Values and Value Creation Blog Post #3

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I love the History Channel. I don’t know how accurate everything, but it really makes me think about things in a completely different way. Growing up, I was never much into history. The way it was taught always made it seem very boring. One day, I read the book, “Lies my teacher taught me.” I loved that book. One of my favorite podcasts is “Things You Missed In History Class.” I often find myself now researching things that happened in the past. Now I pay much more attention to how things happened before and try my best to understand why. Understanding the past makes understanding the present so much easier—so much more fun.

That’s why I was fascinated with a recent show on the History Channel. They were talking about ancient Roman technology and methods for building roads, buildings, and transportation. They build many different models of chariots based on the needs of various market segments. Even back then, they understood the importance of building a product that worked for the end user. I’m drawing parallels with what I’m learning in school with everything around me. It feels good to have those connections being made.

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Values and Value Creation Blog Post #3

  1. 1. MARKET SEGMENTATION What Rome Can Teach Us - Michael B. Maine
  2. 2. Seattle Oregon Texas 39% 14% 47%PERCENT OF STUDENTS AT BGI Hypothetical Segmentation Based on Geography
  3. 3. When we perform effective market segmentation, we can learn how to bestcommunicate with our various audiences as well as what to develop and how.
  4. 4. Sometimes it’s based on language
  5. 5. Sometimes it’s based on affluence
  6. 6. We can segment based on any number of things: race, ethnicity, location, religion, age… The list goes on.
  7. 7. So what can we learn about market segmentation from ancient Rome?
  8. 8. LET’S TALK CARS
  9. 9. It can take forever to make a purchase decision on a vehicle
  10. 10. There are many models designed to fit many different market segments.
  11. 11. Is it fuel-efficient?
  12. 12. Is it safe?
  13. 13. Does it have an awesome sound system?
  14. 14. I LOVE THE HISTORY CHANNELI was watching it the other day and they were talking about Roman technologies that are very similar to what we have/use now.
  15. 15. They mentioned that Romans developed many different types of chariots and carriages based on the needs of the various people who would use them.
  16. 16. They based the segmentation mostly on class
  17. 17. THE SMALL-COMPACTThe entry level model featured not much more than two wheels and a bench
  18. 18. THE SPORTS EDITIONFor families with more money, they had two-seaters (still used stone as the seat)
  19. 19. THE MIDSIZEMore affluent folks enjoyed cushions and carriages drawn by multiple horses
  20. 20. THE EXOTICRoyalty carriages featured covers to protect from sun, shades that could be pulled away, sleeping quarters, etc.
  21. 21. THE MORAL OF THE STORYEven in ancient times, artisans and merchants focused on the customer and their needs to develop products that made sense.

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