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Michael Altendorf, ADTELLIGENCE - How to start a Venture
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Michael Altendorf, ADTELLIGENCE - How to start a Venture

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  • 1. Create the worldwide leadingdata driven 1 to 1 digital marketing platformFULLY AUTOMATED // PERSONALIZED & TARGETED // BASED ON REAL TIME DATA
  • 2. We create the future of the digital age WHERE EVERY INDIVIDUAL GETS THE RIGHT CONTENT HE IS INTERESTED IN WITHOUT SEARCHING FOR ONLY SEES ADS HE IS INTERESTED IN AND RECEIVES THE RIGHT RECOMMENDATIONS FOR PRODUCTS & THINGS HE LIKES IN REAL TIME AND ON ANY DEVICE
  • 3. 
  • 4. http://
  • 5. Optimize your marketing process
  • 6. PERSONALIZATIONFOR E-COMMERCEAND GENERATES APERSONALIZED LANDING-PAGES
  • 7. HOW TO START A VENTURE?
  • 8. THE IDEACOMES FIRST
  • 9. 
  • 10. •••••
  • 11.        
  • 12.  
  • 13.  
  • 14. Source: Forbes Magazine
  • 15.     
  • 16. 1 Infrastructure 2 Offering 3 3 Customer Core Partner Customer Customer Competencies Network Relationship Segments Value Proposition Value Distribution Configuration Model Costs 4 Finance Revenue Model Source: A. Osterwalder Business Model Design Template
  • 17. 
  • 18. SearchCustomer Discovery Customer Validation Pivot
  • 19. 
  • 20. Where toenter themarket?
  • 21. WEB 2.0 TOOLBOX  Viral MarketingEarly Adopter Marketing Buzz & Guerilla Marketing Blogging & Twittering  Brand Page  Facebook Fan Pages Online Events / Webinar Youtube Video PR  Company Radio & TV
  • 22. • There is some time between order entry and cash flow •• This can become your core • problem depending on your • business model• • If you have contracts, the bank can be used for this but not unlimited
  • 23. • • • …cash flow break even is important, not just in the books•
  • 24.  Look for talent not for CV  Like in a rock band: All instruments have to be played and not everybody can play everything at the same time•  Motivation is more• important than previous internships  •Grades make no good great sales guy• Very important to find 5 key people in the company  In the beginning you need 2: one to sell, one to build  Later you need: CEO, VP Sales, COO, CFO, CTO/visionary
  • 25.   •   • • •  
  • 26. 
  • 27. • Selling to Google is best, but there are many other which are ready to buy• IPO – not necessary, you can use private equity first• As an expert first before you sell (M&A advisors in London, NY , silicon valley)• Stay with your company?• Merger with competitor• …
  • 28. THANK YOU!
  • 29. 
  • 30.     Source: Wooga
  • 31.  
  • 32. 