Social Media  Orange County Register Communications
Why Social Media  <ul><li>Your audience is there (Facebook, Twitter, LinkedIn, FourSquare) </li></ul><ul><li>Same marketin...
Social Media  Source:  Nielsen Company ( http://blog.nielsen.com/nielsenwire/online_mobile/facebook-users-average-7-hrs-a-...
Social Media Project Road Map Listen & Monitor <ul><li>Month 1 </li></ul><ul><li>Setup Social Channels </li></ul><ul><li>B...
Custom Twitter Background
Custom Twitter Background
Custom Profile Picture
Custom Tabs
Custom Tabs
Custom Welcome Tabs
Contest Example Beginning of contest: 80 likes End of contest: 714 likes
Foursquare Options <ul><li>Set up specials </li></ul><ul><li>Claim properties </li></ul><ul><li>Enter Categories </li></ul...
Create Posts/Add Photos/Respond to Comments
Reporting Examples
Social Media Management – $900 Per Month Package <ul><li>12 month minimum contract. </li></ul><ul><li>Includes competitors...
Social Media Management – $900 Per Month Package  (continued) <ul><li>Develop and plan effective and unique interactive co...
Social Media Management – $499 Per Month Package <ul><li>12 month minimum commitment. </li></ul><ul><li>First month $750 f...
Social Media Management – $499 Per Month Package  (continued) <ul><li>Create postings and content. </li></ul><ul><ul><li>A...
Social Media Management – $300 Strategy Only <ul><li>Competitors Analysis </li></ul><ul><li>Strategy </li></ul><ul><ul><li...
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Social Media

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A presentation that I created for work that Sales Representatives can take out on appointments.

