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The Battle For Customer Attention #BMABlaze
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The Battle For Customer Attention #BMABlaze

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The world is swimming in more data and information than anyone can consume. Brands, agencies and publishers are battling for customer attention with increasingly less effective methods. Only ...

The world is swimming in more data and information than anyone can consume. Brands, agencies and publishers are battling for customer attention with increasingly less effective methods. Only customer-focused, social businesses that deliver entertaining content can succeed.

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http://www.b2bmarketinginsider.com 877
http://feeds.feedburner.com 124
https://twitter.com 122
https://www.rebelmouse.com 22
http://bok721.tistory.com 11
http://his1088.tistory.com 11
http://www.linkedin.com 8
http://www.google.com 7
http://www.newsblur.com 5
http://eljardindel.blogspot.com 3
http://dzone.com 3
http://newsblur.com 2
http://digg.com 2
http://www.dzone.com 2
http://www.pulse.me 2
http://seorushnow.com 1
http://translate.googleusercontent.com 1
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http://meetingpool.net 1
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    The Battle For Customer Attention #BMABlaze The Battle For Customer Attention #BMABlaze Presentation Transcript

    • © 2013 SAP AG. All rights reserved. 1PublicThe Battle For Customer AttentionMichael Brenner (@BrennerMichael)Vice President, SAP Marketing
    • © 2013 SAP AG. All rights reserved. 2Public@BrennerMichael
    • Storytelling isold as we are.
    • Stories = emotionalconnections.
    • © 2013 SAP AG. All rights reserved. 5PublicSocial is only 10 years old.
    • © 2013 SAP AG. All rights reserved. 6PublicRemember when thingswere a bit simpler?
    • © 2013 SAP AG. All rights reserved. 7PublicMe, 20 pounds years ago20 pounds years ago,the internet was born.
    • © 2013 SAP AG. All rights reserved. 8PublicToday we are all connectedToday, we are allconnected.
    • © 2013 SAP AG. All rights reserved. 9Public
    • © 2013 SAP AG. All rights reserved. 10PublicWhat’s Wrong With Our Content? It’s Too Much Like This…Most Marketing Stinks!
    • 99.9% of banners never clicked
    • © 2013 SAP AG. All rights reserved. 12PublicOur buyers are bored.
    • © 2013 SAP AG. All rights reserved. 13PublicWhat is Marketing?“The aim of marketing is to know andunderstand the customer so well theproduct or service fits him and sellsitself…~Milan Kundera… The aim of marketing is to makeselling superfluous.”~ Peter F. Drucker“Marketing is too important to be left tothe marketing department.” ~David PackardWhat is marketing?
    • © 2013 SAP AG. All rights reserved. 14PublicAnd Not Enough Like This…Buyers are looking for Brands who knowhow to connect.
    • © 2013 SAP AG. All rights reserved. 15Public“ContentMarketing is allthe marketingthat’s left.”
    • © 2013 SAP AG. All rights reserved. 16PublicSomebody hereknows a thing or2 about contentmarketing.
    • © 2013 SAP AG. All rights reserved. 17PublicEpic Content Marketing:“there was a time for more,but that time has passed.”
    • © 2013 SAP AG. All rights reserved. 18PublicIt’s not enough to create content.
    • © 2013 SAP AG. All rights reserved. 19PublicThank you foryour attention!