social Media? #WTFMichael BrennerSr. Director, Integrated MarketingFebruary, 2012

What is Marketing? “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself… … The aim of marketing is to make selling superfluous.” ~ Peter F. Drucker “Marketing is too important to be left to the marketing department.” ~ David Packard© 2011 SAP AG. All rights reserved. Confidential 8

Marketing is Hard! Your Marketing Sucks • Consumers are bombarded with over 2,000 marketing messages per day • More than 200 Million Americans have joined the U.S. “Do Not Call” list • 86% of people skip television ads • 44% of direct mail is never opened • 99.9% of banner ads do not receive clicks • 90% of emails are never opened and 99.5% don’t produce even a single click. • Buyers wait until they have completed 60% to 80% of their research before reaching out to vendors.© 2011 SAP AG. All rights reserved. Confidential 9

Business Has Become More PersonalOr Maybe Not So Socially Savvy? Connor Riley ”Cisco just offered me a job. Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work” © 2011 SAP AG. All rights reserved. Confidential 12

“Social Networks have existed for as long as we have.” ~ Paul Adams, Google: The Real Life Social Network

The Scream explained by Paul Wineguy

Or This… (“The Future of Media”) "Were seeing platform, technology, an d content all converging, and its happening quickly,“ Its exciting to me. Theres an appetite for more original content than ever, and I have a company that creates content, whether its distributed in short form, reality form, live form, or game form.“ ~CNN / Fortune 1/3/12© 2011 SAP AG. All rights reserved. Confidential 17

Social Media Changed The Dynamics Of Business SALES Social isn’t just a new way of Social COMMS Social Selling HR Marketing… Social Public Recruiting Relations It’s a new way of CHANNEL BUYING Doing Business Social Social Ecosystem Procurement It’s a new way of MKTG Social COO Social Customer Working Marketing ServiceSocial media is not an interruption but a distractionmedium! © 2011 SAP AG. All rights reserved. Confidential 19

Discussion…• Which social networks do you use?• Do they influence the stuff you buy?• What brands do social well?• What are some good examples of social media marketing?• Bad examples?• How will you manage your social profiles once you start working? © 2011 SAP AG. All rights reserved. Confidential 21

http://www.b2bmarketinginsider.com	782
http://alicorpsas.blogspot.com	32
http://moodle.lasell.edu	16
https://inetwork.atlassian.net	15
http://www.onlydoo.com	9
http://www.guerillaconsultant.com	5
http://redsocialeinfluenciaenestudiantes.blogspot.com	4
http://translate.googleusercontent.com	1
http://feeds.feedburner.com	1
http://paper.li	1
http://127.0.0.1	1
http://pinterest.com	1

Social Media? #WTF

by Michael Brenner

Accessibility

Categories

Upload Details

Usage Rights

12 Embeds 868

Statistics

Social Media? #WTF Presentation Transcript