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What is content marketing and why you need it

by Vice President, Marketing and Content Strategy on Sep 13, 2012

  • 11,071 views

Many people are asking the question "what is content marketing and why do I need? Still others understand the concepts of buyer-driven content approaches but are looking to understand how to deploy ...

Many people are asking the question "what is content marketing and why do I need? Still others understand the concepts of buyer-driven content approaches but are looking to understand how to deploy them. In this presentation from Content Marketing World, Michael Brenner describes these key terms and explains how your organization can transform to become a culture of content success.

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http://www.scoop.it 85
http://irsmartt.com 81
http://w3.howardshome.com 60
http://www.linkedin.com 41
http://www.matteoduo.com 12
https://twitter.com 8
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14 of 4 previous next Post a comment

  • karenorozcomagana Karen Orozco Magaña LA PERSONA QUE ME LO ENVIO ESTA TODAVIA ASOMBRADA DE LO OCURRIDO, YA QUE ELLA DICE QUE LO HIZO POR HACERLO Y QUE PIDIO ALGO QUE CREIA CASI IMPOSIBLE DE LOGRAR PROBEMOS. * Para ti mismo di el nombre de la única persona del sexo opuesto con quien quieras estar (tres veces...)... * Piensa en algo que quieras lograr dentro de la proxima semana y repitelo para ti mismo(a) (seis veces)... * Piensa en algo que quieras que pase entre tu y la persona especial (que dijiste en el no. 1) y dilo a ti mismo/a (doce veces)... * Ahora haz un ultimo y final deseo acerca del deseo que escogiste. * Despues de leer esto tienes 1 hora para mandarlo a 15 temas y lo que pediste se te hara realidad en 1 semana. A la mayor cantidad de gente a quien lo mandes mas fuerte se hara tu deseo. Si tu escoges ignorar esta carta lo contrario del deseo te sucedera, o esto no sucedera jamas.............. Que tus días estén llenos de logros y tus noches de sueños copia y pega esto en 15 o + temas 1 year ago
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  • vinkoe Vince Koehler, Managing Consultant at Sales Benchmark Index Great content, especially slide 15. Thanks Michael. 1 year ago
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  • hunterboyle Hunter Boyle, Senior Business Development Manager at AWeber Not only a great #cmworld presentation, but you're really capitalizing on Slideshare, too. Rock on, Michael! 1 year ago
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  • NataschaThomson MarketingXLerator at MarketingXLerator Nice deck, Michael! Hope all is well. 1 year ago
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What is content marketing and why you need it What is content marketing and why you need it Presentation Transcript