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How to get a job in graphic or web design

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Forget your portfolio. It's who and what you know that matters. A presentation by Michael Aron to college seniors studying graphic and interaction design.

Forget your portfolio. It's who and what you know that matters. A presentation by Michael Aron to college seniors studying graphic and interaction design.

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  • 1. Forget your portfolio. It’s who andwhat you know that matters. A presentation by Michael Aron to college seniors studying graphic and interaction design.
  • 2. Your teachers and classmatesare really important. Lou Seymour Herb Me Yasuo Jason Peter Lynda
  • 3. Lou, Herb and Seymour wereclassmates at Cooper Union. Lou Seymour Herb
  • 4. They became design legends andhired each other in different ways. Lou Herb Seymour
  • 5. They also were great teachers.on Yasuo Herb Lou Me Seymourda Peter
  • 6. They hired us after school.Herb Me Lynda Jason Lou YasuoSeymour Peter
  • 7. At night, I freelanced for Lou.Herb Lynda Jason Lou Yasuo MeSeymour Peter
  • 8. We played musical chairs a bit.Herb Seymour Lynda Jason Me Lou Yasuo Peter Inc.
  • 9. We played musical chairs a bit.Herb Seymour Me Lou Yasuo Lynda Peter Inc. Jason Inc.
  • 10. Eventually, we all startedour own firms.Yasuo Lynda Me Jason PeterInc. Inc. Inc. Inc. Inc.
  • 11. Jason and I merged our companies.We had 14 employees.Yasuo Lynda PeterInc. Inc. Inc. Me & Jason Inc.
  • 12. Yasuo became one of our biggestclients. Lynda and Peter were ourbiggest competitors. Lynda Peter Inc. Inc.Yasuo Inc. Me & Jason Inc.
  • 13. After 10 years, I left Jason andjoined Peter’s firm.Lynda Me & PeterInc. Inc.
  • 14. After 9 years, I left Peter to joinLynda’s firm—where I am today.Lynda & MeInc.
  • 15. So look around the room and figureout who will be your next boss! Lou Seymour Herb Me Yasuo Jason Peter Lynda
  • 16. Your Craft:headcan Painting Drawing Color theoryhold Typography Art history Designa Photography Design Perspectivelot... Calligraphy Film Sculpture Printmaking Storytelling
  • 17. Disciplines:Editorial Advertising FashionWayfinding Corporate PackagingExhibit Identity IllustrationExperience design Motion design
  • 18. My early tools:Haber rule Typositor Lazy LucyGouache Ruling pen French curvesProportion wheel RapidographRubber cement Waxer
  • 19. Vendors & collaborators:Writers Illustrators PhotographersReps Printers SignmakersRetouchers ProgrammersArchitects Interior designers
  • 20. Operations:Bookkeeping Invoicing PayrollEstimating Tax Profit & lossRent Word Excel PowerpointSalesForce QuickBooksConstant Contact Survey Monkey
  • 21. Basic software:InDesign Illustrator PhotoshopBridge Dreamweaver FlashDeltagraph MacOS AutoCADiMovie iDVD iPhoto FontBookSuitcase FontExplorer KeynotePages GarageBand Acrobat
  • 22. Advanced stuff:FinalCutPro Premiere AvidAfter Effects CSS3 JavascriptPhp JQuery Drupal WordpressJoomla Typekit HTML5iOS SDK iBook Author BalsamiqMedia Queries
  • 23. Lucrative mumbo jumbo:Consulting Business IntelligenceDatabases Analytics SimplificationList management TrainingService design: Value propositionsPersonas Journey mapsService Prototyping
  • 24. If you get it right, you’ll befishing in Italy when you retire. Michael Aron arondesign.com

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