A Blackbaud Production
The audio for this webinar will be broadcast through your computer. Once you join
the presentation,...
A Blackbaud Production
Design Your Website for Your Mission
A Blackbaud Production
Agenda
• Introduction to Guide Creative
• Why upgrade to Wordpress with Guide Creative
• DIY Forms ...
A Blackbaud Production
Who Is GUIDE Creative?
• Creative on Purpose
A strategic, creative spin to nonprofit’s missions to ...
A Blackbaud Production
Our People
Our team is committed to your mission. With over 20 years of experience in the industry,...
A Blackbaud Production
Our Promise
• Design for your mission
• Design for your audiences
• Design for impact & user experi...
A Blackbaud Production
Our Services
A Blackbaud Production
A Blackbaud Production
WordPress is an open-source content management
system that powers millions of websites from all ove...
A Blackbaud Production
Why upgrade to WordPress with
Guide Creative ?
Guide Creative believes that the WordPress platform ...
A Blackbaud Production
A prescribed, flexible and scalable way to
showcase your mission, interact with your
audience and i...
A Blackbaud Production
“55% of the 1 million most visited sites that are run
on a content management system are run on
Wor...
A Blackbaud Production
Guide Creative and eTapestry Together – The
Integrated Solution for Your Website
DIY Forms – Embed ...
A Blackbaud Production
Guide Creative and eTapestry…
… The Integrated Solution for Your Online Forms
A Blackbaud Production
Our Strategic Design Process
A Blackbaud Production
Top Ten Best Practices
A Blackbaud Production
“Your website does not exist as a boutique just
to show off information about your
organization. In...
A Blackbaud Production
Keep the audience in Mind
Focus on your audience needs
• Who are your audience groups and who is mo...
A Blackbaud Production
Meet users where they are
• In less than one year mobile will be the #1 way your audience will acce...
A Blackbaud Production
“The Web is a world of first impressions, and
quick ones at that. Users form an opinion of a
websit...
A Blackbaud Production
Have a Focused Homepage
Prioritize Content
• Wireframes are key for visual hierarchy
• Remember YOU...
A Blackbaud Production
Pass the 3-second test
• Is your homepage scannable, understandable, intuitive
in 3 seconds?
Have a...
A Blackbaud Production
“Design your website around your organization’s
actions and purpose. Make the mission
statement cle...
A Blackbaud Production
Share Your Mission
Tell your story clearly & make it actionable
• 60% of all donors check out an or...
A Blackbaud Production
Share Your Mission
Show your story … visually
• Infographics, typography, links, video, imagery,
ph...
A Blackbaud Production
“Regardless of what your content actually says,
the design around it controls what the users
see fi...
A Blackbaud Production
Use Compelling Imagery
• Engage with eye contact … Make a personal connection
• Show real stories o...
A Blackbaud Production
“User-centric design has become a standard
approach for successful and web design. After
all, if us...
A Blackbaud Production
Ensure ease in Navigation
Navigation Systems should be intuitive and precise
- Provide multiple int...
A Blackbaud Production
“Assuming that you’ve written a brilliantly
persuasive page, it’s still next to worthless
without a...
A Blackbaud Production
Include clear, bold calls to action
Remove all obstacles to action from anywhere
“Apply Now” should...
A Blackbaud Production
“Stewardship comes down to being able to show
donors how their dollars were used and what
impact th...
A Blackbaud Production
Showcase Your Stewardship
60% of donors visit a nonprofit’s website before making a gift.
- Show th...
A Blackbaud Production
“…You need to remember that the Internet is a
dynamic place, and make sure your site is
constantly ...
A Blackbaud Production
Keep Your Content Fresh
Always have something new to offer to your users
- Utilize automatic feeds
...
A Blackbaud Production
“Integrating the social experience into your
organization’s web site will help promote the
channel,...
A Blackbaud Production
Be Social
Social media and viral sharing are highly
valuable tools in contributing to web site
traf...
A Blackbaud Production
“Many of today’s most successful websites are
interactive, meaning they allow people to
participate...
A Blackbaud Production
Provide a Personal Touch
Through Interactive Media
Allow users to consume information in multiple w...
A Blackbaud Production
WordPress Theme Gallery
A Blackbaud Production
Theme #1
A Blackbaud Production
Theme #2
A Blackbaud Production
Theme #3
A Blackbaud Production
Theme #4
A Blackbaud Production
Theme #5
A Blackbaud Production
Theme #6
A Blackbaud Production
Ongoing Services
Go Live and Beyond
• Urgent Care
Assurance that we will keep your site working the...
A Blackbaud Production
The Chronicle of Philanthropy
Statistics
• “Three out of four donors born from 1979 to 1994—a
gener...
A Blackbaud Production
Resources and Next Steps
• Get In Touch! Rachel.Rzepkowski@guidecreative.com
• Assess Your Site!
ww...
