Atatürk International, opened in 1924, is the major international airport in Istanbul, Turkey. With total
passenger traffic of 32 million for the year 2010, it is among the top 40 airports in the world in terms
of total passenger traffic and the 16th busiest in the world in terms of international passenger traffic.
It was Europe's 8th busiest airport in 2010.
On December 15, 2010, Singapore Airlines
was announced by the International Air Transport
Association as the world's second largest airline in
the world by market capitalization with a worth of
14 billion US dollars
Singapore Airlines was the launch
customer of Airbus A380, currently the
world's largest passenger airliner
In 2010, the Singapore Changi Airport handled 42,038,777 passengers. This made it the 18th
busiest airport in the world and the fifth busiest in Asia by passenger traffic in 2010.
As all passenger traffic out of the airport is international in nature, the four major terminals in
operation are equipped with immigration-processing facilities for international travel.
The airport was one of the largest single
development projects in Singapore's
history. Led by PSA chairman Howe
Yoon Chong, land-reclamation works
involving over 52,000,000 square metres
(559,700,000 sq ft) of landfill and seafill
began in June 1975, even as the airport
at Paya Lebar was still in the midst of
The Singapore Airlines Group employed a total
of 29,457 staff members at the end of the fiscal
year on 31 March 2007.
The parent airline itself employed
13,942 (47.3%), of which there are
2,174 pilots and 6,914 cabin crew.
Stewardesses, known as the Singapore Girls,
are heavily marketed as the airline's icon
Branding and publicity efforts have revolved primarily
around flight crew, in contrast to most other airlines, who
tend to emphasize aircraft and services in general.
In particular, the promotion of
stewardesses known as Singapore
Girls has been widely successful and
is a common feature in most of the
airline's advertisements and
Dressed in a version of the Malay Sarong
Kebaya designed by Pierre Balmain in 1968 the
uniform of the Singapore Girl has remained
largely unchanged. Stewards previously wore
light-blue business jackets and grey trousers.
Since June 2008, this has
been redesigned by
Christophe Galibert, artistic
Director of Balmain
The new steward's uniform now features a
single-breasted navy blue suit (jacket and
trousers), a sky blue shirt and different
coloured striped ties. The tie colours
differentiates the four ranks of crew.
Although a successful marketing image for
the airline, the "Singapore Girl" emphasis
received criticisms for its portrayal of
women as subservient to males.
Feminist groups say that its cultural references
are outdated and that most Singaporean women
today are modern and independent.
Pictures: Sanda Foi oreanuş
(slides 11,40 Ioan Mara)
Presentation: Sanda Foi oreanuş
Sound Byron Stingily - Flying High