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Blogging
Blogging
Blogging
Blogging
Blogging
Blogging
Blogging
Blogging
Blogging
Blogging
Blogging
Blogging
Blogging
Blogging
Blogging
Blogging
Blogging
Blogging
Blogging
Blogging
Blogging
Blogging
Blogging
Blogging
Blogging
Blogging
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Blogging

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Blogging Power Point to accompany http://mrk634blogging.wordpress.com/

Blogging Power Point to accompany http://mrk634blogging.wordpress.com/

Published in: Business, Technology
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  • 1. BLOGGINGJohn Carroll and Michael Accardi
  • 2. Profit or Hosted vs Blogging toWHAT? Tools B2B vs B2C RSS Resources Workshop Not? Not Market• Weblog• Chronicles information• Diary type commentary• Personal or Professional• Scope can be narrow or wide• Engaging
  • 3. Profit or Hosted vs Blogging toWhat? TOOLS B2B vs B2C RSS Resources Workshop Not? Not Market • Wordpress.org/Wordpress.com • Moveable Type • Blogger • Posterous • Tumblr
  • 4. Profit or Hosted vs Blogging toWhat? TOOLS B2B vs B2C RSS Resources Workshop Not? Not MarketWORDPRESS • One of the most popular blogging platforms • Wordpress products are free (with some pay features) • Fairly intimidating initially WordPress.org • Software downloaded to personal computer • Non-Hosted WordPress.com • Web-based • Hosted blog • Extensive overview to be done during workshop
  • 5. Profit or Hosted vs Blogging toWhat? TOOLS B2B vs B2C RSS Resources Workshop Not? Not MarketMOVEABLE TYPE • Offers the standard blogging features • Offers three distinct packages (Basic, Pro and Advanced) • Non-hosted • Business blogging platform
  • 6. Profit or Hosted vs Blogging toWhat? TOOLS B2B vs B2C RSS Resources Workshop Not? Not Market BLOGGER • Google blogging platform • Full integration with other Google products (AdSense and Google+) • Simple and easy-to-use • Offers Mobile customization options
  • 7. Profit or Hosted vs Blogging toWhat? TOOLS B2B vs B2C RSS Resources Workshop Not? Not Market POSTEROUS • Focused towards media sharing • Streamlined platform • Feels like a social media platform more than a blogging service • Offers unique security features • Can use Google Analytics
  • 8. Profit or Hosted vs Blogging toWhat? TOOLS B2B vs B2C RSS Resources Workshop Not? Not Market TUMBLR • Customizable templates (HTML and CSS) • Create personal templates • Analytics compatible • In between traditional and micro blogging • Option to host away from Tumblr server • Tumblr Tuesday and Unfollow Friday
  • 9. Profit or Hosted vs Blogging toWhat? TOOLS B2B vs B2C RSS Resources Workshop Not? Not Market
  • 10. Profit or Hosted vs Blogging toWhat? Tools B2B vs B2C RSS Resources Workshop Not? Not Market B2B • Appeal to the long B2B selling process • Use the blog to make information easily available • B2B Blogging goals • Brand awareness • Client engagement • Drive traffic B2C • Develop a community • Create a brand experience and nurture loyalty • Focus on the community not the company
  • 11. PROFIT OR Hosted vs Blogging toWhat? Tools B2B vs B2C RSS Resources Workshop NOT? Not Market FOR-PROFIT • Community focus • Interaction NOT-FOR-PROFIT • Donation Driver • Blog should be usable in case of disaster (Red Cross Blog ex.) • Keep blogs simple and appealing
  • 12. Profit or HOSTED VS Blogging toWhat? Tools B2B vs B2C RSS Resources Workshop Not? NON HOSTED MarketHOSTED NON HOSTEDPros Pros • Free • Analytics friendly • Quick • Easier to monetize • User Friendly • Creative controlCons Cons •Little design control • 3rd party required • HTML/CSS limited (some) • Technical expertise needed
  • 13. Profit or Hosted vs Blogging toWhat? Tools B2B vs B2C RSS Resources Workshop Not? Not Market WHAT IS RSS? • Rich Site Summary or Real Simple Syndication • XML based (Extensible Markup Language) • Used to consolidate content into one location (Reader) • Content distribution system • Free/easy promotion channel
  • 14. Profit or Hosted vs Blogging toWhat? Tools B2B vs B2C RSS Resources Workshop Not? Not Market SUBSCRIBERS DESKTOP BASED • Mozilla Thunderbird • Opera • NetNewsWire (Mac) • Snownews (Linux) • RSSOwl (All) WEB BASED • Google Reader • Yahoo Reader • Newsgator • Netvibes
  • 15. Profit or Hosted vs Blogging toWhat? Tools B2B vs B2C RSS Resources Workshop Not? Not Market MANAGEMENT • Feedburner • WebPasties • FeedPass • Yahoo Pipes*
  • 16. Profit or Hosted vs BLOGGINGWhat? Tools B2B vs B2C RSS Resources Workshop Not? Not TO MARKET • Focus/Objectives • Influence • Content calendar • SEO/keywords • Elements of a blog • How often do you write • Social aspect?
  • 17. Profit or Hosted vs BLOGGINGWhat? Tools B2B vs B2C RSS Resources Workshop Not? Not TO MARKET FOCUS/OBJECTIVES • Whats YOUR goal? • What topics or fields are you interested in? • Whats your perspective? • Whos your audience?
  • 18. Profit or Hosted vs BLOGGINGWhat? Tools B2B vs B2C RSS Resources Workshop Not? Not TO MARKET
  • 19. Profit or Hosted vs BLOGGINGWhat? Tools B2B vs B2C RSS Resources Workshop Not? Not TO MARKET CONTENT CALENDAR • Organize content schedule • Allocation of resources (people) • Satisfies objectives and maintains focus • Social channel management • Shareable
  • 20. Profit or Hosted vs BLOGGINGWhat? Tools B2B vs B2C RSS Resources Workshop Not? Not TO MARKET
  • 21. Profit or Hosted vs BLOGGINGWhat? Tools B2B vs B2C RSS Resources Workshop Not? Not TO MARKET • Selection Target • Focus • Do not change audiences Shifting? • Stay the course • Easy to read Short • 400-1000 words
  • 22. Profit or Hosted vs BLOGGINGWhat? Tools B2B vs B2C RSS Resources Workshop Not? Not TO MARKET
  • 23. Profit or Hosted vs BLOGGINGWhat? Tools B2B vs B2C RSS Resources Workshop Not? Not TO MARKET
  • 24. Profit or Hosted vs BLOGGINGWhat? Tools B2B vs B2C RSS Resources Workshop Not? Not TO MARKET
  • 25. Profit or Hosted vs Blogging toWhat? Tools B2B vs B2C RSS RESOURCES Workshop Not? Not Market 1. Rethinking Your Blogging Strategy 2. Make Your Blog Stick 3. RSS Toolbox 4. Blogging Toolbox 5. Focus 6. 10 Tips for Beginner Bloggers 7. Pushing Social 8. Creating a Company Blog 9. Getting More Traffic 10. Evolution of the Blogger
  • 26. B2B vs Profit or Hosted vs BloggingWhat? Tools RSS Resources WORKSHOP B2C Not? Not to Market • Wordpress account • Setting up your blog • Templates • Brainstorming your content • First post

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