Your SlideShare is downloading. ×
Virtual Identity<br />How the internet changes your life<br />Michael Altendorf<br />TEDx Rhein-Main Spring 2011<br />
Imagine the world in 2020…<br />
The web spread into every <br />part of your daily life<br />
2020 - Whereidentityof"THINGS"emerges<br />
What happens with your identity?<br />Kids<br />Social Circle<br />Family<br />Workplace<br />Neighborhood<br />Friends<br />
Today<br />you can see the first changes – <br />your identity went public<br />
… Multiple identities in the real life web<br />
… and sometimes identities in second life web<br />
Did you ever think: Why am I doing this?<br />
Who is defining your identity?<br />
In your analog life you have different kindsof identity<br />
in the digital world you can create a new identity, <br />            …every day<br />
In the digital world the YOUis moving every minute<br />
You on Facebook<br />
You on StudiVZ<br />
You on Twitter<br />
You on Foursquare<br />
You on Flickr<br />
You on Second Life<br />
You on Youporn<br />
Innovation changed your identity <br />
The web has changedtotal openness<br />
You are not anonymous any more<br />
The YOU today is tracked everywhereand stored in massive databases<br />
Real Time Identity<br />
you get identified everywhere<br />
Location Awareness<br />
Dynamic Personalization<br />(…with opt-in)<br />
Instant Personalization<br />Ends your Privacy?<br />
Even in the beginning the net was about the people 		  (Computer Magazine in 1979)<br />
The web never forgets<br />
1996<br />
1997<br />
1998<br />
1999<br />
2004<br />
Privacy has gone<br />
Who shapes your digital identity?<br />
The Social Graph<br />
Trade off Situation<br />Advantages vs. Disadvantages<br />
Paradigm shift?<br />… to a better future<br />
Paradigm shift?<br />… or is it getting even worse?<br />
Product Recognition<br />
Face Recognition<br />
Why are you uploading all that on the web?<br />
New business model:<br />Pay by privacy<br />
Good or Bad?<br />
Advantages<br />
Disadvantages<br />
How do these innovations affect how you feel today and act tomorrow?<br />
The end of privacy gives you the chance to have as many identities as you want<br />But… it is still YOU<br />
Thank You!<br />
Upcoming SlideShare
Loading in...5
×

TEDx Rhein-Main Michael Altendorf February 2011 - Virtual Identity and the end of Privacy? - How the internet changes your life

8,344

Published on

For more info: www.adtelligence.de

4 Comments
21 Likes
Statistics
Notes
No Downloads
Views
Total Views
8,344
On Slideshare
0
From Embeds
0
Number of Embeds
16
Actions
Shares
0
Downloads
0
Comments
4
Likes
21
Embeds 0
No embeds

No notes for slide
  • Did you everthinkabouthow the internet alreadychangedyourlife?What you virtual identity is or what it will be in the future?
  • I make a photo of you and i can check your facebook profle, your friends, your youtube videos, yorholidaypicture and what you boughtatamazon?
  • Ineverysituation of your digital career you have anotheridentity. Foradvertisers, creditcardcompanies, ecommerce shops,
  • The combination oftwitter, facerecognition and mobile data flat allows the convergence of digital and normal life
  • Aresocialnewtorks the paradigmshift in terms of privacy and youridentity?In virtual worlds time playsanotherroleascommunitcation is not synchronized. People canalwaysget to knowmoreabout youIf you do not like that, others will shareinformationabout you
  • Major corporatesdevelop a newbusiness model
  • The advantagesareclearfromcollaboration to communication
  • Stalking, everything is stored, big corporates save everything from your youtube taste to your number of friends, your likes or where you surf on the webCredit card companies calculate then your personal credit risk based on what you ordered on ecommerce shops
  • Transcript of "TEDx Rhein-Main Michael Altendorf February 2011 - Virtual Identity and the end of Privacy? - How the internet changes your life"

    1. 1. Virtual Identity<br />How the internet changes your life<br />Michael Altendorf<br />TEDx Rhein-Main Spring 2011<br />
    2. 2. Imagine the world in 2020…<br />
    3. 3. The web spread into every <br />part of your daily life<br />
    4. 4. 2020 - Whereidentityof"THINGS"emerges<br />
    5. 5. What happens with your identity?<br />Kids<br />Social Circle<br />Family<br />Workplace<br />Neighborhood<br />Friends<br />
    6. 6. Today<br />you can see the first changes – <br />your identity went public<br />
    7. 7. … Multiple identities in the real life web<br />
    8. 8. … and sometimes identities in second life web<br />
    9. 9. Did you ever think: Why am I doing this?<br />
    10. 10. Who is defining your identity?<br />
    11. 11. In your analog life you have different kindsof identity<br />
    12. 12. in the digital world you can create a new identity, <br /> …every day<br />
    13. 13. In the digital world the YOUis moving every minute<br />
    14. 14. You on Facebook<br />
    15. 15. You on StudiVZ<br />
    16. 16. You on Twitter<br />
    17. 17. You on Foursquare<br />
    18. 18. You on Flickr<br />
    19. 19. You on Second Life<br />
    20. 20. You on Youporn<br />
    21. 21. Innovation changed your identity <br />
    22. 22. The web has changedtotal openness<br />
    23. 23. You are not anonymous any more<br />
    24. 24. The YOU today is tracked everywhereand stored in massive databases<br />
    25. 25. Real Time Identity<br />
    26. 26. you get identified everywhere<br />
    27. 27. Location Awareness<br />
    28. 28. Dynamic Personalization<br />(…with opt-in)<br />
    29. 29. Instant Personalization<br />Ends your Privacy?<br />
    30. 30. Even in the beginning the net was about the people (Computer Magazine in 1979)<br />
    31. 31. The web never forgets<br />
    32. 32. 1996<br />
    33. 33. 1997<br />
    34. 34. 1998<br />
    35. 35. 1999<br />
    36. 36. 2004<br />
    37. 37. Privacy has gone<br />
    38. 38. Who shapes your digital identity?<br />
    39. 39. The Social Graph<br />
    40. 40. Trade off Situation<br />Advantages vs. Disadvantages<br />
    41. 41. Paradigm shift?<br />… to a better future<br />
    42. 42. Paradigm shift?<br />… or is it getting even worse?<br />
    43. 43. Product Recognition<br />
    44. 44. Face Recognition<br />
    45. 45. Why are you uploading all that on the web?<br />
    46. 46. New business model:<br />Pay by privacy<br />
    47. 47. Good or Bad?<br />
    48. 48. Advantages<br />
    49. 49. Disadvantages<br />
    50. 50. How do these innovations affect how you feel today and act tomorrow?<br />
    51. 51. The end of privacy gives you the chance to have as many identities as you want<br />But… it is still YOU<br />
    52. 52. Thank You!<br />

    ×