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The Battle For Customer Attention #BMABlaze
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The Battle For Customer Attention #BMABlaze

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The world is swimming in more data and information than anyone can consume. Brands, agencies and publishers are battling for customer attention with increasingly less effective methods. Only …

The world is swimming in more data and information than anyone can consume. Brands, agencies and publishers are battling for customer attention with increasingly less effective methods. Only customer-focused, social businesses that deliver entertaining content can succeed.

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  • 1. © 2013 SAP AG. All rights reserved. 1PublicThe Battle For Customer AttentionMichael Brenner (@BrennerMichael)Vice President, SAP Marketing
  • 2. © 2013 SAP AG. All rights reserved. 2Public@BrennerMichael
  • 3. Storytelling isold as we are.
  • 4. Stories = emotionalconnections.
  • 5. © 2013 SAP AG. All rights reserved. 5PublicSocial is only 10 years old.
  • 6. © 2013 SAP AG. All rights reserved. 6PublicRemember when thingswere a bit simpler?
  • 7. © 2013 SAP AG. All rights reserved. 7PublicMe, 20 pounds years ago20 pounds years ago,the internet was born.
  • 8. © 2013 SAP AG. All rights reserved. 8PublicToday we are all connectedToday, we are allconnected.
  • 9. © 2013 SAP AG. All rights reserved. 9Public
  • 10. © 2013 SAP AG. All rights reserved. 10PublicWhat’s Wrong With Our Content? It’s Too Much Like This…Most Marketing Stinks!
  • 11. 99.9% of banners never clicked
  • 12. © 2013 SAP AG. All rights reserved. 12PublicOur buyers are bored.
  • 13. © 2013 SAP AG. All rights reserved. 13PublicWhat is Marketing?“The aim of marketing is to know andunderstand the customer so well theproduct or service fits him and sellsitself…~Milan Kundera… The aim of marketing is to makeselling superfluous.”~ Peter F. Drucker“Marketing is too important to be left tothe marketing department.” ~David PackardWhat is marketing?
  • 14. © 2013 SAP AG. All rights reserved. 14PublicAnd Not Enough Like This…Buyers are looking for Brands who knowhow to connect.
  • 15. © 2013 SAP AG. All rights reserved. 15Public“ContentMarketing is allthe marketingthat’s left.”
  • 16. © 2013 SAP AG. All rights reserved. 16PublicSomebody hereknows a thing or2 about contentmarketing.
  • 17. © 2013 SAP AG. All rights reserved. 17PublicEpic Content Marketing:“there was a time for more,but that time has passed.”
  • 18. © 2013 SAP AG. All rights reserved. 18PublicIt’s not enough to create content.
  • 19. © 2013 SAP AG. All rights reserved. 19PublicThank you foryour attention!

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