Yelp

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An overview of Yelp and its features and benefits for business. Yelp is an online community of real people and real reviews, sometimes in real time, providing opportunities for real engagement.

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  • Yelp

    1. 1. What is ?
    2. 2. What is ? • Reviews
    3. 3. What is ? • Reviews • Mobile
    4. 4. What is ? • Reviews • Mobile • Community / Social Networking
    5. 5. What is ? • Reviews • Mobile • Community / Social Networking • Engagement
    6. 6. REVIEWS
    7. 7. The Old System
    8. 8. The Anatomy of the Better Business Bureau Rating
    9. 9. The Anatomy of the Better Business Bureau Rating
    10. 10. BBB Ratings are Based on Categories Such as Source: www.bbb.org
    11. 11. BBB Ratings are Based on Categories Such as • BBB experience with the industry in which the business operates Source: www.bbb.org
    12. 12. BBB Ratings are Based on Categories Such as • BBB experience with the industry • The business' length of time in in which the business operates operation Source: www.bbb.org
    13. 13. BBB Ratings are Based on Categories Such as • BBB experience with the industry • The business' length of time in in which the business operates operation • Business' overall complaint history with BBB Source: www.bbb.org
    14. 14. BBB Ratings are Based on Categories Such as • BBB experience with the industry • The business' length of time in in which the business operates operation • Business' overall complaint history • Whether the business has responded with BBB to complaints received by BBB Source: www.bbb.org
    15. 15. BBB Ratings are Based on Categories Such as • BBB experience with the industry • The business' length of time in in which the business operates operation • Business' overall complaint history • Whether the business has responded with BBB to complaints received by BBB • Whether the business is a BBB Accredited Business Source: www.bbb.org
    16. 16. BBB Ratings are Based on Categories Such as • BBB experience with the industry • The business' length of time in in which the business operates operation • Business' overall complaint history • Whether the business has responded with BBB to complaints received by BBB • Whether BBB has sufficient • Whether the business is a BBB background information and clear Accredited Business understanding of business Source: www.bbb.org
    17. 17. The New System
    18. 18. The Anatomy of
    19. 19. Search by Keyword, Business, or Special Offer
    20. 20. Search by Search by Keyword, Business, Address, City, or Special Offer State, or Zip
    21. 21. Search by Search by Keyword, Business, Address, City, or Special Offer State, or Zip Rating out of 5 Stars
    22. 22. Search by Search by Keyword, Business, Address, City, or Special Offer State, or Zip Number of Reviews Rating out of 5 Stars
    23. 23. Search by Search by Keyword, Business, Address, City, or Special Offer State, or Zip Number of Reviews User/Mobile Generated Photos Rating out of 5 Stars
    24. 24. Search by Search by Keyword, Business, Address, City, or Special Offer State, or Zip Number of Reviews User/Mobile Google Generated Map Photos Rating out of 5 Stars
    25. 25. Search by Search by Keyword, Business, Address, City, or Special Offer State, or Zip Number of Reviews User/Mobile Google Generated Map Photos Rating out of 5 Stars Business Information
    26. 26. The Review
    27. 27. The Review
    28. 28. The Review User Info
    29. 29. The Review User Info 5 Star Rating
    30. 30. The Review User Info 5 Star Rating Written Review
    31. 31. MOBILE
    32. 32. Mobile is the Fastest Growing Way People are Using Yelp
    33. 33. The Yelp Mobile App Source: http://officialblog.yelp.com
    34. 34. The Yelp Mobile App • In a 30 day span, Yelp for iPhone had over 1.4 million visitors. Source: http://officialblog.yelp.com
    35. 35. The Yelp Mobile App • In a 30 day span, Yelp for iPhone had over 1.4 million visitors. • In July of 2010, over half a million calls were made to local businesses directly from the Yelp iPhone App. Source: http://officialblog.yelp.com
    36. 36. The Yelp Mobile App • In a 30 day span, Yelp for iPhone had over 1.4 million visitors. • In July of 2010, over half a million calls were made to local businesses directly from the Yelp iPhone App. • That's about 1 call every 5 seconds to a business as a result of Yelp and the Yelp mobile app. Source: http://officialblog.yelp.com