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Social Media

  1. 1. Social Media Orange County Register Communications
  2. 2. Why Social Media <ul><li>Your audience is there (Facebook, Twitter, LinkedIn, FourSquare) </li></ul><ul><li>Same marketing concepts; new media </li></ul><ul><li>Social media provides you with the unique opportunity to have a direct relationship with your audience – to listen to and speak with them regularly and immediately . </li></ul><ul><li>If you’re not monitoring what is being said online about you, your brand might be getting tarnished without you even knowing it! </li></ul>
  3. 3. Social Media Source: Nielsen Company ( http://blog.nielsen.com/nielsenwire/online_mobile/facebook-users-average-7-hrs-a-month-in-january-as-a-digital-universe-expands/ ) Source: Scarborough Research 2010 r2 <ul><li>Social networking now takes up 22.7% of users’ computer time . </li></ul><ul><li>There are now over 600 million Facebook users in over 100 countries worldwide. </li></ul><ul><li>There are over 93 million Twitter accounts worldwide. </li></ul><ul><li>Facebook users spend over 7 hours per month on the site , more than people typically spend on these other sites combined ! </li></ul><ul><li>There are 945,461 OC adults who have used the Internet for Social Networking in the past month. This represents 41% of all OC adults. </li></ul>
  4. 4. Social Media Project Road Map Listen & Monitor <ul><li>Month 1 </li></ul><ul><li>Setup Social Channels </li></ul><ul><li>Brand Analysis </li></ul><ul><li>Campaign Planning/Strategy </li></ul><ul><li>Campaign Optimization Checklist </li></ul><ul><li>Create Pages & Custom Tabs </li></ul><ul><li>Develop Posting Schedule </li></ul><ul><li>Twitter Background/Profile Picture </li></ul><ul><li>Welcome images </li></ul><ul><li>Month 2 </li></ul><ul><li>Custom Tab Approvals </li></ul><ul><li>Execute Postings </li></ul><ul><li>Online monitoring/Listening </li></ul><ul><li>Execute Strategy </li></ul><ul><li>Month 3 </li></ul><ul><li>Campaign Strategy </li></ul><ul><li>Changes </li></ul><ul><li>Postings </li></ul><ul><li>Monitoring/Listening </li></ul><ul><li>Engaging </li></ul><ul><li>Reporting </li></ul><ul><li>Month 4 </li></ul><ul><li>Changes </li></ul><ul><li>Postings </li></ul><ul><li>Monitoring/Listening </li></ul><ul><li>Engaging </li></ul><ul><li>Reporting </li></ul><ul><li>Month 5 </li></ul><ul><li>Changes </li></ul><ul><li>Postings </li></ul><ul><li>Monitoring/Listening </li></ul><ul><li>Engaging </li></ul><ul><li>Reporting </li></ul><ul><li>Month 6 - 12 </li></ul><ul><li>6 month review </li></ul><ul><li>Campaign Strategy </li></ul><ul><li>Changes </li></ul><ul><li>Postings </li></ul><ul><li>Monitoring/Listening </li></ul><ul><li>Reporting </li></ul>Engage & Respond
  5. 5. Custom Twitter Background
  6. 6. Custom Twitter Background
  7. 7. Custom Profile Picture
  8. 8. Custom Tabs
  9. 9. Custom Tabs
  10. 10. Custom Welcome Tabs
  11. 11. Contest Example Beginning of contest: 80 likes End of contest: 714 likes
  12. 12. Foursquare Options <ul><li>Set up specials </li></ul><ul><li>Claim properties </li></ul><ul><li>Enter Categories </li></ul><ul><li>Tag Business </li></ul><ul><li>Link Twitter </li></ul>
  13. 13. Create Posts/Add Photos/Respond to Comments
  14. 14. Reporting Examples
  15. 15. Social Media Management – $900 Per Month Package <ul><li>12 month minimum contract. </li></ul><ul><li>Includes competitors analysis. </li></ul><ul><li>Custom strategy every 3 months. </li></ul><ul><ul><li>Meet with client for needs analysis and new goals. </li></ul></ul><ul><ul><li>Meet with client to present strategy. </li></ul></ul><ul><li>Set up </li></ul><ul><ul><li>Custom Facebook tabs. </li></ul></ul><ul><ul><li>Custom Twitter background. </li></ul></ul><ul><ul><li>Custom Facebook profile picture. </li></ul></ul><ul><li>Bi-weekly conference call to discuss progress and next steps. </li></ul><ul><li>Campaign management. </li></ul><ul><ul><li>12 hours per month. </li></ul></ul><ul><li>Foursquare management if applicable. </li></ul>
  16. 16. Social Media Management – $900 Per Month Package (continued) <ul><li>Develop and plan effective and unique interactive contests that encourages participation. </li></ul><ul><li>Recommendations for social media optimization. </li></ul><ul><li>Create postings and content. </li></ul><ul><ul><li>Photos/Videos </li></ul></ul><ul><ul><li>Articles </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Questions to engage </li></ul></ul><ul><ul><li>Appropriate responses </li></ul></ul><ul><li>Receive monthly progress reports. </li></ul><ul><ul><li>Number of clicks on articles and links </li></ul></ul><ul><ul><li>Growth of accounts </li></ul></ul><ul><ul><li>Number of interactions </li></ul></ul><ul><ul><li>Number of followers </li></ul></ul><ul><ul><li>Number of likes </li></ul></ul>
  17. 17. Social Media Management – $499 Per Month Package <ul><li>12 month minimum commitment. </li></ul><ul><li>First month $750 for set up. </li></ul><ul><li>Includes competitors analysis. </li></ul><ul><li>Custom strategy provided in the 1 st and 6 th months. </li></ul><ul><ul><li>Meet with client for needs analysis and new goals. </li></ul></ul><ul><ul><li>Meet with client to present strategy. </li></ul></ul><ul><li>Set up. </li></ul><ul><ul><li>Custom Facebook tabs (up to 2). </li></ul></ul><ul><ul><li>Custom Twitter background. </li></ul></ul><ul><li>Campaign management. </li></ul><ul><ul><li>6 hours per month. </li></ul></ul><ul><li>Monthly conference call. </li></ul>
  18. 18. Social Media Management – $499 Per Month Package (continued) <ul><li>Create postings and content. </li></ul><ul><ul><li>Articles </li></ul></ul><ul><ul><li>Photos/Videos </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Questions to engage </li></ul></ul><ul><ul><li>Appropriate responses </li></ul></ul><ul><li>Reporting given every 3 months. </li></ul><ul><ul><li>Number of clicks on article and links </li></ul></ul><ul><ul><li>Number of interactions </li></ul></ul><ul><ul><li>Number of followers </li></ul></ul><ul><ul><li>Number of likes </li></ul></ul><ul><ul><li>Growth of accounts </li></ul></ul>
  19. 19. Social Media Management – $300 Strategy Only <ul><li>Competitors Analysis </li></ul><ul><li>Strategy </li></ul><ul><ul><li>Any applicable social platforms </li></ul></ul><ul><ul><li>Includes suggestions on social media optimization </li></ul></ul><ul><li>Consultation </li></ul>
  20. 20. Thank You

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