Intro to Angel.co | Tandem

Intro to Angel.coAngelList Tips for Tandem Companies

Intro to AngelList 1. Start private; build a great profile first. 2. Add your team and choose a good referrer. 3. Get introductions; build “social proof”. 4. List publicly once your round is 40-60% subscribed. 5. Monitor & respond fast; keep your profile updated.

Build a Great Proﬁle

Your one sentence pitch.

Link your social media & website.

Product demo videos work well.

Keep your proﬁle up to date.

• Think of this as your Executive Summary.• Include numbers.• Provide examples and evidence.• Focus on traction: how many customers do you have and are active? What is your viral coefﬁcient?• Don’t focus too much on the press.

• Think of this as your Executive Summary. • Include numbers. • Provide examples andTry to keep this in paragraph form, one evidence.paragraph, maximum 8 lines. • Focus on traction:- Sentence 1: Catchy high level description. how many customers- Sentences 2, 3: Describe what makes you special, better do you have and arethan the competition, and indispensable to your customers.Can be features, design, strategy, whatever. active? What is your- Sentence 4: Hint at where you’re going; the ultimate coefﬁcient? viralpotential of your product. • Don’t focus too- Include a link to the site (if your site has a login, don’t make muchinvestors sign up to see the product - send them a usernameand password). on the press. http://fundable.co/2011/01/angellist-style-guide/

Example • Think of this as yourPetspets.com is Facebook for Fido: a website that lets any animal create anonline home in just a few minutes. Pets can set up profiles, connect with Executive Summary.other pets through public notes or private messages, and share hints and tipsin community forums. In the future, pets will be able to automatically order • Include numbers.food, treats and toys through RFID-enabled collars linked to a network ofpartner stores. Check it out at http://petspets.com (username: kittydog, • Provide examples andpassword: ineedtopee). evidence. • Focus on traction: how many customers do you have and are active? What is your viral coefﬁcient? • Don’t focus too much on the press.

• Don’t forget to add your whole team, with full proﬁles.

• You only get one referrer, so choose wisely.• Be careful about adding investors as advisors (“why aren’t they investing?”).

Company Proﬁle Tips• Why your referrer matters: • They are endorsing you. In the endorsing section they’ll get a “referrer” badge. • They’ll be the ﬁrst person who shows up in your followers list. • They will show up as your referrer whenever they share things.

Company Proﬁle Tips • Share. • Take advantage of your network: they can share your proﬁle with their networks.

Company Proﬁle Tips • You can share your own proﬁle with your followers too. • Or share anywhere else using the secure link. • Just turn the secure link off when you’re done raising your round.

Company Proﬁle Tips • More investors is generally better, but make sure they’re signiﬁcant. • Investors “requesting an intro” shows traction. l0 is a good target. • Investors and advisors leaving positive comments is more powerful than other entrepreneurs. 3 is a good target. • Announce progress and raising money. Keep your profile active.

Company Proﬁle Tips • Be fast to respond. • Create some template responses so you’re ready. But don’t let them sound pre-written! • Find investors by market/geography. • Ask for intros, or meet through a 3rd party. • Add ofﬂine investors/advisors to AngelList too. (Make sure people on AngelList can see all the progress you’re making outside of AngelList as well!)

Company Proﬁle Tips • You can get introduced to investors that are in your advisors/endorsers’ networks via “nudging.”

The Bottom Line The fundamentals still matter. • Investors still look for the same criteria as always: • Strong team • Meaningful milestones • Differentiated product • Showing traction AngelList is a fast and efficient way • etc. to reach a network of investors, but the same rules apply.

The Bottom Line • Investors invest in momentum. • Show traction in your updates and proﬁle content. • List on AngelList when you’re partially subscribed. Give yourself a head start, but don’t wait too long. • Then get out and start researching your network, and targeting investors! Read http://j.mp/TractionArticle for more on how to show traction.

Your Personal Proﬁle

Make sure your proﬁleis complete and has apicture.

Be unique, but don’t forget to talk aboutyour strengths & what you’ve done. Be concise. Edit! Then edit again!

Promote your work and keepyour page active with updates.

Add all thecompanies you’vefounded or worked at(but keep it relevant).

List skills, markets, and locations so you can be found.Try not to make up your own orchoose ones with little traction.

AngelList Takeaways • List publicly when you’re partially subscribed. • Show momentum and traction; include numbers. • Use your network for intros, comments & shares. • Hustle and follow up quickly. Just like anything any other fundraising effort! Questions?

Thanks! Visit Tandem on http://facebook.com/TandemCap Or Apply Now http://tandemcap.com/apply.html Slides prepared by Michael Silverwood for Tandem Entrepreneurs on January 17, 2012

Sources • http://www.seedstagecapital.com/2011/07/hacking-angellist.html • http://mashable.com/2011/11/01/angellist-funding/ • http://onstartups.com/tabid/3339/bid/63010/Raising-Money-On- AngelList-21-Tips-From-Two-Active-Angels.aspx • http://www.quora.com/Brendan-Baker/Posts/Startups-How-to- Hustle-with-AngelList-in-10-Steps • http://fundable.co/2011/01/angellist-style-guide/ • angel.co & blog.angel.co

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Intro to Angel.co | Tandem

by Michael Silverwood on Feb 03, 2012

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Intro to Angel.co | Tandem — Presentation Transcript