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Building a Business in Mobile | Tandem
Building a Business in Mobile | Tandem
Building a Business in Mobile | Tandem
Building a Business in Mobile | Tandem
Building a Business in Mobile | Tandem
Building a Business in Mobile | Tandem
Building a Business in Mobile | Tandem
Building a Business in Mobile | Tandem
Building a Business in Mobile | Tandem
Building a Business in Mobile | Tandem
Building a Business in Mobile | Tandem
Building a Business in Mobile | Tandem
Building a Business in Mobile | Tandem
Building a Business in Mobile | Tandem
Building a Business in Mobile | Tandem
Building a Business in Mobile | Tandem
Building a Business in Mobile | Tandem
Building a Business in Mobile | Tandem
Building a Business in Mobile | Tandem
Building a Business in Mobile | Tandem
Building a Business in Mobile | Tandem
Building a Business in Mobile | Tandem
Building a Business in Mobile | Tandem
Building a Business in Mobile | Tandem
Building a Business in Mobile | Tandem
Building a Business in Mobile | Tandem
Building a Business in Mobile | Tandem
Building a Business in Mobile | Tandem
Building a Business in Mobile | Tandem
Building a Business in Mobile | Tandem
Building a Business in Mobile | Tandem
Building a Business in Mobile | Tandem
Building a Business in Mobile | Tandem
Building a Business in Mobile | Tandem
Building a Business in Mobile | Tandem
Building a Business in Mobile | Tandem
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Building a Business in Mobile | Tandem

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The presentation I gave at Apptualizate 2012 in Mexico City to 150 mobile developers. …

The presentation I gave at Apptualizate 2012 in Mexico City to 150 mobile developers.

View the full presentation with animations on YouTube: http://j.mp/GRAVQY

Published in: Technology, Business
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Transcript

