BLOGGINGJohn Carroll and Michael Accardi
Profit or   Hosted vs         Blogging toWHAT?   Tools   B2B vs B2C                           RSS                 Resource...
Profit or   Hosted vs         Blogging toWhat?     TOOLS   B2B vs B2C                           RSS                 Resour...
Profit or   Hosted vs         Blogging toWhat?        TOOLS   B2B vs B2C                           RSS                 Res...
Profit or   Hosted vs         Blogging toWhat?        TOOLS   B2B vs B2C                           RSS                 Res...
Profit or   Hosted vs         Blogging toWhat?        TOOLS   B2B vs B2C                           RSS                 Res...
Profit or   Hosted vs         Blogging toWhat?        TOOLS   B2B vs B2C                           RSS                 Res...
Profit or   Hosted vs         Blogging toWhat?        TOOLS   B2B vs B2C                           RSS                 Res...
Profit or   Hosted vs         Blogging toWhat?   TOOLS   B2B vs B2C                           RSS                 Resource...
Profit or   Hosted vs         Blogging toWhat?     Tools   B2B vs B2C                           RSS                 Resour...
PROFIT OR   Hosted vs         Blogging toWhat?      Tools   B2B vs B2C                           RSS                 Resou...
Profit or    HOSTED VS          Blogging toWhat?   Tools   B2B vs B2C                             RSS                 Reso...
Profit or   Hosted vs         Blogging toWhat?    Tools   B2B vs B2C                           RSS                 Resourc...
Profit or   Hosted vs         Blogging toWhat?   Tools   B2B vs B2C                           RSS                 Resource...
Profit or   Hosted vs         Blogging toWhat?   Tools   B2B vs B2C                           RSS                 Resource...
Profit or   Hosted vs         BLOGGINGWhat?      Tools   B2B vs B2C                           RSS               Resources ...
Profit or   Hosted vs         BLOGGINGWhat?        Tools   B2B vs B2C                           RSS               Resource...
Profit or   Hosted vs         BLOGGINGWhat?   Tools   B2B vs B2C                           RSS               Resources   W...
Profit or   Hosted vs         BLOGGINGWhat?       Tools   B2B vs B2C                           RSS               Resources...
Profit or   Hosted vs         BLOGGINGWhat?   Tools   B2B vs B2C                           RSS               Resources   W...
Profit or     Hosted vs         BLOGGINGWhat?   Tools    B2B vs B2C                             RSS               Resource...
Profit or   Hosted vs         BLOGGINGWhat?   Tools   B2B vs B2C                           RSS               Resources   W...
Profit or   Hosted vs         BLOGGINGWhat?   Tools   B2B vs B2C                           RSS               Resources   W...
Profit or   Hosted vs         BLOGGINGWhat?   Tools   B2B vs B2C                           RSS               Resources   W...
Profit or   Hosted vs         Blogging toWhat?     Tools   B2B vs B2C                           RSS                 RESOUR...
B2B vs   Profit or   Hosted vs          BloggingWhat?     Tools                                    RSS               Resou...
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Blogging

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Blogging Power Point to accompany http://mrk634blogging.wordpress.com/

