What Rock Stars & Porn Stars Know About Online Promotion That You Don’t… But Need To!

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What you’ll learn:
• How do I demystify the ways and means to get abundant press coverage?
• How do I write an effective press release fast?
• How do I identify media outlets and opportunities?}
• How does one develop newsworthy hooks?
• Where do I find, and how do I effectively communicate with, editors, journalists and reporters?
• How do I overcome fear of pitching myself and deal with rejection?
• How to write for best search engine returns.
• Your Website – Why you need one, how to build one and how to use it with social networks.
• Why you need a website and not just a social profile.
• What you need to know when building a website.
• How to use your website with social networks.
• Real tips and tactics for your website and promoting yourself online.
• Facebook and Twitter.
• How to build a Facebook Page with custom tabs
• How to use Twitter
• What you should be doing online everyday

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  • 1. Michael Brandvold Marketing Presents: Rock Stars & Porn Stars What They Know About Online Promotion And You Don’t Twitter Hashtag #omsmw Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 1Thursday, May 26, 2011
  • 2. Love Me or Hate Me... Just Spell My Name Right! 10 Things Learned From KISS School of Marketing Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 2Thursday, May 26, 2011
  • 3. Takeaway Why you need a website and not just a profile. What you need to know when building a website. How to use your website with social networks. Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 3Thursday, May 26, 2011
  • 4. Reality Show Understand your limit Go right to your limit Show it all, talk about it all Ego Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 4Thursday, May 26, 2011
  • 5. Set The Wayback Machine America Online MySpace Facebook Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 5Thursday, May 26, 2011
  • 6. Real Estate Own your piece of the internet Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 6Thursday, May 26, 2011
  • 7. Control Your Brand Your Business Your Customers Your Future Terms of Service Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 7Thursday, May 26, 2011
  • 8. Build It Core to all your plans Don’t be cheap Don’t be foolish First impressions Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 8Thursday, May 26, 2011
  • 9. DIY vs Services What you want, how you want, when you want vs. Beholden to someone elses business Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 9Thursday, May 26, 2011
  • 10. WordPress Not Just For Blogs Awarding Winning Content Management System Theme Driven Plugin Architecture Developers Abound Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 10Thursday, May 26, 2011
  • 11. Domain and Hosting As little as $7 a month Is your business worth that much Hostgator.com GoDaddy.com Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 11Thursday, May 26, 2011
  • 12. Design Tips No Flash No self playing audio or video Update often - Content is King Easy to buy Design for your customer Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 12Thursday, May 26, 2011
  • 13. The Social Networks Your Website Facebook Twitter A Case Study of KISS, December 2010 Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 13Thursday, May 26, 2011
  • 14. A recent headline from KISS on Facebook: ”KISS Facebook Fans Pass 2 Million!” Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 14Thursday, May 26, 2011
  • 15. Something is not right if Facebook fans are growing but website visits are decreasing. Facebook Website Month Likes Visits* August 2010 NA 105,000 Sept 2010 NA 104,000 Oct 2010 1.5 M 63,000 Nov 2010 2M 60,000 Dec 2010 NA 56,000 Jan 2011 NA 50,000 Feb 2011 3M NA *Compete.com Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 15Thursday, May 26, 2011
  • 16. Six recent stories on Kissonline • KISS FACEBOOK FANS PASS 2 MILLION! • KISS SPOTTED IN NEW YORK • KISS-THEMED SENIOR PHOTO • HAPPY BIRTHDAY TOMMY! • GENE TO DON GOALIE GEAR WITH SASKATOON BLADES • KISS SIGHTING IN FRENCH FASHION MAGAZINE Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 16Thursday, May 26, 2011
  • 17. Twitter Traffic Flow What they are doing: Twitter > Facebook What they should do: Twitter > Website Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 17Thursday, May 26, 2011
  • 18. Facebook Traffic Flow Each story is posted in full. No links back to the original story. Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 18Thursday, May 26, 2011
  • 19. Why? Why would you ever need to visit Kissonline again if Twitter sends you to Facebook and Facebook gives you the complete story? Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 19Thursday, May 26, 2011
