Eight reasons why etapestry is the right donor database for your nonprofit

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  • TITLE SLIDE.
  • You must differentiate your organization from others with a similar mission and provide an emotional experience for donors.  How can we stand out from the crowd and make a personal connection with our donors? What about the social aspect of fundraising?  Friends influence friends all the time and if they trust the community, they will extend their trust to you.  How do I build trust and transparency? Your donors expect the latest technologies and innovations as a way to connect with you.  How do we leverage the latest technology to stay connected and appeal to new donors? Engagement with your donors will be critical to differentiation.  It’s not enough to ask for a donation and send an email explaining your mission.  How do I engage with my existing and potential donors and excel in 2011?
  • eTapestry allows you to connect with you donors, members and volunteers through multichannel marketing keeping the constituent at the center/heart of the database. Tracking all correspondences back to the donor record / “journal” providing the best donor experience possible.
  • The foundation for good support however, is good training. We developed our training programs to be very different from traditional software training. Instead of force feeding you as much information as possible in a short classroom setting, we do our training online. It allows you to learn at a pace that suits you. It allows you to select the specific areas you need to focus on, and it gives you unlimited access. (review class options)
  • Now that you know all about the tools that can help you succeed in your fundraising efforts we have award winning support specialist that can answer any of the questions you may have while utilizing all these tools. Not to mention for your convenience we have several ways to contact your customer support representative.
  • School on Wheels replaced their spreadsheets with eTapestry and saw immediate results that speak for themselves:The ChallengeSchool on Wheels used Microsoft Excel® spreadsheets to manage its data, but staff could not query for mailings to board members, corporations, foundations, etc. Further compounding the problem was the fact that different spreadsheets were kept across the organization and there was no visibility into the data, its accuracy, or the overall well-being of School on Wheels.The SolutionMore than five years ago, a board member introduced the organization to eTapestry, and as a small organization, School on Wheels began using the free “under 500” database (the very first offering in the eTapestry family). Since then, the organization’s database has grown to 2,500 records and staff now use eTapestry’seCommerce, Web 2.0, and Executive Reports modules.The ResultsStaff recently completed a successful online fundraising campaign, raising $30,000 in just one month! They also used the solution to process auction items at the organization’s recent gala, which raised more than $40,000. (For this event, staff used Web 2.0 to manage online giving, which was a huge success.)“Every year we use the database more and more,” said Janet Hiatt, vice president of development. “It’s so user-friendly, and ‘instant message’ support is so convenient - the chat feature makes it so easy to contact the support team when we need to.”School on Wheels staff have built stronger relationships with donors and better engaged board members with eTapestry. Executive Reports has been especially useful; board members can personally call, write, or email donors to thank them for their gifts. Plus, staff can update the records with information about why each donor supports School on Wheels, how they got involved, and more, and they can quickly identify donors who have lapsed or downgraded so that the board can ask for their continued support. They say it’s a great way to engage board members in the fundraising process and keep valuable information about donors in one place, all while retaining and even upgrading donors.
  • Our missionBlackbaud is the leading global providerof software and services designed specifically for nonprofit organizations, enabling them to improve operational efficiency, build strong relationships, and raise more money to support their missions  

Transcript

  • 1. 7/1/2013 17/1/2013 1 EIGHT REASONS WHY ETAPESTRY IS THE RIGHT DONOR DATABASE FOR YOUR NONPROFIT The audio for this webinar will be broadcast through your computer. Once you join the presentation, a small audio broadcast box will appear on your screen and you will hear the host through your computer speakers. To join an Audio broadcast in WebEx, click on the Communicate menu in your WebEx screen and select Join Audio Broadcast. If you are having problems connecting with the audio broadcast server you can still join using the teleconference. To join the teleconference follow the steps below: 1.Leave the audio broadcast by clicking on Communicate > Leave Audio Broadcast. 2.Get the teleconference number, click on Communicate > Join Teleconference. Teleconference information: Call-in toll-free number: 1-866-4106539 (US) Call-in number: 1-660-4225471 (US) Conference Code: 364 005 6
  • 2. 7/1/2013 27/1/2013 2 Nonprofit challenges 8 Reasons why eTapestry is a fit for you Solution in action Who we have helped Q&A AGENDA
  • 3. 7/1/2013 37/1/2013 3 • Please mute your phone while listening. Only unmute when laughing at my jokes • Please do not put the call on hold – hang up and call back to eliminate hold music playing during the session • Optimize Viewing the Event • Hit the F5 key to put the window into full-screen mode • Close all other applications HOUSEKEEPING!
