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A presentation that I created for work that Sales Representatives can take out on appointments.

A presentation that I created for work that Sales Representatives can take out on appointments.

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    Social Media Social Media Presentation Transcript

    • Social Media Orange County Register Communications
    • Why Social Media
      • Your audience is there (Facebook, Twitter, LinkedIn, FourSquare)
      • Same marketing concepts; new media
      • Social media provides you with the unique opportunity to have a direct relationship with your audience – to listen to and speak with them regularly and immediately .
      • If you’re not monitoring what is being said online about you, your brand might be getting tarnished without you even knowing it!
    • Social Media Source: Nielsen Company ( http://blog.nielsen.com/nielsenwire/online_mobile/facebook-users-average-7-hrs-a-month-in-january-as-a-digital-universe-expands/ ) Source: Scarborough Research 2010 r2
      • Social networking now takes up 22.7% of users’ computer time .
      • There are now over 600 million Facebook users in over 100 countries worldwide.
      • There are over 93 million Twitter accounts worldwide.
      • Facebook users spend over 7 hours per month on the site , more than people typically spend on these other sites combined !
      • There are 945,461 OC adults who have used the Internet for Social Networking in the past month. This represents 41% of all OC adults.
    • Social Media Project Road Map Listen & Monitor
      • Month 1
      • Setup Social Channels
      • Brand Analysis
      • Campaign Planning/Strategy
      • Campaign Optimization Checklist
      • Create Pages & Custom Tabs
      • Develop Posting Schedule
      • Twitter Background/Profile Picture
      • Welcome images
      • Month 2
      • Custom Tab Approvals
      • Execute Postings
      • Online monitoring/Listening
      • Execute Strategy
      • Month 3
      • Campaign Strategy
      • Changes
      • Postings
      • Monitoring/Listening
      • Engaging
      • Reporting
      • Month 4
      • Changes
      • Postings
      • Monitoring/Listening
      • Engaging
      • Reporting
      • Month 5
      • Changes
      • Postings
      • Monitoring/Listening
      • Engaging
      • Reporting
      • Month 6 - 12
      • 6 month review
      • Campaign Strategy
      • Changes
      • Postings
      • Monitoring/Listening
      • Reporting
      Engage & Respond
    • Custom Twitter Background
    • Custom Twitter Background
    • Custom Profile Picture
    • Custom Tabs
    • Custom Tabs
    • Custom Welcome Tabs
    • Contest Example Beginning of contest: 80 likes End of contest: 714 likes
    • Foursquare Options
      • Set up specials
      • Claim properties
      • Enter Categories
      • Tag Business
      • Link Twitter
    • Create Posts/Add Photos/Respond to Comments
    • Reporting Examples
    • Social Media Management – $900 Per Month Package
      • 12 month minimum contract.
      • Includes competitors analysis.
      • Custom strategy every 3 months.
        • Meet with client for needs analysis and new goals.
        • Meet with client to present strategy.
      • Set up
        • Custom Facebook tabs.
        • Custom Twitter background.
        • Custom Facebook profile picture.
      • Bi-weekly conference call to discuss progress and next steps.
      • Campaign management.
        • 12 hours per month.
      • Foursquare management if applicable.
    • Social Media Management – $900 Per Month Package (continued)
      • Develop and plan effective and unique interactive contests that encourages participation.
      • Recommendations for social media optimization.
      • Create postings and content.
        • Photos/Videos
        • Articles
        • Events
        • Questions to engage
        • Appropriate responses
      • Receive monthly progress reports.
        • Number of clicks on articles and links
        • Growth of accounts
        • Number of interactions
        • Number of followers
        • Number of likes
    • Social Media Management – $499 Per Month Package
      • 12 month minimum commitment.
      • First month $750 for set up.
      • Includes competitors analysis.
      • Custom strategy provided in the 1 st and 6 th months.
        • Meet with client for needs analysis and new goals.
        • Meet with client to present strategy.
      • Set up.
        • Custom Facebook tabs (up to 2).
        • Custom Twitter background.
      • Campaign management.
        • 6 hours per month.
      • Monthly conference call.
    • Social Media Management – $499 Per Month Package (continued)
      • Create postings and content.
        • Articles
        • Photos/Videos
        • Events
        • Questions to engage
        • Appropriate responses
      • Reporting given every 3 months.
        • Number of clicks on article and links
        • Number of interactions
        • Number of followers
        • Number of likes
        • Growth of accounts
    • Social Media Management – $300 Strategy Only
      • Competitors Analysis
      • Strategy
        • Any applicable social platforms
        • Includes suggestions on social media optimization
      • Consultation
    • Thank You