Yelp

What is ?

What is ? • Reviews

What is ? • Reviews • Mobile

What is ? • Reviews • Mobile • Community / Social Networking

What is ? • Reviews • Mobile • Community / Social Networking • Engagement

REVIEWS

The Old System

The Anatomy of the Better Business Bureau Rating

BBB Ratings are Based on Categories Such as Source: www.bbb.org

BBB Ratings are Based on Categories Such as • BBB experience with the industry in which the business operates Source: www.bbb.org

BBB Ratings are Based on Categories Such as • BBB experience with the industry • The business' length of time in in which the business operates operation Source: www.bbb.org

BBB Ratings are Based on Categories Such as • BBB experience with the industry • The business' length of time in in which the business operates operation • Business' overall complaint history with BBB Source: www.bbb.org

BBB Ratings are Based on Categories Such as • BBB experience with the industry • The business' length of time in in which the business operates operation • Business' overall complaint history • Whether the business has responded with BBB to complaints received by BBB Source: www.bbb.org

BBB Ratings are Based on Categories Such as • BBB experience with the industry • The business' length of time in in which the business operates operation • Business' overall complaint history • Whether the business has responded with BBB to complaints received by BBB • Whether the business is a BBB Accredited Business Source: www.bbb.org

BBB Ratings are Based on Categories Such as • BBB experience with the industry • The business' length of time in in which the business operates operation • Business' overall complaint history • Whether the business has responded with BBB to complaints received by BBB • Whether BBB has sufﬁcient • Whether the business is a BBB background information and clear Accredited Business understanding of business Source: www.bbb.org

The New System

The Anatomy of

Search by Keyword, Business, or Special Offer

Search by Search by Keyword, Business, Address, City, or Special Offer State, or Zip

Search by Search by Keyword, Business, Address, City, or Special Offer State, or Zip Rating out of 5 Stars

Search by Search by Keyword, Business, Address, City, or Special Offer State, or Zip Number of Reviews Rating out of 5 Stars

Search by Search by Keyword, Business, Address, City, or Special Offer State, or Zip Number of Reviews User/Mobile Generated Photos Rating out of 5 Stars

Search by Search by Keyword, Business, Address, City, or Special Offer State, or Zip Number of Reviews User/Mobile Google Generated Map Photos Rating out of 5 Stars

Search by Search by Keyword, Business, Address, City, or Special Offer State, or Zip Number of Reviews User/Mobile Google Generated Map Photos Rating out of 5 Stars Business Information

The Review

The Review User Info

The Review User Info 5 Star Rating

The Review User Info 5 Star Rating Written Review

MOBILE

Mobile is the Fastest Growing Way People are Using Yelp

The Yelp Mobile App Source: http://officialblog.yelp.com

The Yelp Mobile App • In a 30 day span, Yelp for iPhone had over 1.4 million visitors. Source: http://officialblog.yelp.com

The Yelp Mobile App • In a 30 day span, Yelp for iPhone had over 1.4 million visitors. • In July of 2010, over half a million calls were made to local businesses directly from the Yelp iPhone App. Source: http://officialblog.yelp.com

The Yelp Mobile App • In a 30 day span, Yelp for iPhone had over 1.4 million visitors. • In July of 2010, over half a million calls were made to local businesses directly from the Yelp iPhone App. • That's about 1 call every 5 seconds to a business as a result of Yelp and the Yelp mobile app. Source: http://officialblog.yelp.com

The Yelp Mobile App • In a 30 day span, Yelp for iPhone had over 1.4 million visitors. • In July of 2010, over half a million calls were made to local businesses directly from the Yelp iPhone App. • That's about 1 call every 5 seconds to a business as a result of Yelp and the Yelp mobile app. • Nearly a million users generated point-to-point directions to a local business from the Yelp iPhone App Source: http://officialblog.yelp.com

The Yelp Mobile App • In a 30 day span, Yelp for iPhone had over 1.4 million visitors. • In July of 2010, over half a million calls were made to local businesses directly from the Yelp iPhone App. • That's about 1 call every 5 seconds to a business as a result of Yelp and the Yelp mobile app. • Nearly a million users generated point-to-point directions to a local business from the Yelp iPhone App • An average of 27% of all Yelp searches are a result of the iPhone App Source: http://officialblog.yelp.com

How Consumers are Using the Yelp App

How Consumers are Using the Yelp App Searching by Keyword

How Consumers are Using the Yelp App Searching by Keyword Locating Special Offers

How Consumers are Using the Yelp App Searching by Keyword Uploading Photos Locating Special Offers

How Consumers are Using the Yelp App Searching Reading / Writing by Keyword Reviews Uploading Photos Locating Special Offers

SOCIAL

Community

Community Add Friends

Community Add Friends Rate Review, Send to a Friend, Link to Review

Community Add Friends Check-in, Become the Duke, Find Special Offers Rate Review, Send to a Friend, Link to Review

Community Compliment, Add Friends Send Message, Check-in, Follow Reviewer Become the Duke, Find Special Offers Rate Review, Send to a Friend, Link to Review

Community Profiles

Proﬁle Photo

Proﬁle Photo 155 Friends, 62 Reviews, 18 Firsts, 15 Quick Tips, 7 Fans, 422 Photos, 2 Lists

Proﬁle Photo 155 Friends, 62 Reviews, 18 Firsts, 15 Quick Tips, 7 Fans, 422 Photos, 2 Lists 2010 Elite

Follow Friends’ Activity Proﬁle Photo 155 Friends, 62 Reviews, 18 Firsts, 15 Quick Tips, 7 Fans, 422 Photos, 2 Lists 2010 Elite

Follow Friends’ Activity Proﬁle Photo 155 Friends, 62 Reviews, 18 Firsts, 15 Quick Tips, 7 Fans, 422 Photos, 16 2 Lists Compliments 2010 Elite

Community + Mobile

Community + Mobile Add a Quick Tip

Community + Mobile Add a Quick Tip Check-In

Community + Mobile Add a Quick Tip Check-In Send to a Friend

Community + Mobile Add a Quick Tip Add a Photo Check-In Send to a Friend

Community + Mobile Add a Quick Tip Add a Photo Check-In Draft a Review Send to a Friend

Community + Mobile Add a Quick Tip Add a Photo Check-In Draft a Review Send to a Friend Add a Bookmark

Community + Mobile

Community + Mobile Check-in

Community + Mobile Climb the Check-in Check-in Leaderboard

Community + Mobile Climb the Check-in Check-in Leaderboard Become the Duke When You Check-in the Most at One Place

ENGAGEMENT

Claim Your Business

Claim Your Business Search For Your Business

Claim Your Business Search For Your Business Claim Your Business

Claim Your Business

Engage. Engage. Engage.

Engage. Engage. Engage. It’s an Open Invitation From Consumers

Engage. Engage. Engage.

Engage. Engage. Engage. • Claim Your Business

Engage. Engage. Engage. • Claim Your Business • Know and Value Your Reviewers. They are Paying, Opinionated Customers.

Engage. Engage. Engage. • Claim Your Business • Know and Value Your Reviewers. They are Paying, Opinionated Customers. • Respond to reviews, both good and bad, through messages to reviewers.

Engage. Engage. Engage. • Claim Your Business • Know and Value Your Reviewers. They are Paying, Opinionated Customers. • Respond to reviews, both good and bad, through messages to reviewers. • Apply Sales & Special Offers

Thanks! michaelbertoldi@gmail.com www.michaelbertoldi.net @michaelbertoldi

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Yelp

by Michael Bertoldi on Oct 18, 2010

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Yelp — Presentation Transcript