Brands used to be only for businesses. And we, the employees, were expected to uphold and support the principles of the brand. Some of us in marketing were lucky enough to help our businesses build their brands.
But as trust has eroded away from corporations and government institutions, we are seeing the ushering in of a new era: the employee-brand.
Those of us who understand how to yield the power of our networks, and to use social channels to deliver helpful messages can ride the wave of this new era in personal branding.