Using Social Networks Effectively Alongside Your Website

Something is not right if Facebook fans aregrowing but website visits are decreasing. Facebook Website Month Likes Visits* August 2010 NA 104,000 Sept 2010 NA 105,000 Oct 2010 1.5 M 63,000 Nov 2010 2M 60,000 Dec 2010 NA 58,000 Jan 2011 NA 56,000 Feb 2011 3M 54,000 *Compete.com Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 8

Six recent stories on Kissonline• KISS FACEBOOK FANS PASS 2 MILLION!• KISS SPOTTED IN NEW YORK• KISS-THEMED SENIOR PHOTO• HAPPY BIRTHDAY TOMMY!• GENE TO DON GOALIE GEAR WITH SASKATOON BLADES• KISS SIGHTING IN FRENCH FASHION MAGAZINE Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 9

Why? Why would you ever need to visit Kissonline again if Twitter sends you to Facebook and Facebook gives you the complete story? Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 12

Four Tips for Driving Traffic Tip 1 – Post your headlines on Twitter, and link them back to the full story on your website. Tip 2 – Post a excerpt of the story on Facebook and link back to your website to read the full story. Tip 3 – Post teaser photos on Facebook that link back to your website to see more photos. Tip 4 – Post the photos on your website and link Twitter to the photo on your website. Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 13

Automate• Post short excerpt on Facebook wall and page• Update Twitter feed• Update Linkedin status• Update MySpace status• Repost old posts to TwitterFacebook is consistently the number one trafficsource for my website, followed by Twitter. Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 14

BillboardSocial marketing was recently discussed on the firstpanel at Billboard’s 7th Annual Touring Awards andConference.In a recent article on Billboard.com, Kevin Martin fromband The Gracious Few (and Candlebox) says his banduses the location feature on Twitter to let people in amarket know about an upcoming tour. But Martinpointed out that the band has 17,000 friends onFacebook but has not sold 17,000 albums. Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 15

Marketing PlanSocial networks a important part of a marketing plan.Have a plan for how you intend to use them.Don’t condition your fans to think of the networks as areplacement for your website.They should be a extension of and a traffic source for yourwebsite. Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 16

What Does Social MediaFriendship Mean?The dotcom bubble burst because everyone thoughteyeballs to a website were all that mattered. Eyeballs,Likes, Followers mean nothing if they don’t convert. Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 17

Facebook and Twitter MeanNothing if You Do Nothing toConvert Those Fans Traffic • Email Address • Purchase Share • Like • Tweet • Retweet Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 18

Thank You!Twitter michaelsbFacebook www.facebook.com/michaelbrandvoldmarketingWeb www.MichaelBrandvold.comEmail me@mikebrandvold.com Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 20

Using Social Networks Effectively Alongside Your Website

by Michael Brandvold on Jul 28, 2011

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Using Social Networks Effectively Alongside Your Website — Presentation Transcript