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Design your website with your mission in mind

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Design your website with your mission in mind

  1. 1. A Blackbaud Production The audio for this webinar will be broadcast through your computer. Once you join the presentation, a small audio broadcast box will appear on your screen and you will hear the host through your computer speakers. To join an Audio broadcast in WebEx, click on the Communicate menu in your WebEx screen and select Join Audio Broadcast. If you are having problems connecting with the audio broadcast server you can still join using the teleconference. To join the teleconference follow the steps below: 1.Leave the audio broadcast by clicking on Communicate > Leave Audio Broadcast. 2.Get the teleconference number, click on Communicate > Join Teleconference. If you are unable to listen to the audio through your computer and wish to dial into the conference line, please use the information below: Teleconference information: Call-in toll-free number: 1-8664106539 (US) Call-in number: 1-6604225471 (US) Conference Code: 216 610 0
  2. 2. A Blackbaud Production Design Your Website for Your Mission
  3. 3. A Blackbaud Production Agenda • Introduction to Guide Creative • Why upgrade to Wordpress with Guide Creative • DIY Forms with eTapestry • Our Strategic Design Process • Top Ten Best Practices • Wordpress Theme Galleries • Ongoing services
  4. 4. A Blackbaud Production Who Is GUIDE Creative? • Creative on Purpose A strategic, creative spin to nonprofit’s missions to extend reach and create a bigger impact. • Team of Design and Nonprofit Experts Backgrounds in branding, web strategy, marketing, graphic design, content strategy, and ex-nonprofit professionals. • Exclusive for Nonprofits We only work with nonprofit organizations. We know how to create designs that broaden reach, inspire action and mobilize audiences.
  5. 5. A Blackbaud Production Our People Our team is committed to your mission. With over 20 years of experience in the industry, we understand nonprofits better than anyone and we’re able to leverage this expertise to help you meet your organization’s goals through our uniquely tailored creative services.
  6. 6. A Blackbaud Production Our Promise • Design for your mission • Design for your audiences • Design for impact & user experience • Solve challenges through design • Create lasting impressions • Inspire action through design
  7. 7. A Blackbaud Production Our Services
  8. 8. A Blackbaud Production
  9. 9. A Blackbaud Production WordPress is an open-source content management system that powers millions of websites from all over the world.
  10. 10. A Blackbaud Production Why upgrade to WordPress with Guide Creative ? Guide Creative believes that the WordPress platform is the best open source solution to meet the needs of our nonprofit customers Ease of use for our customers Stability Active community of users Freely available resources Open source • Extended functionality through plugins • Customizable • Flexible
  11. 11. A Blackbaud Production A prescribed, flexible and scalable way to showcase your mission, interact with your audience and inspire action online, that fits within your budget and can be up and running quickly. WordPress® For Nonprofits
  12. 12. A Blackbaud Production “55% of the 1 million most visited sites that are run on a content management system are run on WordPress” – W3Techs, 2012
  13. 13. A Blackbaud Production Guide Creative and eTapestry Together – The Integrated Solution for Your Website DIY Forms – Embed Template •Donations •Event Registration •Contact Form •Volunteer Registration •Membership Sign-up
  14. 14. A Blackbaud Production Guide Creative and eTapestry… … The Integrated Solution for Your Online Forms
  15. 15. A Blackbaud Production Our Strategic Design Process
  16. 16. A Blackbaud Production Top Ten Best Practices
  17. 17. A Blackbaud Production “Your website does not exist as a boutique just to show off information about your organization. Instead, it’s actually a tool that you have employed to mobilize your audience...” - Raheel Gauba
  18. 18. A Blackbaud Production Keep the audience in Mind Focus on your audience needs • Who are your audience groups and who is most important? • What do they care about – need, goals and aspirations? • How do they interact with you on and off your website?
  19. 19. A Blackbaud Production Meet users where they are • In less than one year mobile will be the #1 way your audience will access your website … Are you ready? Keep the audience in Mind
  20. 20. A Blackbaud Production “The Web is a world of first impressions, and quick ones at that. Users form an opinion of a website within the first few seconds of loading it.” - Jason Gross “The Role of Design in The Kingdome of Content, www.smashingmagazine.com
  21. 21. A Blackbaud Production Have a Focused Homepage Prioritize Content • Wireframes are key for visual hierarchy • Remember YOUR goals • Remember your AUDIENCE’S goals
  22. 22. A Blackbaud Production Pass the 3-second test • Is your homepage scannable, understandable, intuitive in 3 seconds? Have a Focused Homepage
  23. 23. A Blackbaud Production “Design your website around your organization’s actions and purpose. Make the mission statement clear as day.” - Blake McCreary “Non-Profit Web Design.”