  • 1. Tandem
  • 2. Introduction Introduction Entrepreneurship Opportunity Funding michael@PixileStudios.com
  • 3. About Tandem Tandem invests in strong teams... ...building something for or . Silicon Valley’s Mobile Industry AcceleratorIntroduction Entrepreneurship Opportunity Funding Closing / Q&A
  • 4. About Me• Originally fromVancouver, Canada• Business & ComputerScience Majors• UI/UX Designer, iOSDeveloper, Founder Introduction Entrepreneurship Opportunity Funding Closing / Q&A
  • 5. Building a Mobile BusinessIntroduction Entrepreneurship Opportunity Funding Closing / Q&A
  • 6. Building a Mobile BusinessBuild a business, not an app Know your market Focus on the experience Build a strong teamIntroduction Entrepreneurship Opportunity Funding Closing / Q&A
  • 7. Building a Startup• You’ve already got the skills to build something onyour own• Need to pair engineering skill with a strongbusiness sense• Start by bootstrapping your dream project• Look for funding when you want to scale Silicon Valley’s Mobile Industry Accelerator Introduction Entrepreneurship Opportunity Funding Closing / Q&A
  • 8. How do I start one?• Start lean with a minimum viable product, theniterate• Test your assumptions with metrics• Execution is most important• Idea should be unique, butgeography alone can make it unique Silicon Valley’s Mobile Industry Accelerator Introduction Entrepreneurship Opportunity Funding Closing / Q&A
  • 9. Tandem Companies Silicon Valley’s Mobile Industry AcceleratorIntroduction Entrepreneurship Opportunity Funding Closing / Q&A
  • 10. Opportunities• In the US, there is a lot of opportunity on tablets• New market that still has space for innovation• The smartphone software market is still muchlarger, but is more crowded• The challenge: designing a great user experiencefor the new form factor Silicon Valley’s Mobile Industry Accelerator Introduction Entrepreneurship Opportunity Funding Closing / Q&A
  • 11. Opportunities Mac iPad iPhone 40,000,000 30,000,000 20,000,000 10,000,000 Q1 2011 0 Q1 2012 Silicon Valley’s Mobile Industry AcceleratorIntroduction Entrepreneurship Opportunity Funding Closing / Q&A
  • 12. Opportunities• iPad is growing 70,000,000very quickly 52,500,000 iPhone• Showing the iPadsame growth iPod Touch 35,000,000patterns as theiPhone, but faster 17,500,000 0 Q1 2011 Q1 2012 Silicon Valley’s Mobile Industry Accelerator Introduction Entrepreneurship Opportunity Funding Closing / Q&A
  • 13. Opportunities Android iOS Symbian RIM Microsoft Other 3% 2% 9% Q4 2011 12%Worldwide Smartphone Sales 51% 24% Silicon Valley’s Mobile Industry AcceleratorIntroduction Entrepreneurship Opportunity Funding Closing / Q&A
  • 14. Why Mobile?• So why do we think there is a big opportunity inmobile right now? 3 Big Reasons. Silicon Valley’s Mobile Industry Accelerator Introduction Entrepreneurship Opportunity Funding Closing / Q&A
  • 15. 1. Growing Market• Billions of new people are gaining access tocomputing power and network connections• In many countries, people are skipping computersand going straight to mobile• Devices are inexpensive, powerful, mobile Silicon Valley’s Mobile Industry Accelerator Introduction Entrepreneurship Opportunity Funding Closing / Q&A
  • 16. 2. New Platform Opportunity• New platforms create opportunity for disruption• Completely new use cases, and even old tasksare being transformed... • Location-based services • New ways to shop and browse • Communicating and socializing Silicon Valley’s Mobile Industry Accelerator Introduction Entrepreneurship Opportunity Funding Closing / Q&A
  • 17. 3. Democratization of Mobile• Startups have the advantage in mobile: • Nimble, quick to iterate and pivot • Low barrier to build something yourself • Powerful tools available for free • Great teams have easy access to funding Silicon Valley’s Mobile Industry Accelerator Introduction Entrepreneurship Opportunity Funding Closing / Q&A
  • 18. Areas Ripe for Disruption• Social on mobile• Local (geo-location)• Mobile payments & shopping• Mobile content creation• Communication between devices Almost every industry is going to be disrupted significantly by mobile. Silicon Valley’s Mobile Industry Accelerator Introduction Entrepreneurship Opportunity Funding Closing / Q&A
  • 19. Gaming• Less open for disruption, but still has opportunity• Cross-platform & HTML5 will be very important• Build communities and social features• Completely new business models in mobile• My personal specialty, so I’ll talk about it morelater Silicon Valley’s Mobile Industry Accelerator Introduction Entrepreneurship Opportunity Funding Closing / Q&A
  • 20. Mexico• Growth in mobile has been massive worldwide• Not having as much entrepreneurial heritage is achallenge, but also an opportunity• You are the people who can take advantage of itwithout others nipping at your heels Silicon Valley’s Mobile Industry Accelerator Introduction Entrepreneurship Opportunity Funding Closing / Q&A
  • 21. Mexico• Lot’s of fast followers in Silicon Valley• U.S. market is saturated and competitive• You can be the first to go after the biggest under-served needs in Mexico• The market could grow even faster than in theU.S. Silicon Valley’s Mobile Industry Accelerator Introduction Entrepreneurship Opportunity Funding Closing / Q&A
  • 22. Mexico• Might not need to be something revolutionary...• Look around the world to see what works, andadapt it for Mexico• Just start building, and worry about funding later• Focus on the needs of your users, and build greatproduct Silicon Valley’s Mobile Industry Accelerator Introduction Entrepreneurship Opportunity Funding Closing / Q&A
  • 23. Funding Seed FundingIntroduction Entrepreneurship Opportunity Funding Closing / Q&A
  • 24. Funding• Investors invest in momentum and traction• Prove your concept with relevant metrics• Build a prototype and test it on real users• Focus on building a strong team; you’ll bemarried to them Silicon Valley’s Mobile Industry Accelerator Introduction Entrepreneurship Opportunity Funding Closing / Q&A
  • 25. What We Look For• Tandem invests in strong product teams, goingafter large market opportunities• We like markets that are ripe for disruption• We look to make an impact quickly and costeffectively Silicon Valley’s Mobile Industry Accelerator Introduction Entrepreneurship Opportunity Funding Closing / Q&A
  • 26. Mobile Gaming?• Tandem focuses on big market opportunities, butgames tend to fall into a separate category.• For funding, you have to think bigger than justreleasing a few standalone titles.• Tech and gaming are complementary, but they’realso pretty unique. Silicon Valley’s Mobile Industry Accelerator Introduction Entrepreneurship Opportunity Funding Closing / Q&A
  • 27. Mobile Gaming• In my spare time, I’ve also been working on amobile game, so you can fit in a side project!• But don’t expect much sleep, and plan to go fulltime eventually if you want to see it through Introduction Entrepreneurship Opportunity Funding Closing / Q&A
  • 28. Mobile Gaming Our first game: Pixel Wars PixileStudios.comIntroduction Entrepreneurship Opportunity Funding Closing / Q&A
  • 29. Mobile Gaming• Biggest opportunities for innovation in gaming: • Rethinking pricing and downloadable content • Bringing multiplayer and social to mobile • New touch-focused experiences • Cross-platform gaming Introduction Entrepreneurship Opportunity Funding Closing / Q&A
  • 30. Closing• Know your market: build for them• Build a business, not an app• Focus on creating great products/experiences• Look for needs that are not yet met in Mexico• Build a strong team• Use metrics to show traction Silicon Valley’s Mobile Industry Accelerator Introduction Entrepreneurship Opportunity Funding Closing / Q&A
  • 31. Be Prepared• To start your own business you need to beprepared to work hard Silicon Valley’s Mobile Industry Accelerator Introduction Entrepreneurship Opportunity Funding Closing / Q&A
  • 32. Be Prepared• To start your own business you need to beprepared to work hard• Very hard! Silicon Valley’s Mobile Industry Accelerator Introduction Entrepreneurship Opportunity Funding Closing / Q&A
  • 33. Be Prepared• To start your own business you need to beprepared to work hard• Very hard!• Really, you can say goodbye to sleep Silicon Valley’s Mobile Industry Accelerator Introduction Entrepreneurship Opportunity Funding Closing / Q&A
  • 34. Be Prepared• To start your own business you need to beprepared to work hard• Very hard!• Really, you can say goodbye to sleep• But if it’s what you’re passionate about, you willlove every second of it Silicon Valley’s Mobile Industry Accelerator Introduction Entrepreneurship Opportunity Funding Closing / Q&A
  • 35. Thank You, Gracias! Apply by April 1st TandemCap.com Questions? Send me a tweet at: Silicon Valley’s Mobile Industry AcceleratorIntroduction Entrepreneurship Opportunity Funding Closing / Q&A

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