How to get a job in graphic or web design

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Forget your portfolio. It's who and what you know that matters. A presentation by Michael Aron to college seniors studying graphic and interaction design.

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How to get a job in graphic or web design

  1. 1. Forget your portfolio. It’s who andwhat you know that matters. A presentation by Michael Aron to college seniors studying graphic and interaction design.
  2. 2. Your teachers and classmatesare really important. Lou Seymour Herb Me Yasuo Jason Peter Lynda
  3. 3. Lou, Herb and Seymour wereclassmates at Cooper Union. Lou Seymour Herb
  4. 4. They became design legends andhired each other in different ways. Lou Herb Seymour
  5. 5. They also were great teachers.on Yasuo Herb Lou Me Seymourda Peter
  6. 6. They hired us after school.Herb Me Lynda Jason Lou YasuoSeymour Peter
  7. 7. At night, I freelanced for Lou.Herb Lynda Jason Lou Yasuo MeSeymour Peter
  8. 8. We played musical chairs a bit.Herb Seymour Lynda Jason Me Lou Yasuo Peter Inc.
  9. 9. We played musical chairs a bit.Herb Seymour Me Lou Yasuo Lynda Peter Inc. Jason Inc.
  10. 10. Eventually, we all startedour own firms.Yasuo Lynda Me Jason PeterInc. Inc. Inc. Inc. Inc.
  11. 11. Jason and I merged our companies.We had 14 employees.Yasuo Lynda PeterInc. Inc. Inc. Me & Jason Inc.
  12. 12. Yasuo became one of our biggestclients. Lynda and Peter were ourbiggest competitors. Lynda Peter Inc. Inc.Yasuo Inc. Me & Jason Inc.
  13. 13. After 10 years, I left Jason andjoined Peter’s firm.Lynda Me & PeterInc. Inc.
  14. 14. After 9 years, I left Peter to joinLynda’s firm—where I am today.Lynda & MeInc.
  15. 15. So look around the room and figureout who will be your next boss! Lou Seymour Herb Me Yasuo Jason Peter Lynda
  16. 16. Your Craft:headcan Painting Drawing Color theoryhold Typography Art history Designa Photography Design Perspectivelot... Calligraphy Film Sculpture Printmaking Storytelling
  17. 17. Disciplines:Editorial Advertising FashionWayfinding Corporate PackagingExhibit Identity IllustrationExperience design Motion design
  18. 18. My early tools:Haber rule Typositor Lazy LucyGouache Ruling pen French curvesProportion wheel RapidographRubber cement Waxer
  19. 19. Vendors & collaborators:Writers Illustrators PhotographersReps Printers SignmakersRetouchers ProgrammersArchitects Interior designers
  20. 20. Operations:Bookkeeping Invoicing PayrollEstimating Tax Profit & lossRent Word Excel PowerpointSalesForce QuickBooksConstant Contact Survey Monkey
  21. 21. Basic software:InDesign Illustrator PhotoshopBridge Dreamweaver FlashDeltagraph MacOS AutoCADiMovie iDVD iPhoto FontBookSuitcase FontExplorer KeynotePages GarageBand Acrobat
  22. 22. Advanced stuff:FinalCutPro Premiere AvidAfter Effects CSS3 JavascriptPhp JQuery Drupal WordpressJoomla Typekit HTML5iOS SDK iBook Author BalsamiqMedia Queries
  23. 23. Lucrative mumbo jumbo:Consulting Business IntelligenceDatabases Analytics SimplificationList management TrainingService design: Value propositionsPersonas Journey mapsService Prototyping
  24. 24. If you get it right, you’ll befishing in Italy when you retire. Michael Aron arondesign.com

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