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Blogging

  1. 1. BLOGGINGJohn Carroll and Michael Accardi
  2. 2. Profit or Hosted vs Blogging toWHAT? Tools B2B vs B2C RSS Resources Workshop Not? Not Market• Weblog• Chronicles information• Diary type commentary• Personal or Professional• Scope can be narrow or wide• Engaging
  3. 3. Profit or Hosted vs Blogging toWhat? TOOLS B2B vs B2C RSS Resources Workshop Not? Not Market • Wordpress.org/Wordpress.com • Moveable Type • Blogger • Posterous • Tumblr
  4. 4. Profit or Hosted vs Blogging toWhat? TOOLS B2B vs B2C RSS Resources Workshop Not? Not MarketWORDPRESS • One of the most popular blogging platforms • Wordpress products are free (with some pay features) • Fairly intimidating initially WordPress.org • Software downloaded to personal computer • Non-Hosted WordPress.com • Web-based • Hosted blog • Extensive overview to be done during workshop
  5. 5. Profit or Hosted vs Blogging toWhat? TOOLS B2B vs B2C RSS Resources Workshop Not? Not MarketMOVEABLE TYPE • Offers the standard blogging features • Offers three distinct packages (Basic, Pro and Advanced) • Non-hosted • Business blogging platform
  6. 6. Profit or Hosted vs Blogging toWhat? TOOLS B2B vs B2C RSS Resources Workshop Not? Not Market BLOGGER • Google blogging platform • Full integration with other Google products (AdSense and Google+) • Simple and easy-to-use • Offers Mobile customization options
  7. 7. Profit or Hosted vs Blogging toWhat? TOOLS B2B vs B2C RSS Resources Workshop Not? Not Market POSTEROUS • Focused towards media sharing • Streamlined platform • Feels like a social media platform more than a blogging service • Offers unique security features • Can use Google Analytics
  8. 8. Profit or Hosted vs Blogging toWhat? TOOLS B2B vs B2C RSS Resources Workshop Not? Not Market TUMBLR • Customizable templates (HTML and CSS) • Create personal templates • Analytics compatible • In between traditional and micro blogging • Option to host away from Tumblr server • Tumblr Tuesday and Unfollow Friday
  9. 9. Profit or Hosted vs Blogging toWhat? TOOLS B2B vs B2C RSS Resources Workshop Not? Not Market
  10. 10. Profit or Hosted vs Blogging toWhat? Tools B2B vs B2C RSS Resources Workshop Not? Not Market B2B • Appeal to the long B2B selling process • Use the blog to make information easily available • B2B Blogging goals • Brand awareness • Client engagement • Drive traffic B2C • Develop a community • Create a brand experience and nurture loyalty • Focus on the community not the company
  11. 11. PROFIT OR Hosted vs Blogging toWhat? Tools B2B vs B2C RSS Resources Workshop NOT? Not Market FOR-PROFIT • Community focus • Interaction NOT-FOR-PROFIT • Donation Driver • Blog should be usable in case of disaster (Red Cross Blog ex.) • Keep blogs simple and appealing
  12. 12. Profit or HOSTED VS Blogging toWhat? Tools B2B vs B2C RSS Resources Workshop Not? NON HOSTED MarketHOSTED NON HOSTEDPros Pros • Free • Analytics friendly • Quick • Easier to monetize • User Friendly • Creative controlCons Cons •Little design control • 3rd party required • HTML/CSS limited (some) • Technical expertise needed
  13. 13. Profit or Hosted vs Blogging toWhat? Tools B2B vs B2C RSS Resources Workshop Not? Not Market WHAT IS RSS? • Rich Site Summary or Real Simple Syndication • XML based (Extensible Markup Language) • Used to consolidate content into one location (Reader) • Content distribution system • Free/easy promotion channel
  14. 14. Profit or Hosted vs Blogging toWhat? Tools B2B vs B2C RSS Resources Workshop Not? Not Market SUBSCRIBERS DESKTOP BASED • Mozilla Thunderbird • Opera • NetNewsWire (Mac) • Snownews (Linux) • RSSOwl (All) WEB BASED • Google Reader • Yahoo Reader • Newsgator • Netvibes
  15. 15. Profit or Hosted vs Blogging toWhat? Tools B2B vs B2C RSS Resources Workshop Not? Not Market MANAGEMENT • Feedburner • WebPasties • FeedPass • Yahoo Pipes*
  16. 16. Profit or Hosted vs BLOGGINGWhat? Tools B2B vs B2C RSS Resources Workshop Not? Not TO MARKET • Focus/Objectives • Influence • Content calendar • SEO/keywords • Elements of a blog • How often do you write • Social aspect?
  17. 17. Profit or Hosted vs BLOGGINGWhat? Tools B2B vs B2C RSS Resources Workshop Not? Not TO MARKET FOCUS/OBJECTIVES • Whats YOUR goal? • What topics or fields are you interested in? • Whats your perspective? • Whos your audience?
  18. 18. Profit or Hosted vs BLOGGINGWhat? Tools B2B vs B2C RSS Resources Workshop Not? Not TO MARKET
  19. 19. Profit or Hosted vs BLOGGINGWhat? Tools B2B vs B2C RSS Resources Workshop Not? Not TO MARKET CONTENT CALENDAR • Organize content schedule • Allocation of resources (people) • Satisfies objectives and maintains focus • Social channel management • Shareable
  20. 20. Profit or Hosted vs BLOGGINGWhat? Tools B2B vs B2C RSS Resources Workshop Not? Not TO MARKET
  21. 21. Profit or Hosted vs BLOGGINGWhat? Tools B2B vs B2C RSS Resources Workshop Not? Not TO MARKET • Selection Target • Focus • Do not change audiences Shifting? • Stay the course • Easy to read Short • 400-1000 words
  22. 22. Profit or Hosted vs BLOGGINGWhat? Tools B2B vs B2C RSS Resources Workshop Not? Not TO MARKET
  23. 23. Profit or Hosted vs BLOGGINGWhat? Tools B2B vs B2C RSS Resources Workshop Not? Not TO MARKET
  24. 24. Profit or Hosted vs BLOGGINGWhat? Tools B2B vs B2C RSS Resources Workshop Not? Not TO MARKET
  25. 25. Profit or Hosted vs Blogging toWhat? Tools B2B vs B2C RSS RESOURCES Workshop Not? Not Market 1. Rethinking Your Blogging Strategy 2. Make Your Blog Stick 3. RSS Toolbox 4. Blogging Toolbox 5. Focus 6. 10 Tips for Beginner Bloggers 7. Pushing Social 8. Creating a Company Blog 9. Getting More Traffic 10. Evolution of the Blogger
  26. 26. B2B vs Profit or Hosted vs BloggingWhat? Tools RSS Resources WORKSHOP B2C Not? Not to Market • Wordpress account • Setting up your blog • Templates • Brainstorming your content • First post

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