  • 20. Four Tips for Driving Traffic Tip 1 – Post your headlines on Twitter, and link them back to the full story on your website. Tip 2 – Post a excerpt of the story on Facebook and link back to your website to read the full story. Tip 3 – Post teaser photos on Facebook that link back to your website to see more photos. Tip 4 – Post the photos on your website and link Twitter to the photo on your website. Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 20Thursday, May 26, 2011
  • 21. Automate • Post short excerpt on Facebook wall and page • Update Twitter feed • Update Linkedin status • Update MySpace status • Repost old posts to Twitter Facebook is consistently the number one traffic source for my website, followed by Twitter. Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 21Thursday, May 26, 2011
  • 22. Twitter Helpful Apps & Tips Clean Out Dead Weight There is actually a very fast and easy way to do this clean up. I use a website called untweeps.com. Follow Friday Check out www.followfridayhelper.com great site to help you post Follow Friday posts Use Lists You will see a jump in you getting listed if you start listing people. How Reply Works If you start a message with @name then only that person and those who follow both of you will see message. Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 22Thursday, May 26, 2011
  • 23. Twitter Profile 1. More than one post. 2. Not the same post. 3. Avoid words and phrases like; Get Rich, Earn Money, Free Software. 4. Profile description. 5. Link to your website. 6. Profile picture. 7. Engage! Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 23Thursday, May 26, 2011
  • 24. Monitor Brand on Twitter 1. Visit Twitter.com and log in. 2. In the search box near the top type in the search term… your band name, brand, your company name, the product name, your personal name, etc. 3. The search will return a list of all Tweets containing your search term. 4. Click the Save this Search button Now whenever you are on your Twitter home page just click on the Searches drop down and select the search you just saved. You will get a updated page of all Tweets with your search term. This a very simple way to see who is talking about you and what they are saying. Get into a conversation with those that are talking about you and follow them. Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 24Thursday, May 26, 2011
  • 25. Facebook Pages •Profile vs. Page •Custom Page Tabs •Facebook Tab Manger •Static HTML iFrame App •Incentive to LIKE Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 25Thursday, May 26, 2011
  • 26. 10 Things To Do Online 1. Quick Email Scan. 2. Clean out garbage email. 3. Review all new Twitter followers. 4. Do a Twitter brand review. 5. Facebook initial review. 6. Facebook News Feed Review. 7. Facebook Page Review. 8. Back to email. 9. Review your RSS feeds. 10. Check your web or blog stats. Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 26Thursday, May 26, 2011
  • 27. Tools I Use for Blogging • Evernote and the Evernote Firefox extension • Google Reader • ShareThis extension • Hootsuite and the extension • WordPress App for iPhone and iPad • Google Tasks and GoTasks App Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 27Thursday, May 26, 2011
  • 28. Plugins I Use •Tweet2Download •PunchTab •WordPress.com Stats •Facebook Tab Manager • Digg Digg •Twitter Tools • Google Analytics for • Tweet Old Post WordPress • Yet Another Related • Google XML Sitemaps Posts •SEO-Tool – Keyword • podPress Density Checker • Social Media Widget • Wordbooker •All in One SEO Pack • WPtouch • MailChimp Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 28Thursday, May 26, 2011
  • 29. What Does Social Media Friendship Mean? The dotcom bubble burst because everyone thought eyeballs to a website were all that mattered. Eyeballs, Likes, Followers mean nothing if they don’t convert. Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 29Thursday, May 26, 2011
  • 30. Facebook and Twitter Mean Nothing if You Do Nothing to Convert Those Fans Traffic • Email Address • Purchase Share • Like • Tweet • Retweet Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 30Thursday, May 26, 2011
  • 31. Quoting a famous commander, Jean-Luc Picard ENGAGE Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 31Thursday, May 26, 2011
  • 32. Thank You! Twitter michaelsb Facebook www.facebook.com/michaelbrandvoldmarketing Web www.MichaelBrandvold.com Email me@mikebrandvold.com Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 32Thursday, May 26, 2011
  • 33. Today Only! 25% Discount on a Music Marketing Master Call Free -10 Things Learned From KISS School of Marketing Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 33Thursday, May 26, 2011