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SOCIAL TARGETING - targeting on social networks, facebook connect and the future of advertising - ADTELLIGENCE presentation at BVDW Jan2011
SOCIAL TARGETING - targeting on social networks, facebook connect and the future of advertising - ADTELLIGENCE presentation at BVDW Jan2011
SOCIAL TARGETING - targeting on social networks, facebook connect and the future of advertising - ADTELLIGENCE presentation at BVDW Jan2011
SOCIAL TARGETING - targeting on social networks, facebook connect and the future of advertising - ADTELLIGENCE presentation at BVDW Jan2011
SOCIAL TARGETING - targeting on social networks, facebook connect and the future of advertising - ADTELLIGENCE presentation at BVDW Jan2011
SOCIAL TARGETING - targeting on social networks, facebook connect and the future of advertising - ADTELLIGENCE presentation at BVDW Jan2011
SOCIAL TARGETING - targeting on social networks, facebook connect and the future of advertising - ADTELLIGENCE presentation at BVDW Jan2011
SOCIAL TARGETING - targeting on social networks, facebook connect and the future of advertising - ADTELLIGENCE presentation at BVDW Jan2011
SOCIAL TARGETING - targeting on social networks, facebook connect and the future of advertising - ADTELLIGENCE presentation at BVDW Jan2011
SOCIAL TARGETING - targeting on social networks, facebook connect and the future of advertising - ADTELLIGENCE presentation at BVDW Jan2011
SOCIAL TARGETING - targeting on social networks, facebook connect and the future of advertising - ADTELLIGENCE presentation at BVDW Jan2011
SOCIAL TARGETING - targeting on social networks, facebook connect and the future of advertising - ADTELLIGENCE presentation at BVDW Jan2011
SOCIAL TARGETING - targeting on social networks, facebook connect and the future of advertising - ADTELLIGENCE presentation at BVDW Jan2011
SOCIAL TARGETING - targeting on social networks, facebook connect and the future of advertising - ADTELLIGENCE presentation at BVDW Jan2011
SOCIAL TARGETING - targeting on social networks, facebook connect and the future of advertising - ADTELLIGENCE presentation at BVDW Jan2011
SOCIAL TARGETING - targeting on social networks, facebook connect and the future of advertising - ADTELLIGENCE presentation at BVDW Jan2011
SOCIAL TARGETING - targeting on social networks, facebook connect and the future of advertising - ADTELLIGENCE presentation at BVDW Jan2011
SOCIAL TARGETING - targeting on social networks, facebook connect and the future of advertising - ADTELLIGENCE presentation at BVDW Jan2011
SOCIAL TARGETING - targeting on social networks, facebook connect and the future of advertising - ADTELLIGENCE presentation at BVDW Jan2011
SOCIAL TARGETING - targeting on social networks, facebook connect and the future of advertising - ADTELLIGENCE presentation at BVDW Jan2011
SOCIAL TARGETING - targeting on social networks, facebook connect and the future of advertising - ADTELLIGENCE presentation at BVDW Jan2011
SOCIAL TARGETING - targeting on social networks, facebook connect and the future of advertising - ADTELLIGENCE presentation at BVDW Jan2011
SOCIAL TARGETING - targeting on social networks, facebook connect and the future of advertising - ADTELLIGENCE presentation at BVDW Jan2011
SOCIAL TARGETING - targeting on social networks, facebook connect and the future of advertising - ADTELLIGENCE presentation at BVDW Jan2011
SOCIAL TARGETING - targeting on social networks, facebook connect and the future of advertising - ADTELLIGENCE presentation at BVDW Jan2011
SOCIAL TARGETING - targeting on social networks, facebook connect and the future of advertising - ADTELLIGENCE presentation at BVDW Jan2011
SOCIAL TARGETING - targeting on social networks, facebook connect and the future of advertising - ADTELLIGENCE presentation at BVDW Jan2011
SOCIAL TARGETING - targeting on social networks, facebook connect and the future of advertising - ADTELLIGENCE presentation at BVDW Jan2011
SOCIAL TARGETING - targeting on social networks, facebook connect and the future of advertising - ADTELLIGENCE presentation at BVDW Jan2011
SOCIAL TARGETING - targeting on social networks, facebook connect and the future of advertising - ADTELLIGENCE presentation at BVDW Jan2011
SOCIAL TARGETING - targeting on social networks, facebook connect and the future of advertising - ADTELLIGENCE presentation at BVDW Jan2011
