“While awareness of social media is high among small businesses, education is still needed. Nearly one-half of respondents wished they knew more about the channel, and some of the biggest obstacles to doing more with social networking included a lack of knowledge”. eMarketer Digital Intelligence December 2009
A fan of Coca Cola created a Facebook fan page that now has 4,000,000 fans. Coke has allowed the fan to manage the site. MacDonald’s has approx. 1,500,000 fans Dunkin’ Donuts- 1,000,000 fans Nike shoes- 1,750,000 fans M&M’s- 47,000 fans Starbucks- 5,000,000 fans
Why Does Your Company Need a Social Presence? Affordable Marketing- no need for a large budget Viral Nature- easy to share your message with friends Enhances Brand- build and enhance your online reputation Builds Credibility- consumer generated endorsements have more credibility than traditional advertising. Increases Traffic- a well planned and executed social media strategy will drive more traffic to your website. Engages Customers- connect with your customers and respond to their feedback in real-time.
establish a digital crisis management strategy for social damage control
Social Media Taboos No posts or answers to public questions (i.e. LinkedIn) w/company info No posts to competitor’s sites No anonymous postings No workplace details, harassing or annoying posts about other employees Post only facts that are known to be true Do not post non-public info about company or employees Do not give out details of work assignments or travel plans
make sure to register your brand before someone else does (see Facebook/Macdonald’s Sucks)
create company branded templates for a consistent look and feel across all marketing materials
a consistent look and feel for your social pages will give visitors consistent experience with your brand
engagement and participation develop brand awareness and profile better than a static advertisement
Does Social Media Work? Some would point to the fact that Ford, the only one of the big three American auto makers who didn’t need a government bailout, was the only one who dedicated 25% of their marketing budget to digital/social media. Business Week 2009
How Long are You Going to Wait? Get started today on a plan to incorporate social media in your business- your competition already has!