Your SlideShare is downloading. ×

Social Media 2.0


Published on

Social Media Marketing

Social Media Marketing

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Social Media Marketing-Are you prepared?
  • 2. “While awareness of social media is high among small businesses, education is still needed. Nearly one-half of respondents wished they knew more about the channel, and some of the biggest obstacles to doing more with social networking included a lack of knowledge”.
    eMarketer Digital Intelligence
    December 2009
  • 3.
  • 4. The consumer now has control over how they will express their opinion about your product or service.
  • 5.
  • 6. Rise in Social Networking Sites
    • Facebook has more than 350,000,000 members
    • 7. Twitter has more than 55,000,000
    • 8. LinkedIn has more than 65,000,000
    A fan of Coca Cola created a Facebook fan
    page that now has 4,000,000 fans. Coke has
    allowed the fan to manage the site.
    MacDonald’s has approx. 1,500,000 fans
    Dunkin’ Donuts- 1,000,000 fans
    Nike shoes- 1,750,000 fans
    M&M’s- 47,000 fans
    Starbucks- 5,000,000 fans
  • 9. Why Does Your Company Need a Social Presence?
    Affordable Marketing- no need for a large budget
    Viral Nature- easy to share your message with friends
    Enhances Brand- build and enhance your online reputation
    Builds Credibility- consumer generated endorsements have more credibility than traditional advertising.
    Increases Traffic- a well planned and executed social media strategy will drive more traffic to your website.
    Engages Customers- connect with your customers and respond to their feedback in real-time.
  • 10. Social Media Best Practices
    • educate yourself and your staff about social media
    • 11. ensure social media policies and guidelines are established
    • 12. ensure your brand is protected and consistent
    • 13. create a social presence and community
    • 14. utilize social media in your PR campaigns
    • 15. measure your social activities
    • 16. monitor your online brand reputation
    • 17. establish a digital crisis management strategy for social damage control
  • Social Media Taboos
    No posts or answers to public questions (i.e. LinkedIn) w/company info
    No posts to competitor’s sites
    No anonymous postings
    No workplace details, harassing or annoying posts about other employees
    Post only facts that are known to be true
    Do not post non-public info about company or employees
    Do not give out details of work assignments or travel plans
  • 18. Protect Your Brand and Trademarks
    • make sure to register your brand before someone else does (see Facebook/Macdonald’s Sucks)
    • 19. create company branded templates for a consistent look and feel across all marketing materials
    • 20. a consistent look and feel for your social pages will give visitors consistent experience with your brand
    • 21. engagement and participation develop brand awareness and profile better than a static advertisement
  • Does Social Media Work?
    Some would point to the fact that Ford, the only one of the big three American auto makers who didn’t need a government bailout, was the only one who dedicated 25% of their marketing budget to digital/social media.
    Business Week 2009 
  • 22. How Long are You Going to Wait?
    Get started today on a plan to incorporate social media in your business-
    your competition already has!