SOCIAL TARGETING - targeting on social networks, facebook connect and the future of advertising - ADTELLIGENCE presentation at BVDW Jan2011
SOCIAL TARGETING - targeting on social networks, facebook connect and the future of advertising - ADTELLIGENCE presentation at BVDW Jan2011
SOCIAL TARGETING - targeting on social networks, facebook connect and the future of advertising - ADTELLIGENCE presentation at BVDW Jan2011
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SOCIAL TARGETING - targeting on social networks, facebook connect and the future of advertising - ADTELLIGENCE presentation at BVDW Jan2011

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SOCIAL TARGETING - targeting on social networks, facebook connect and the future of advertising - ADTELLIGENCE presentation at BVDW Jan2011 …

SOCIAL TARGETING - targeting on social networks, facebook connect and the future of advertising - ADTELLIGENCE presentation at BVDW Jan2011
The social networks with massive user generated profiles will change the way online marketing will happen in the future. Social targeting on users' interests will increase click rates and conversions. New market intelligence and analytics platforms will ecommerce shops bring new potential in dynamic personalization of shops

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  • 1. Social Targeting<br />BVDW Fachgruppe Social Media<br />25. Januar 2011<br />Michael Altendorf<br />
  • 2. ABOUT ADTELLIGENCE<br />SOCIALTARGETING<br />TRENDS 2011<br />DATENSCHUTZ<br />PERSONALISERTE WERBUNG<br />VORTEILE FÜRs ONLINE MARKETING<br />
  • 3. Die neue Dimension der Zielgruppenansprache<br />SOCIAL TARGETINGUser Profile Targeting – Zielgruppentargeting basierend auf echten Profildaten aus Social Networks<br />DSPTECHNOLOGYTargeting übergreifend über Seiten, basierend auf Nutzern<br />REPORTING&amp; ANALYTICSNutzen Sie Market Intelligence, Analytics Monitoring –um mehr über Ihre Plattform und die Nutzer zu erfahren.<br />KAMPAGNEN MANAGEMENTKampagnenmanagement, Mediaplanning und Media Buying über eine Plattform mit integrierter ERP und CRM Anbindung<br />SELBSTBUCHUNGS PLATTFORMBuchen Sie Ihre Kampagnen bei einer Vielzahl von Publishern ein und optimieren Sie die Performance noch während der Laufzeit. <br />
  • 4. <ul><li>SaaS Platform scalable on cloud computing
  • 5. White Label Technology
  • 6. Standalone Self-Service &amp; ad booking platform
  • 7. User Management (Administration, Advertiser, Agency, Publisher, and many more)
  • 8. Automated Billing / Invoicing for publisher and advertiser
  • 9. Integrated into your CRM / ERP System
  • 10. Automated Reporting &amp; Analytics (OLAP/business intelligence engine)
  • 11. Fully customizable</li></ul>OverviewADTELLIGENCESocial Media Advertising Platform<br />ADTELLIGENCESocial Media Advertising Platform<br />DSP &amp; Self-booking Platform<br />Interest &amp; Geo Targeting Engine<br />Analytics &amp; Reporting<br />New Market Intelligence<br />Payment &amp; Invoicing<br />
  • 12. ADTELLIGENCE Platform Highlights<br />BUSINESS INTELLIGENCE<br />SELF-BOOKINGPLATFORM<br />ANALYTICS2.0<br />GEOTARGETING<br />DEMOGRAPHICTARGETING<br />AUDIENCETARGETING<br />
  • 13. SOCIALTARGETING<br />TRENDS 2011<br />DATENSCHUTZ<br />PERSONALISERTE WERBUNG<br />VORTEILE FÜRs ONLINE MARKETING<br />
  • 14. SOCIALTARGETING<br />Social Targeting ermöglicht es die Werbung anhand realer Nutzerdaten auzuliefern. Dabei kann die Werbung basierend auf Alter, Geschlecht, Geo Informationen - wie GPS Daten - Beruf oder Interessen ausgeliefert werden. Die die Profile können in Echtzeit berechnet und geclusterst werden.<br />Was ist Social Targeting?<br />
  • 15. Die richtige Zielgruppe erreichen<br />Old Sales Funnel<br />Raise conversion rates with ADTELLIGENCE<br />ADTELLIGENCE<br />Sales funnel today:<br />The possibilities are exhausted<br />You can only channel people who are already actively searching for your shop.<br />The ADTELLIGENCE SOCIAL MEDIA ADVERTISING PLATFORM brings you new customers<br />With ADTELLIGENCE you can direct your users straight to the right landing page, because you already know their interests. Show only the products that your users will like – minimize wastage and increase sales. <br />
  • 16. TRENDS2011<br />DATENSCHUTZ<br />PERSONALISERTE WERBUNG<br />VORTEILE FÜRs ONLINE MARKETING<br />