  • 4. 7/1/2013 47/1/2013 4 QUESTIONS ALONG THE WAY? Please feel free to type your question into the Q&A chat box:
  • 5. 7/1/2013 57/1/2013 5 • I want my investments to be in my mission. How can I justify purchasing fundraising software? • How can I make personal connections with donors and prospects when I have a small staff and a crazy schedule? • How do I build trust and transparency with my board and my supporters? • How do I leverage technology to stay connected and appeal to new donors? • How can I get better insight into my fundraising performance? DO THESE QUESTIONS SOUND FAMILIAR?
  • 6. 7/1/2013 67/1/2013 6 EASILY MANAGE ALL INTERACTIONS IN ONE PLACE Constituent 1
  • 7. 7/1/2013 77/1/2013 7 • Easily manage and cultivate your supporters • Increase engagement and responsiveness by leveraging a holistic view of your supporter base • Acquire and retain more supporters thanks to the ability to spend less time focusing on data and more time focusing on your mission MANAGE & TRACK RELATIONSHIPS WITH YOUR DONORS, MEMBERS & VOLUNTEERS Volunteers Donors Members 2
  • 8. 7/1/2013 87/1/2013 8 EVERYTHING IN ONE CONVENIENT PLACE
  • 9. 7/1/2013 97/1/2013 9 QUICKLY CREATE AND SEND PERSONALIZED COMMUNICATIONS AND ACKNOWLEDGEMENTS 3
  • 10. 7/1/2013 107/1/2013 10 Easily answer questions like… • What's the percentage of donors that are renewing their support from one year to the next? • Which donors give gifts in multiple and/or consecutive years – or months? • Who are the best prospects for major gifts? • How do my giving results compare from one time frame to another? • How many donors lapsed, upgraded, downgraded, or were new in a certain time frame? KEEP YOURSELF AND KEY STAKEHOLDERS UP-TO- DATE WITH ZERO-CLICK DASHBOARDS AND REPORTS 4
  • 11. 7/1/2013 117/1/2013 11 REPORTING Multiple output options Scheduled and delivered to yourself or anyone Strategic & focused to help you build relationships and donor loyalty
  • 12. 7/1/2013 127/1/2013 12 RAISE MORE MONEY WITH BUILT-IN EMAIL AND ONLINE FUNDRAISING TOOLS 5
  • 13. 7/1/2013 137/1/2013 13 Office Home AirportRoad Multiple offices Board meetings PDA’sAnywhere!! EASILY ACCESS YOUR DATA FROM ANYWHERE ANYTIME FROM YOUR MOBILE DEVICE 6 • Avoid embarrassing mistakes when with your donors • One touch access to recent giving history, donor information, photos, etc. • Increase efficiency • Stay informed even when you are on the road with real-time dashboards and reports
  • 14. 7/1/2013 147/1/2013 14 •Encrypted data • PCI Compliant •SAS 70 Compliant •Multiple Hosting Sites •Redundant equipment •Automatic backups •Automatic updates •Uptime Statistics SAVE TIME AND KEEP YOUR DONORS CONFIDENT KNOWING YOUR DATA IS SAFE AND SECURE 7
  • 15. 7/1/2013 157/1/2013 15 READY TO SEE THE SOLUTION IN ACTION?
