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Innovation Games at Product Camp 2011
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Innovation Games at Product Camp 2011

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Session Slides for Product Camp Toronto 2011 on using Innovation Games to engage with Customers and Stakeholders to build innovative and valuable products. …

Session Slides for Product Camp Toronto 2011 on using Innovation Games to engage with Customers and Stakeholders to build innovative and valuable products.

Many thanks to Luke Hohmann at Innovation Games Company for sharing the slides.

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  • “Enthiosys buy a feature?”
  • This is a sample of the chat logs from a set of games we played for VersionOne to prioritize their strategic backlog.
  • Transcript

    • 1. Market Research with Innovation Games
      OR EFFECTIVE COLLABORATION WITH CUSTOMERS AND STAKEHOLDERS
      Agile/Lean Coach, Consultant & Trainer
      Innovation Games Facilitator michael.sahota@agilitrix.com
      @MichaelSahota
    • 2. New Product
      Development
      Is Innovation.
      Can you see elements of the “Agile Manifesto”?
    • 3. Yup. External Collaboration is Essential
      Expanding the Innovation HorizonIBM Global Business Services
    • 4. Really… external collaboration
      Internal Collaboration
      External Collaboration – Twice as Much!
    • 5. 5
      Let’s Find Out Who You Talk With
      Draw a circle. Write your name in the center of the circle.
      Write the names of people you collaborate with at work around the circle. Draw the web of these relationships as you see it. Use different line weights and colors to represent good/bad communication.
      Spider Web
    • 6. 6
      What are their Organizational Roles?
      Replace the names of the people with their organizational roles (marketing, sales, etc.).
      Spider Web
    • 7. So?
      Who do you talk with?
      What do you talk about?
      Is it working for you?
    • 8. Collaboration DOES Need Tools
      Same
      Time
      Different
      Time
      collocated
      distributed
    • 9. What Are Innovation Games®
      Innovation Games® are serious gamesthat solve a wide range of product strategy and management problems across the market lifecycle.
      They are played:
      • with customers & internal stakeholders
      • 10. online or in-person
      • 11. within or across organizational units
      • 12. in single or multi-game formats
    • We’re NOT ALONE
      Google Image Labeler: >$65M in labeled images.
      Wildfire Apps: Ad/contest games.
      Lego SeriousPlay: Strategy games.
      XPlane: Strategy games.
      Super Better: Games for Health Care
      Many companies:Custom Edutainment
    • 13. And yes, it is FUN
      Chat log extracts from three games played to prioritize a product backlog.
    • 14. Innovation and Collaboration Goals
      Improve
      Marketing
      Messages
      Prioritize
      Project
      Portfolio
      NPD
      Manage
      strategic
      roadmaps.
      Identify
      New Products
      Identify Product
      Enhancements
      Determine Product Interactions
      Train
      Sales Teams
      Prioritize Epics
      NPD
    • 15. Solving Specific Problems With Specific Tools
    • 16. Envisioning
      Remember the Future
      Understand shared steps for mutual success.
      Product Box
      Set a vision for your
      product with customers.
    • 17. Relationships and Use
      Spider Web
      Understand complex relationships from your customers’ point of view.
      Start Your Day
      Know how the when influences the how.
    • 18. Hidden Needs and Problems
      Show and Tell
      Understand usage from your customers’ point of view.
      Speed Boat
      Understand the problems your customers are facing.
    • 19. Prioritization
      20/20 Vision
      Understand customer benefit priorities.
      Prune the Product Tree
      Develop great roadmaps.
      Buy a Feature
      Use a virtual market
      to prioritize key features.
    • 20. Prune the Product Tree
      • Draw a tree.
      • 21. Add current ideas from your roadmap as leaves and apples.
      • 22. 5 to 8 stakeholders shape the “growth” of your offering.
      • 23. Captures very rich information about perceptions of the future, timing of new concepts, balance, and relationships among ideas.
      Understand the
      evolution of your offering.
    • 24. We need 4-8 volunteers with computers connected to the internet to play online.
      Lookup my tweet for the link to the game. (I’m @MichaelSahota)
      Enter any name you like. Use your real email so you can get back into the game if there’s a problem.
      If you don’t have a computer, follow along on the big screen or better yet, join in with someone who has a computer.
      Let’s PlayBuy A Feature online!
    • 25. To Summarize….
      The foundation of innovation is understanding your customer’s problems.
      Innovation Games® are seriously fun techniques to collaborate with your customers.
      You can do this. Lots of people are here to help.
    • 26. resources
      Book
      Free Online Games http://innovationgames.com/
      Training in Toronto
      Nov. 21/22

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