“While awareness of social media is high among small businesses, education is still needed. Nearly one-half of respondents wished they knew more about the channel, and some of the biggest obstacles to doing more with social networking included a lack of knowledge”.<br />eMarketer Digital Intelligence<br /> December 2009<br />
LinkedIn has more than 65,000,000</li></ul>A fan of Coca Cola created a Facebook fan<br />page that now has 4,000,000 fans. Coke has<br />allowed the fan to manage the site.<br />MacDonald’s has approx. 1,500,000 fans<br />Dunkin’ Donuts- 1,000,000 fans<br />Nike shoes- 1,750,000 fans<br />M&M’s- 47,000 fans<br />Starbucks- 5,000,000 fans<br />
Why Does Your Company Need a Social Presence?<br />Affordable Marketing- no need for a large budget<br />Viral Nature- easy to share your message with friends<br />Enhances Brand- build and enhance your online reputation<br />Builds Credibility- consumer generated endorsements have more credibility than traditional advertising.<br />Increases Traffic- a well planned and executed social media strategy will drive more traffic to your website.<br />Engages Customers- connect with your customers and respond to their feedback in real-time.<br />
Social Media Best Practices<br /><ul><li>educate yourself and your staff about social media
ensure social media policies and guidelines are established
establish a digital crisis management strategy for social damage control </li></li></ul><li>Social Media Taboos<br />No posts or answers to public questions (i.e. LinkedIn) w/company info<br />No posts to competitor’s sites<br />No anonymous postings<br />No workplace details, harassing or annoying posts about other employees<br />Post only facts that are known to be true<br />Do not post non-public info about company or employees<br />Do not give out details of work assignments or travel plans<br />
Protect Your Brand and Trademarks<br /><ul><li>make sure to register your brand before someone else does (see Facebook/Macdonald’s Sucks)
create company branded templates for a consistent look and feel across all marketing materials
a consistent look and feel for your social pages will give visitors consistent experience with your brand
engagement and participation develop brand awareness and profile better than a static advertisement</li></li></ul><li>Does Social Media Work?<br />Some would point to the fact that Ford, the only one of the big three American auto makers who didn’t need a government bailout, was the only one who dedicated 25% of their marketing budget to digital/social media.<br />Business Week 2009 <br />
How Long are You Going to Wait?<br />Get started today on a plan to incorporate social media in your business-<br />your competition already has!<br />
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