http://www.authorstream.com/Presentation/michaelasanda-1904516-flying-high/
Atatürk International, opened in 1924, is the major international airport in Istanbul, Turkey. With total
passenger traffi...
On December 15, 2010, Singapore Airlines
was announced by the International Air Transport
Association as the world's secon...
Singapore Airlines was the launch
customer of Airbus A380, currently the
world's largest passenger airliner
In 2010, the Singapore Changi Airport handled 42,038,777 passengers. This made it the 18th
busiest airport in the world an...
As all passenger traffic out of the airport is international in nature, the four major terminals in
operation are equipped...
The airport was one of the largest single
development projects in Singapore's
history. Led by PSA chairman Howe
Yoon Chong...
The Singapore Airlines Group employed a total
of 29,457 staff members at the end of the fiscal
year on 31 March 2007.
The parent airline itself employed
13,942 (47.3%), of which there are
2,174 pilots and 6,914 cabin crew.
Stewardesses, known as the Singapore Girls,
are heavily marketed as the airline's icon
Branding and publicity efforts have revolved primarily
around flight crew, in contrast to most other airlines, who
tend to...
In particular, the promotion of
stewardesses known as Singapore
Girls has been widely successful and
is a common feature i...
Dressed in a version of the Malay Sarong
Kebaya designed by Pierre Balmain in 1968 the
uniform of the Singapore Girl has r...
Since June 2008, this has
been redesigned by
Christophe Galibert, artistic
Director of Balmain
Uniformes.
The new steward's uniform now features a
single-breasted navy blue suit (jacket and
trousers), a sky blue shirt and differ...
Although a successful marketing image for
the airline, the "Singapore Girl" emphasis
received criticisms for its portrayal...
Feminist groups say that its cultural references
are outdated and that most Singaporean women
today are modern and indepen...
Text: Internet
Pictures: Sanda Foi oreanuş
(slides 11,40 Ioan Mara)
Presentation: Sanda Foi oreanuş
www.slideshare.net/mic...
Singapore Flying high
Singapore Flying high
Singapore Flying high
Singapore Flying high
Singapore Flying high
Singapore Flying high
Singapore Flying high
Singapore Flying high
Singapore Flying high
Singapore Flying high
Singapore Flying high
Singapore Flying high
Singapore Flying high
Singapore Flying high
Singapore Flying high
Singapore Flying high
Singapore Flying high
Singapore Flying high
Singapore Flying high
Singapore Flying high
Singapore Flying high
Singapore Flying high
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Singapore Flying high

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YOU CAN WATCH THIS PRESENTATION IN MUSIC HERE:
http://www.authorstream.com/Presentation/michaelasanda-1904516-flying-high/

Thank you!
Singapore Airlines is the national airline of Singapore. It was founded in 1947 as Malayan Airways

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  • YOU CAN WATCH THIS PRESENTATION IN MUSIC HERE: http://www.authorstream.com/Presentation/michaelasanda-1904516-flying-high/
    Thank you!
       Reply 
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    Your message goes here
  • Thanks for comment Nikos. I am glad and proud too...
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  • Congratulations dear Michaela for this beautiful presentation !!!!
    Thanks for sharing ! I wish you a good day . Nikos
       Reply 
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    Your message goes here
  • Thank you Cachi to be in time for airport. You can see also a little part of him in http://www.slideshare.net/michaelasanda/colors-in-singapore
       Reply 
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  • Thank you Michaela. I could not find airports like that. Those who I visited in Atlanta, Chicago, Philadelphia, PA, Houston .. are very impersonal and nothing friendly.
       Reply 
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Transcript of "Singapore Flying high"

  1. 1. http://www.authorstream.com/Presentation/michaelasanda-1904516-flying-high/
  2. 2. Atatürk International, opened in 1924, is the major international airport in Istanbul, Turkey. With total passenger traffic of 32 million for the year 2010, it is among the top 40 airports in the world in terms of total passenger traffic and the 16th busiest in the world in terms of international passenger traffic. It was Europe's 8th busiest airport in 2010.
  3. 3. On December 15, 2010, Singapore Airlines was announced by the International Air Transport Association as the world's second largest airline in the world by market capitalization with a worth of 14 billion US dollars
  4. 4. Singapore Airlines was the launch customer of Airbus A380, currently the world's largest passenger airliner
  5. 5. In 2010, the Singapore Changi Airport handled 42,038,777 passengers. This made it the 18th busiest airport in the world and the fifth busiest in Asia by passenger traffic in 2010.
  6. 6. As all passenger traffic out of the airport is international in nature, the four major terminals in operation are equipped with immigration-processing facilities for international travel.
  7. 7. The airport was one of the largest single development projects in Singapore's history. Led by PSA chairman Howe Yoon Chong, land-reclamation works involving over 52,000,000 square metres (559,700,000 sq ft) of landfill and seafill began in June 1975, even as the airport at Paya Lebar was still in the midst of expansion works.
  8. 8. The Singapore Airlines Group employed a total of 29,457 staff members at the end of the fiscal year on 31 March 2007.
  9. 9. The parent airline itself employed 13,942 (47.3%), of which there are 2,174 pilots and 6,914 cabin crew.
  10. 10. Stewardesses, known as the Singapore Girls, are heavily marketed as the airline's icon
  11. 11. Branding and publicity efforts have revolved primarily around flight crew, in contrast to most other airlines, who tend to emphasize aircraft and services in general.
  12. 12. In particular, the promotion of stewardesses known as Singapore Girls has been widely successful and is a common feature in most of the airline's advertisements and publications
  13. 13. Dressed in a version of the Malay Sarong Kebaya designed by Pierre Balmain in 1968 the uniform of the Singapore Girl has remained largely unchanged. Stewards previously wore light-blue business jackets and grey trousers.
  14. 14. Since June 2008, this has been redesigned by Christophe Galibert, artistic Director of Balmain Uniformes.
  15. 15. The new steward's uniform now features a single-breasted navy blue suit (jacket and trousers), a sky blue shirt and different coloured striped ties. The tie colours differentiates the four ranks of crew.
  16. 16. Although a successful marketing image for the airline, the "Singapore Girl" emphasis received criticisms for its portrayal of women as subservient to males.
  17. 17. Feminist groups say that its cultural references are outdated and that most Singaporean women today are modern and independent.
  18. 18. Text: Internet Pictures: Sanda Foi oreanuş (slides 11,40 Ioan Mara) Presentation: Sanda Foi oreanuş www.slideshare.net/michaelasanda Sound Byron Stingily - Flying High
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