    37. 37. The Yelp Mobile App • In a 30 day span, Yelp for iPhone had over 1.4 million visitors. • In July of 2010, over half a million calls were made to local businesses directly from the Yelp iPhone App. • That's about 1 call every 5 seconds to a business as a result of Yelp and the Yelp mobile app. • Nearly a million users generated point-to-point directions to a local business from the Yelp iPhone App Source: http://officialblog.yelp.com
    38. 38. The Yelp Mobile App • In a 30 day span, Yelp for iPhone had over 1.4 million visitors. • In July of 2010, over half a million calls were made to local businesses directly from the Yelp iPhone App. • That's about 1 call every 5 seconds to a business as a result of Yelp and the Yelp mobile app. • Nearly a million users generated point-to-point directions to a local business from the Yelp iPhone App • An average of 27% of all Yelp searches are a result of the iPhone App Source: http://officialblog.yelp.com
    39. 39. How Consumers are Using the Yelp App
    40. 40. How Consumers are Using the Yelp App Searching by Keyword
    41. 41. How Consumers are Using the Yelp App Searching by Keyword Locating Special Offers
    42. 42. How Consumers are Using the Yelp App Searching by Keyword Uploading Photos Locating Special Offers
    43. 43. How Consumers are Using the Yelp App Searching Reading / Writing by Keyword Reviews Uploading Photos Locating Special Offers
    44. 44. SOCIAL
    45. 45. Community
    46. 46. Community Add Friends
    47. 47. Community Add Friends Rate Review, Send to a Friend, Link to Review
    48. 48. Community Add Friends Check-in, Become the Duke, Find Special Offers Rate Review, Send to a Friend, Link to Review
    49. 49. Community Compliment, Add Friends Send Message, Check-in, Follow Reviewer Become the Duke, Find Special Offers Rate Review, Send to a Friend, Link to Review
    50. 50. Community Profiles
    51. 51. Profile Photo
    52. 52. Profile Photo 155 Friends, 62 Reviews, 18 Firsts, 15 Quick Tips, 7 Fans, 422 Photos, 2 Lists
    53. 53. Profile Photo 155 Friends, 62 Reviews, 18 Firsts, 15 Quick Tips, 7 Fans, 422 Photos, 2 Lists 2010 Elite
    54. 54. Follow Friends’ Activity Profile Photo 155 Friends, 62 Reviews, 18 Firsts, 15 Quick Tips, 7 Fans, 422 Photos, 2 Lists 2010 Elite
    55. 55. Follow Friends’ Activity Profile Photo 155 Friends, 62 Reviews, 18 Firsts, 15 Quick Tips, 7 Fans, 422 Photos, 16 2 Lists Compliments 2010 Elite
    56. 56. Community + Mobile
    57. 57. Community + Mobile Add a Quick Tip
    58. 58. Community + Mobile Add a Quick Tip Check-In
    59. 59. Community + Mobile Add a Quick Tip Check-In Send to a Friend
    60. 60. Community + Mobile Add a Quick Tip Add a Photo Check-In Send to a Friend
    61. 61. Community + Mobile Add a Quick Tip Add a Photo Check-In Draft a Review Send to a Friend
    62. 62. Community + Mobile Add a Quick Tip Add a Photo Check-In Draft a Review Send to a Friend Add a Bookmark
    63. 63. Community + Mobile
    64. 64. Community + Mobile Check-in
    65. 65. Community + Mobile Climb the Check-in Check-in Leaderboard
    66. 66. Community + Mobile Climb the Check-in Check-in Leaderboard Become the Duke When You Check-in the Most at One Place
    67. 67. ENGAGEMENT
    68. 68. Claim Your Business
    69. 69. Claim Your Business Search For Your Business
    70. 70. Claim Your Business Search For Your Business Claim Your Business
    71. 71. Claim Your Business
    72. 72. Engage. Engage. Engage.
    73. 73. Engage. Engage. Engage. It’s an Open Invitation From Consumers
    74. 74. Engage. Engage. Engage.
    75. 75. Engage. Engage. Engage. • Claim Your Business
    76. 76. Engage. Engage. Engage. • Claim Your Business • Know and Value Your Reviewers. They are Paying, Opinionated Customers.
    77. 77. Engage. Engage. Engage. • Claim Your Business • Know and Value Your Reviewers. They are Paying, Opinionated Customers. • Respond to reviews, both good and bad, through messages to reviewers.
    78. 78. Engage. Engage. Engage. • Claim Your Business • Know and Value Your Reviewers. They are Paying, Opinionated Customers. • Respond to reviews, both good and bad, through messages to reviewers. • Apply Sales & Special Offers
    79. 79. Thanks! michaelbertoldi@gmail.com www.michaelbertoldi.net @michaelbertoldi

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