Social Media in Healthcare 2012 Michael B. Moore, MPAS DFAAPA OMS-IV Student Blogger, The Lancet StudentPacific Northwest University of Health Sciences
Social Media in Healthcare 2012• Brief Overview – What is Web 2.0 & Social Media? – Geography/Demographics/Sociology of Social Media – Key Examples• Landscape 2012 [Including Healthcare Use]• Demographics 2012 [Including Healthcare Use]• Sociology 2012 [Including Healthcare Use]• Key Examples – Current Uses – Future Uses
What is Web 2.0 & Social Media?• Web 2.0 • Social Media Web 2.0 is a concept that Social media includes web- uses the Internet based and mobile based for information sharing, technologies which are used interoperability, user- to turn communication into centered design, interactive dialogue among and collaboration. organizations, communities, (User Generated Content) and individuals. (How User Generated Content --Tim OReilly and John Battelle, 2004 http://oreilly.com/pub/a/web2/archive/what-is-web- Happens) 20.html --Andreas Kaplan and Michael Haenlein, 2010 http://www.michaelhaenlein.eu/Publications/Kaplan,%2 0Andreas%20- %20Users%20of%20the%20world,%20unite.pdf
•Healthcare has uses inall of these areas.•Best to think alongthese functions.•Evaluate a newtechnology or websiteby putting it in aframework.
Social MediaDemographics 2012• One in five American adultsdoes not use the internet, halfof these do not see value•Six in ten American adults goonline wirelessly with amobile devicehttp://pewinternet.org/Reports/2012/Digital-differences/Main-Report/Internet-adoption-over-time.aspx http://pewinternet.org/Commentary/2012/March/P ew-Internet-Social-Networking-full-detail.aspx
Social Media Demographics 2012 [Healthcare] • 80% of internet users, or 59% of U.S. adults, look online for health information. • 34% of internet users, or 25% of U.S. adults, have read someone else’s experience about health issues. • 24% of internet users, or 18% of US adults, have consulted online reviews of particular drugs or medical treatments. • 18% of internet users, or 13% of adults, have gone online to find others who might have health concerns similar to theirs. • Emerging: 27% of internet users, or 20% of adults, have tracked their weight, diet, exercise routine or some other health indicators or symptoms online. http://www.pewinternet.org/Commentary/2011/November/Pew-Internet-Health.aspx
Global Internet Usage (ITU 2010 Data) •Assumptions for Growth? (Mobile) •Assumptions for Utilization? (Same Levels of Social Media Use) http://www.itu.int/ITU-D/ict/statistics/material/excel/2010/IndividualsUsingInternet_00-10.xls
Sociology 2012 [Including Healthcare Use]• Providers/Care Givers – Public (tw/fb) vs. Private (Doximity/Sermo)• Patients/Care Receivers – Public (Patientslikeme, 23andme) vs. Private (tw/fb)• Payers (Insurance/Government) – Public (Information Distribution) vs. Private (Data Sharing, Secured Networks)
Sociology 2012 [Including Healthcare Use]Trends:• Blurring between Public/Private• Integration and Sharing Patient between Groups (Potential for Collaboration)• Care Extension• Information Collection as well as Distribution• Diffusion to Mobile Provider Payer Platforms• Location Based Services
Conclusions• Diffusion of Social Media into health care continues• Adoption of Internet & Social Media is levelling off• Key Marginal Groups remain• Knowledge Translation of Social Media Adoption into LMIC/China• Who owns the intersection between Patients/Providers/Payers?