  24. 24. A Blackbaud Production Share Your Mission Tell your story clearly & make it actionable • 60% of all donors check out an organization’s website before donating - tell them why they should give…quickly before they change their mind
  25. 25. A Blackbaud Production Share Your Mission Show your story … visually • Infographics, typography, links, video, imagery, photography • The style should fit your voice and brand
  26. 26. A Blackbaud Production “Regardless of what your content actually says, the design around it controls what the users see first and how their eyes move across the sections of the page.” - Jason Gross “The Role of Design in The Kingdome of Content, www.smashingmagazine.com
  27. 27. A Blackbaud Production Use Compelling Imagery • Engage with eye contact … Make a personal connection • Show real stories of impact to gain credibility
  28. 28. A Blackbaud Production “User-centric design has become a standard approach for successful and web design. After all, if users can’t use a feature, it might as well not exist.” - Vitaly Friedman “10 Principles of Effective Web Design”, www.smashingmagazine.com
  29. 29. A Blackbaud Production Ensure ease in Navigation Navigation Systems should be intuitive and precise - Provide multiple interaction paths - Ensure context for users who come in through search or links - Does it take two-click or less for key tasks?
  30. 30. A Blackbaud Production “Assuming that you’ve written a brilliantly persuasive page, it’s still next to worthless without a strong call to action…” - Brad Shorr “Five Copywriting Errors That Can Ruin a Company’s Website,”
  31. 31. A Blackbaud Production Include clear, bold calls to action Remove all obstacles to action from anywhere “Apply Now” should take them directly to application. Calls to action should be clear and compelling Never say “click here” Say for example “visit us“
  32. 32. A Blackbaud Production “Stewardship comes down to being able to show donors how their dollars were used and what impact their contributions had.” - Cynthia Gomez “What Is Stewardship for a Non-Profit?” www.eHow.com
  33. 33. A Blackbaud Production Showcase Your Stewardship 60% of donors visit a nonprofit’s website before making a gift. - Show the impact (eg. stats, infographics) - Be transparent (eg. share your annual report) - Say “Thank you”
  34. 34. A Blackbaud Production “…You need to remember that the Internet is a dynamic place, and make sure your site is constantly changing as well.” - Randall Mains
  35. 35. A Blackbaud Production Keep Your Content Fresh Always have something new to offer to your users - Utilize automatic feeds - Add dates to content posted to the homepage - Gather user-generated content Timely Upcoming Events
  36. 36. A Blackbaud Production “Integrating the social experience into your organization’s web site will help promote the channel, engage supporters, and provide a constant source of dynamic content …” - Melanie Mathos & Chad Norman “101 Social Media Tactics for Nonprofits: A Field Guide.” John Wiley & Sons, Inc.
  37. 37. A Blackbaud Production Be Social Social media and viral sharing are highly valuable tools in contributing to web site traffic and brand exposure - Make it easy to connect, interact and contribute
  38. 38. A Blackbaud Production “Many of today’s most successful websites are interactive, meaning they allow people to participate in the content in some way. - Randall Mains Strategic Web Communication Principle #4: Interactivity” blog.pathmakermarketing.com July 12, 2009
  39. 39. A Blackbaud Production Provide a Personal Touch Through Interactive Media Allow users to consume information in multiple ways - Your audiences’ preferences for consuming content varies, just as their browsing and navigation styles do. Users want to consume information in various media channels and formats.
  40. 40. A Blackbaud Production WordPress Theme Gallery
  41. 41. A Blackbaud Production Theme #1
  42. 42. A Blackbaud Production Theme #2
  43. 43. A Blackbaud Production Theme #3
  44. 44. A Blackbaud Production Theme #4
  45. 45. A Blackbaud Production Theme #5
  46. 46. A Blackbaud Production Theme #6
  47. 47. A Blackbaud Production Ongoing Services Go Live and Beyond • Urgent Care Assurance that we will keep your site working the way we built it • Resources DIY knowledgebase, archived webinars, tutorials and premium content directed specifically to non-profits • Ongoing Education Premium quarterly webinars for valuable insight and practical application • One On One We find ways to make your site even better than the day it went live
  48. 48. A Blackbaud Production The Chronicle of Philanthropy Statistics • “Three out of four donors born from 1979 to 1994—a generation often referred to as “millennials”—said they were turned off when a nonprofit’s Web site had not been updated recently” • “Six in 10 said they wanted nonprofits to share stories about successful projects and programs and appreciated information about an organization’s cause and the people it serves.”
  49. 49. A Blackbaud Production Resources and Next Steps • Get In Touch! Rachel.Rzepkowski@guidecreative.com • Assess Your Site! www.guidecreative.com/topten • Check us out on Facebook and Twitter! • Guide Creative Design Portfolio: http://www.guidecreative.com/work • Guide Creative Services: http://www.guidecreative.com/skills/#core

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