Innovation Games at Product Camp 2011

Market Research with Innovation Games
OR EFFECTIVE COLLABORATION WITH CUSTOMERS AND STAKEHOLDERS
Agile/Lean Coach, Consultant & Trainer
Innovation Games Facilitator michael.sahota@agilitrix.com
@MichaelSahota

New Product
Development
Is Innovation.
Can you see elements of the “Agile Manifesto”?

Yup. External Collaboration is Essential
Expanding the Innovation HorizonIBM Global Business Services

Really… external collaboration
Internal Collaboration
External Collaboration – Twice as Much!

5
Let’s Find Out Who You Talk With
Draw a circle. Write your name in the center of the circle.
Write the names of people you collaborate with at work around the circle. Draw the web of these relationships as you see it. Use different line weights and colors to represent good/bad communication.
Spider Web

6
What are their Organizational Roles?
Replace the names of the people with their organizational roles (marketing, sales, etc.).
Spider Web

So?
Who do you talk with?
What do you talk about?
Is it working for you?

Collaboration DOES Need Tools
Same
Time
Different
Time
collocated
distributed

What Are Innovation Games®
Innovation Games® are serious gamesthat solve a wide range of product strategy and management problems across the market lifecycle.
They are played:
with customers & internal stakeholders
online or in-person
within or across organizational units
in single or multi-game formats

We’re NOT ALONE
Google Image Labeler: >$65M in labeled images.
Wildfire Apps: Ad/contest games.
Lego SeriousPlay: Strategy games.
XPlane: Strategy games.
Super Better: Games for Health Care
Many companies:Custom Edutainment

And yes, it is FUN
Chat log extracts from three games played to prioritize a product backlog.

Innovation and Collaboration Goals
Improve
Marketing
Messages
Prioritize
Project
Portfolio
NPD
Manage
strategic
roadmaps.
Identify
New Products
Identify Product
Enhancements
Determine Product Interactions
Train
Sales Teams
Prioritize Epics
NPD

Solving Specific Problems With Specific Tools

Envisioning
Remember the Future
Understand shared steps for mutual success.
Product Box
Set a vision for your
product with customers.

Relationships and Use
Spider Web
Understand complex relationships from your customers’ point of view.
Start Your Day
Know how the when influences the how.

Hidden Needs and Problems
Show and Tell
Understand usage from your customers’ point of view.
Speed Boat
Understand the problems your customers are facing.

Prioritization
20/20 Vision
Understand customer benefit priorities.
Prune the Product Tree
Develop great roadmaps.
Buy a Feature
Use a virtual market
to prioritize key features.

Prune the Product Tree
Draw a tree.
Add current ideas from your roadmap as leaves and apples.
5 to 8 stakeholders shape the “growth” of your offering.
Captures very rich information about perceptions of the future, timing of new concepts, balance, and relationships among ideas.
Understand the
evolution of your offering.

We need 4-8 volunteers with computers connected to the internet to play online.
Lookup my tweet for the link to the game. (I’m @MichaelSahota)
Enter any name you like. Use your real email so you can get back into the game if there’s a problem.
If you don’t have a computer, follow along on the big screen or better yet, join in with someone who has a computer.
Let’s PlayBuy A Feature online!

To Summarize….
The foundation of innovation is understanding your customer’s problems.
Innovation Games® are seriously fun techniques to collaborate with your customers.
You can do this. Lots of people are here to help.

resources
Book
Free Online Games http://innovationgames.com/
Training in Toronto
Nov. 21/22

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Innovation Games at Product Camp 2011

by Michael Sahota on Jul 27, 2011

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Innovation Games at Product Camp 2011 — Presentation Transcript