  • 16. 7/1/2013 167/1/2013 16 SAVE MONEY WITH COST EFFECTIVE MONTHLY SUBSCRIPTION PRICING AND NO UPFRONT COSTS 8
  • 17. 7/1/2013 177/1/2013 17 TRAINING INCLUDED IN YOUR PACKAGE Unlimited user training at your pace and convenience Unlimited access to Full Training Library (anyone you give username to can train!) Unlimited Recorded Sessions/Classes (anyone can attend) Crash Courses Master Classes Live Implementation cohort included as well!
  • 18. 7/1/2013 187/1/2013 18 Email Online Help Instant Messaging Telephone SUPPORT
  • 19. 7/1/2013 197/1/2013 19 CASE STUDY: SCHOOL ON WHEELS 500% increase in new donors 300,000 raised online in one month School on Wheels’ success with eTapestry! “eTapestry has enabled us to engage board members in the fundraising process, keep valuable information about donors in one place, and be much more proactive about retaining and even upgrading donors. Every year we use the database more and more and we are thrilled with how easy it is to use.” Janet Hiatt, Vice President of Development
  • 20. 7/1/2013 207/1/2013 20 • Blackbaud has the world’s largest nonprofit customer base - 26,000 + organizations - 7000 + organizations using eTapestry • eTapestry was the first on-demand fundraising software delivered over the Internet, giving users’ access from any location and a solution that is automatically backed-up, maintained and updated • Customer retention rate of 98% • Ever-evolving product line to meet changing needs, $45 million invested in R&D in 2010, limited exposure to risk due to Blackbaud’s stability NASDAQ: BLKB, financially stable and growing • 29+ years experience focused on nonprofit community & philanthropy YOUR TECHNOLOGY PARTNER
  • 21. 7/1/2013 217/1/2013 21 A fully integrated suite of fundraising tools Cost efficient Simple to activate Easy to learn and use Accessible from anywhere LET’S RECAP! ETAPESTRY IS…
  • 22. 7/1/2013 227/1/2013 22 HOW ELSE MIGHT WE HELP? INTEGRATE, INTEGRATE, INTEGRATE! Website: WordPress DIY Online Donation Page Friends Asking Friends eTapestry Database eTapestry Communication
  • 23. 7/1/2013 237/1/2013 23 WORDPRESS WEBSITE Theme Design Options Guide designed the Best Practice Themes using the Top 10 Design Elements for nonprofit organizations. With the right theme for your organization, you will be able to engage your visitors with an impactful website. Best Practice Theme Design – You will have the ability to change the following to match your organization’s branding and design needs: –Logo –Colors –Hero graphic (main image) –Photography (client provided or stock) –Content –Navigation
  • 24. 7/1/2013 247/1/2013 24 6 THEME CHOICES – THEME #1 Main Page Sub-Pages
  • 25. 7/1/2013 257/1/2013 25 THEME # 2
  • 26. 7/1/2013 267/1/2013 26 THEME # 3 (THEMES 4, 5 AND 6 ALSO AVAILABLE)
  • 27. 7/1/2013 277/1/2013 27 FRIENDS ASKING FRIENDS Participants who use peer-to-peer fundraising software with online tools raise SIX TIMES more than others. Start using Friends Asking Friends to achieve results like these: • 90% email open rate • 53%+ email click-through rate • 1 in 4 (25%) emails result in a donation • $60 average online gift size
  • 28. 7/1/2013 287/1/2013 28 FRIENDS ASKING FRIENDS – MAIN EVENT PAGE
  • 29. 7/1/2013 297/1/2013 29 FRIENDS ASKING FRIENDS – PARTICIPANT PAGE
  • 30. 7/1/2013 307/1/2013 30 1 • We’ll discuss your unique needs 2 • We’ll provide a personalized demonstration 3 • We provide a solution proposal 4 • We’ll help you with every step of implementation WHAT’S NEXT? WORKING WITH ETAPESTRY…
  • 31. 7/1/2013 317/1/2013 31 WHAT QUESTIONS DO YOU HAVE?
  • 32. 7/1/2013 327/1/2013 32 THANK YOU FOR PARTICIPATING!