  • 17. <ul><li>SOCIALNETWORKSFacebook: 600 Millionen Mitglieder, ca. 1,5 Mrd $ Umsatz
  • 18. LOCATION-BASEDSERVICESGroupon, Google StreetView, …
  • 19. MOBILEAPPSÜber 10Mrd Downloads im App Store</li></ul>Trends 2010<br />
  • 20. AUGMENTEDREALITYGoogle Goggles, Face Recognition etc.<br />LOCATIONAWARENESSFoursquare, Groupon, Twitter, FB Places etc.<br />DYNAMICPERSONALIZATIONSingle-Sign On, Dynamische Webseiten AnpassungInstant Personalization<br />Trends 2011<br />
  • 21. <ul><li>GOOGLEGOGGLESVerschmelzung von online und offline Daten
  • 22. FACERECOGNITIONAutomatischer Fotoabgleich mit Sozialen Netzwerken
  • 23. VIRTUAL GAMESLayar Arcade Games</li></ul>1. Augmented Reality<br />
  • 24. <ul><li>FOURSQUARE
  • 25. GROUPON
  • 26. TWITTER
  • 27. FACEBOOK</li></ul>2. Location Awareness<br />
  • 28. <ul><li>SINGLE-SIGN ON SERVICES
  • 29. CONTENT PERSONALIZATIONImmer mehr Seiten können personalisiert werden</li></ul>3. Dynamic Personalization<br />
  • 30. PUBLISHER 2.0 <br />Amazon Instant Personalization<br />Beispiele<br />
  • 31. Alle basieren auf Daten, die in Echtzeit vom Nutzer direkt erhoben werden<br />Was haben alle Trends gemeinsam?<br />
  • 32. DATENSCHUTZ<br />PERSONALISERTE WERBUNG<br />VORTEILE FÜRs ONLINE MARKETING<br />
  • 33. Möglichkeiten fürs Online Marketing<br />
  • 34. Datenschutz<br />
  • 35. Dienste wie Facebook Connect, die neue Graph API oder auch Open Social erlauben die Personalisierung von Angeboten auch außerhalb der Communities<br />Hintergrund: Was macht Facebook mit dem Like Button?<br /> Der Like Button sammelt nur Interessen für das Targeting bei Facebook ein Dadurch können Nutzer einfacher kategorisiert werden<br />
  • 36. PERSONALISIERTE WERBUNG<br />VORTEILE FÜRs ONLINE MARKETING<br />
  • 37. Welche Daten gibt es?<br />
  • 38. Der Targeting Prozess<br />
  • 39. VORTEILE FÜRs ONLINE MARKETING<br />
  • 40. <ul><li>EXTREMPRÄZISES TARGETING
  • 41. TRANSPARENT DURCH AKTIVES NUTZER OPT-IN
  • 42. PERSONALISIERUNGDER WERBUNG &amp; DES SEITENINHALTS
  • 43. VORTEILE DER SNS IM MITTELPUNKT STEHEN</li></ul>Vorteile fürs online Marketing<br />
  • 44. <ul><li>HÖHERE KLICKRATEN</li></ul>Angepasste Zielgruppen für Werbung erstellen  Höhere Klickraten und bessere Conversions<br /><ul><li>PROZESSAUTOMATISIERUNG</li></ul>Automatiserung des Targetings durch die Social Media Advertising Platform (Zielgruppenerstellung, Kampagnen- und Bannerverwaltung, Reporting und Payment)<br />Vorteile für Mediaagenturen<br />
  • 45. <ul><li>CONVERSION OPTIMIERUNG
  • 46. NEUEZIELGRUPPEN FINDEN
  • 47. STREUVERLUSTEMINIMIEREN
  • 48. SEITEN DYNAMISCH ANPASSEN</li></ul>Vorteile für eCommerce<br />
  • 49. <ul><li>HÖHERE WERBEEINNAHMEN</li></ul>Durch exaktere Zielgruppenbestimmung<br /><ul><li>SINGLE SIGN ON MACHT SOCIAL NETWORKS UNVERZICHTBAR</li></ul>Login Möglichkeit auch auf Web 1.0 Seiten<br /><ul><li>VERBESSERUNG DES NUTZERERLEBNISSES</li></ul>Weil die Nutzer nicht durch unangemessene Werbung gestört werden<br />Vorteile für Social Networks<br />
  • 50. Geo Targeting 2.0 – Verschmelzung von Web und Mobile<br />
  • 51. Die heterogene Zielgruppe eines Social Networks wird zu einem Vorteil bei seitenübergreifendem Targeting<br /><ul><li>BESSERE CPOs BEI ECOMMERCE SHOPS
  • 52. HÖHERE TKPS FÜR PUBLISHER
  • 53. MINIMALE STREUVERLUSTE
  • 54. ANALYTICS &amp; MARKTFORSCHUNG</li></ul>Social Targeting als fester Bestandteil im Online Marketing<br />
  • 55. MORE….<br />CHECK IT OUT: WWW.ADTELLIGENCE.DE<br />BECOME A FAN: WWW.FACEBOOK.COM/ADTELLIGENCE<br />
  • 56. SOCIAL GRAPH ANALYSIS<br />http://apps.facebook.com/friendtelligence<br />
  • 57. <ul><li>Durchsuchen Sie Facebook und finden Sie heraus, was Ihre Zielgruppe über Ihr Unternehmen schreibt
  • 58. Analysieren Sie, wie sich Ihre Konkurrenz auf Facebook verhält
  • 59. Integrieren Sie diese Informationen in Ihre Social Media Strategie
  • 60. Generieren Sie Leads und erreichen Sie Ihre Kudnen direkt
  • 61. Suchen und filtern Sie öffentliche Beiträge auf Facebook und in anderen Social (Werbe basiertes Business ist hier eine Option)</li></ul>…und mehr…Social search engine &amp; Social Media Monitoring<br />http://search.adtelligence.de/<br />
  • 62. VIELEN DANK<br />CHECK IT OUT: WWW.ADTELLIGENCE.DE<br />BECOME A FAN: WWW.FACEBOOK.COM/ADTELLIGENCE<br />

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