The Music Biz Weekly Marketing Webinar Presents: How To Use Facebook To Promote Your Music

Music Biz Weekly Presents:How To Use Facebook ToPromote Your MusicCo-hosts:Michael Brandvold - @michaelsbBrian Thompson - @thornybleederMichael Brandvold @michaelsb and Brian Thompson @thornybleeder 1

Music Biz Weekly Presents:Facebook Means Nothing ifYou Do Nothing to ConvertThose Fans Trafﬁc • Email Address • Purchase • Share • LikeMichael Brandvold @michaelsb and Brian Thompson @thornybleeder 2

Music Biz Weekly Presents:Proﬁle vs. Page vs. Subscribe•Proﬁle - You the Person, No Apps•Page - The Band/The Business, Use Apps•Subscribe - Follow like on Twitter, Whatever is PublicMichael Brandvold @michaelsb and Brian Thompson @thornybleeder 3

Music Biz Weekly Presents:Engagement & Interaction•The 80/20 Rule•Know Your Audience (Fans)•Appeal to Emotions•Fans Want RecognitionMichael Brandvold @michaelsb and Brian Thompson @thornybleeder 4

Music Biz Weekly Presents:What is EdgeRank•Secret Formula for Who Sees a Post•Only 14% of Your Fans Likely to See a PostMichael Brandvold @michaelsb and Brian Thompson @thornybleeder 5

Music Biz Weekly Presents:How Often? •3 to 4 posts per day. •Average life of a post is 3 hours.Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 6

Music Biz Weekly Presents: Increase Likes & Comments• Post Something Fun & Happy for Likes• Post Something Controversial for Comments Michael Brandvold @michaelsb and Brian Thompson @thornybleeder

Music Biz Weekly Presents:Insights•Data About Who Your Fans Are•Data About What Your Fans Like•Training Course on Using Insights from FacebookMichael Brandvold @michaelsb and Brian Thompson @thornybleeder 8

Music Biz Weekly Presents:Something is not right if Facebook fans aregrowing but website visits are decreasing. Facebook Website Month Likes Visits* August 2010 NA 105,000 Sept 2010 NA 104,000 Oct 2010 1.5 M 63,000 Nov 2010 2M 60,000 Dec 2010 NA 56,000 Jan 2011 NA 50,000 Feb 2011 3M NA *Compete.comMichael Brandvold @michaelsb and Brian Thompson @thornybleeder 9

Music Biz Weekly Presents:Optimizing Facebook“Events”•Change Title Weekly•Invite Only Those Who Could Attend•Use for Internet EventsMichael Brandvold @michaelsb and Brian Thompson @thornybleeder 10

Music Biz Weekly Presents:Social CommerceA recent report said that Facebook users who purchaseinside Facebook have shopping carts that are 7-10%larger.90% of consumers online trust recommendations frompeople they know.70% trust opinions of unknown users.67% of shoppers spend more online afterrecommendations from their online community of friends.A product posted on a Facebook Wall or shared in auser’s blog is a recommendation of trust.Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 11

Music Biz Weekly Presents:Photos and Video•Photo A Day Plan•A picture says a thousand words•But videos say more•Understand Terms of ServiceMichael Brandvold @michaelsb and Brian Thompson @thornybleeder 12

Music Biz Weekly Presents:Fan Gate•Give Fans a Reason to Click Like•Not the Same Song as Your Email Signup•Does Not Have to Be a Song•Static HTML: iFrame Tabs AppMichael Brandvold @michaelsb and Brian Thompson @thornybleeder 13

Music Biz Weekly Presents:Facebook Ads•Very Targeted•Fans of Other Artists•Birthday GreetingMichael Brandvold @michaelsb and Brian Thompson @thornybleeder 14

Music Biz Weekly Presents:Music Apps•Bandcamp•Nimbit•Bandpage•Topspin•Damn the RadioMichael Brandvold @michaelsb and Brian Thompson @thornybleeder 15

Music Biz Weekly Presents:Email Subscriptions•Add a Email Signup Form•Mailchimp App•Constant Contact App•HTML Embed CodeMichael Brandvold @michaelsb and Brian Thompson @thornybleeder 16

Music Biz Weekly Presents:YouTube Videos•YouTube For Pages AppMichael Brandvold @michaelsb and Brian Thompson @thornybleeder 17

Music Biz Weekly Presents:Search Public Posts•Search Bar - Enter Term•Select See More Results at the Bottom•Left Column Click On Public PostsMichael Brandvold @michaelsb and Brian Thompson @thornybleeder 18

Music Biz Weekly Presents:Quoting a famous commander, Jean-Luc Picard ENGAGEMichael Brandvold @michaelsb and Brian Thompson @thornybleeder 19

Music Biz Weekly Presents:Video is Availablehttp://web3.MusicBizWeeklyPodcast.comOnly $5 for the entire webinar, on demand video.Also available:•How to Use Twitter to Promote Your Music•How to Use WordPress to Build Your Band’s WebsiteMichael Brandvold @michaelsb and Brian Thompson @thornybleeder 20

Music Biz Weekly Presents: Thank You! Micheal Brandvold - Michael Brandvold Marketing www.MichaelBrandvold.com Twitter - @michaelsb Email - me@mikebrandvold.com Brian Thompson - Thorny Bleeder www.ThornyBleeder.com Twitter - @thornybleeder.com Email - brian@thornybleeder.comMichael Brandvold @michaelsb and Brian Thompson @thornybleeder

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The Music Biz Weekly Marketing Webinar Presents: How To Use Facebook To Promote Your Music

by Michael Brandvold on Feb 06, 2012

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The Music Biz Weekly Marketing Webinar Presents: How To Use Facebook To Promote Your Music — Presentation Transcript